Nexpo

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Nexpo

  1. 1. Social Media: Innovative Tips to Improve Your Business Now 1:30 PM ET
  2. 2. What is your best social media tip or story? (small prizes will be awarded)
  3. 3. Social Media – Innovative Techniques to Improve Your Business Now! Come and join some experts who live and breathe social media and internet marketing, as we relay some of our techniques for using Twitter, LinkedIn, and other sites to improve your business. Some will be practical ideas that you can implement immediately, and others will give you conceptual ideas about what is possible, and how others have achieved results. We will also be practicing the concept of "social media". The panel will solicit ideas on best practices and hot tips from the crowd, and prizes will be given for some of the best ideas, so bring your best ideas, and make the community better. Panelists: • Kate Alessi, Manager, Financial Services, Google, Inc. • Joselin Mane, CEO & Founder, LITBeL Consulting, LLC & Founder, BostonTweetUp.com • Chris Penn, Vice President, Strategy and Innovation, Blue Sky Factory • Patrick O'Malley, 617-PATRICK Social Media Training • You
  4. 4. 10 Tips, 10 Minutes Christopher S. Penn Blue Sky Factory #NExpo
  5. 5. each tip is just an appetizer
  6. 6. Listen well
  7. 7. Set up outposts
  8. 8. Find where your best customers already are.
  9. 9. be obvious
  10. 10. TweetAway Make it easy for folks to share your stuff.
  11. 11. blend online and offline
  12. 12. promote across channels
  13. 13. ask
  14. 14. Measure the right stuff
  15. 15. own your database Photo credit: Sergey Gabdurakhmanov
  16. 16. still hungry? www.BlueSkyFactory.com cpenn@blueskyfactory.com
  17. 17. LinkedIn Advanced Search Copyright 2009 617-PATRICK Social Media Training 3
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  21. 21. Twitter Search • search.twitter.com –Search for • keywords that potential customers might say • competitors names (for their unhappy customers) • People unhappy with Copyright 2009 617-PATRICK Social Media Training 7
  22. 22. Twitter Search Copyright 2009 617-PATRICK Social Media Training 8
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  24. 24. Copyright 2009 617-PATRICK Social Media 10 10 Training
  25. 25. Thanks Social Media – Innovative Techniques to Improve Your Business Now! Come and join some experts who live and breathe social media and internet marketing, as we relay some of our techniques for using Twitter, LinkedIn, and other sites to improve your business. Some will be practical ideas that you can implement immediately, and others will give you conceptual ideas about what is possible, and how others have achieved results. We will also be practicing the concept of "social media". The panel will solicit ideas on best practices and hot tips from the crowd, and prizes will be given for some of the best ideas, so bring your best ideas, and make the community better. Panelists: • Kate Alessi, Manager, Financial Services, Google, Inc. • Joselin Mane, CEO & Founder, LITBeL Consulting, LLC & Founder, BostonTweetUp.com • Chris Penn, Vice President, Strategy and Innovation, Blue Sky Factory • Patrick O'Malley, 617-PATRICK Social Media Training • You
  26. 26. What do all of these companies have in common?
  27. 27. What is a TweetUp? • tweetup (coined 2007 Scott Monty – Ford) • n. A real world meeting between two or more people who know each other through the online Twitter service. • n. A live event which has been promoted primarily on Twitter.
  28. 28. Step # 1 Before the event Pre-Planning, Planning and promoting
  29. 29. Check List for a Successful TweetUp
  30. 30. A good Hash Tag.. eg. #roofup (a TweetUp on a roof deck) (#brontosaurus just wont convey what you are really trying to communicate)
  31. 31. Choose a good location for your event (250 people in an Irish Bar in Southie just won’t work, no matter how much you want it to)
  32. 32. Promote!!
  33. 33. Leverage your local Social Media Community.. Eg. @BostonTweetU p (Yes this is shameless (however, very effective for you) self promotion)
  34. 34. Stats 94% traffic < 5 tweets Sold out event
  35. 35. Yesterday 84% traffic 1 tweets 19 Signed up
  36. 36. Line up a event photographer/ Videographer (even if its you) (If a tree falls in a forest and there are no photographs or video, can you really be sure that it happened?)
  37. 37. Step # 2 During the event Hosting and Communicating
  38. 38. Monitor the feeling and atmosphere (encourage fun and socializing if its not organic) In Person and online
  39. 39. Provide name tags (encourage twitter handle) (Have photographer capture nametags… Eg. twitter id because you know you won’t remember them all)
  40. 40. Give out prizes and/ or Giveaways (People LOVE free stuff, but it’s not a requirement for a successful TweetUp)
  41. 41. What a TweetUp!!! People were mingling on the roof and…
  42. 42. Inside the restaurant.
  43. 43. Great example of a TweetUp host • Self Promote (in a unique, unobtrusive way) • Be fun and social
  44. 44. Step # 3 After the event Thanking, Documenting, and Measuring
  45. 45. Measuring Success
  46. 46. Why #RoofUp was such a great success The goal of the TweetUp was to hold the first TweetUp on a Roof Deck in Boston, and for the host to become better known in the social media community. Sara got what She wanted Success depends on the goals of each individual event
  47. 47. But its always nice when other people like it too… 33% 93%
  48. 48. Now its the time to: Post Pictures on Flicker (or venue of choice) (people love pictures, especially of themselves)
  49. 49. Follow up with everyone via Twitter remember to look at the pics (nametags) if you forgot twitter handles
  50. 50. Create, Create, Create (or just rub in their faces how much fun you had and that they should have been there)
  51. 51. All have successful leveraged tweetups
  52. 52. Get in touch @JoselinMane /@BostonTweetUp info@BostonTweetUp.com
  53. 53. Discussion 59

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