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Using Facebook ads to generate leads for your business
- 1. Lead Generation USING FACEBOOK ADVERTISING TO GET LISTINGS
- 2. Disclaimer • Facebook and all social media outlets continuously change their features, navigation, and policy. For this reason,Victory Media LV and the instructor are not responsible for any changes that may occur after the class date. • Please feel free to contact Michael, or Jeremy at any time for any news on updates or revisions.
- 3. What to Expect • Who’s my client? • What is myVP? • Paid Ads platform • Chat Bots for leads • Business Pages
- 4. Who am I? • Michael Kaleikini, B.A., ABETA, CRMP, CMHS • Licensed Loan Officer NMLS #1289907 • Business Development Consultant since 2006 • Marketing Strategist • Author – Savoire Faire • Published Composer / Musician
- 5. Who is my client? 3 Stages of clients: • Unaware • Home Aware • Home &You Aware
- 6. Who is my client? Unaware: • They don’t know you exist • They are just starting their selling or buying journey
- 7. Who is my client? Home Aware: • They know it’s time to move • They still don’t know you, like you, or trust you.
- 8. Who is my client? Home &You Aware: • They know it’s time to move • They know you at least • They like you • They don’t yet trust you
- 9. What do I send them then? For the Unaware: • Logic –Why you should be selling or buying • Info – Referral to your MLS portal to view homes. • Financial Information (buyer vs renter)
- 10. What do I send them then? For the Home Aware: • Homes List • Property Sites • Home Loan Benefits / programs • Special Listings offers • Guides (buying and selling)
- 11. What do I send them then? For the Home &You Aware: • Social Proof (closings, listings, buyers stories) • Testimonials • RelationalContent –Videos, text, promoted posts showing you can get it done.
- 12. What to Expect • Who’s my client? • What is myVP? • Paid Ads platform • Chat Bots for leads
- 13. Facebook’s Ad platform TwoTools available: • Ads Manager • Power Editor
- 14. WAIT WAIT WAIT…Why Facebook? Two BIG REASONS: 1. It’s cheaper than Google 2. 2.07 Billion ACTIVE Users on facebook
- 15. So what does this look like?
- 17. Getting leads with Chat bots
- 18. What to Expect • Who’s my client? • What is myVP? • Paid Ads platform • Chat Bots for leads
- 19. Recognize this guy? • Cold Calling • Appointment setting • Paper processing • Screening potential sellers / buyers / Investors / Renters • Doing intake to figure out what they are looking for • Finding out what they qualify for • Uploading listings to MLS • Marketing, taking agent calls ETC, ETC, ETC…
- 20. You have enough to do… The bottom line is your Real Estate business takes time! It gets overwhelming, and frustrating when you have to manage all of this and still try to filter tire kickers and shoppers that are wasting YOUR time!
- 21. So how do you save time and keep your business running? ?
- 22. One Word… AUTOMATION! • Finding time isn’t the challenge • Making time isn’t the issue • MAXIMIZING TIME IS! More Realtors are looking to automate ways to filter out shoppers, tire kickers and the “unserious” buyers, or sellers that are time wasters. So how can you do that?
- 23. You have to be available!! • When someone calls • When someone writes • When an inquiry comes in via social media But what happens when you’re spending more time on Social Media than generating leads?
- 24. Chat Bot marketing is here • 10 years ago everyone needed a website • 5 years ago everyone needed a landing page • 2 years ago everyone started using “funnels” to get new clients • TODAY, you need a chat bot to do all of the above. It is an ALL IN ONE solution QUESTION IS…AREYOU READY FORTHAT SHIFT?
- 25. 9 Reasons to Use Chat Bots 1. Chatbots Cost Less to Develop than Apps (average App = $100,000) 2. Customers Don't Need to Download Bots (interaction is immediate) 3. Chatbots Are MoreViral than Apps (easier to share right on facebook) 4. Early Adopters Can Improve Customer Loyalty (Be ahead of everyone else) 5. Chatbots Offer Higher Retention Rates than Apps (people forget they’re subscribed) 6. Chatbots Give Customers Better Experiences (easier interaction) 7. Chatbots Can Save Money on Human Labor ( Automated filtering and appointment setting) 8. Chatbots Can Offer Multiple Routes to Monetization 9. ChatbotTechnology Will Get Even Better (always new things and ever improving)
- 26. You can concentrate on RGAs! • Revenue Generating Activities $$ • Follow ups are much more targeted so you can either get to a listing, a buyer, an investor, or get to moving on • You have a clearer idea of who, what, when, where, and why of your prospect • No more time wasted with tire kickers or trying to “SELL” your services.You’ll already know. (and so will they)
- 27. So the Question is.. • Are you ready to take your Realtor Business to the next level? • Do you want more freedom from Social Media so you can concentrate on getting listings and selling homes? • Yea? • YEA?!?
- 28. Here’s what we’re offering: Fully integrated Chat bot for Realtors • Question tree for finding renters, buyers, sellers, investors • Maintenance for chat bot hosting and addition of new keywords as they become available • Weekly reports on new subscriptions and performance stats on broadcasts • Monthly group strategy meetings for traffic drive to business page and interaction (private group on facebook) • (Additional services a la carte: listing carousel, newsletter design and broadcast, etc)
- 29. Normally the investment for this is $2,000 Set up & $225 / monthly maintenance and Hosting • Map design for funnel • Integration to page • Growth tool set up • Holiday calendar posts • Weekly reporting • Weekly group strategy session • 30 minute initial strategy • Three sequence set ups for growth tools • Customer support • Virtual Assistant (Shared) • Live interaction and filtering (business page interaction) • Access to me by email and chat • Updates as they occur for fan pages • Updates as they occur for chat bots
- 30. Single Agent package: $1000 Set up & $125 / monthly maintenance and Hosting Same as main package without Live interactive,Virtual Assistant, and updates come on a monthly report You still get: • Customer Support • Weekly reporting (who subscribed) • 3 growth tool set ups • Broadcast strategy and set up • One growth tool sequence follow up • Holiday calendar posts • Weekly reporting for new subscribers • Weekly group strategy session • 30 minute initial strategy
- 31. Payment Option: $150 Set up & $300 a month for three months maintenance and Hosting $55 / month hosting after
- 32. Payment Option if at least five join: $125 Set up & $250 a month for three months maintenance and Hosting $45 / month hosting after
- 33. Payment Option if at least ten or more join: $100 Set up & $200 a month for two months maintenance and Hosting $35 / month hosting after