Demand density, the aggregate of the income and people or households in a community's trade area, can help shape the size and diversity of the retail base.Since both retailers and developers use these details to make informed location decisions, communities can use demand density to attract retail investment that otherwise might be overlooked.

1. Using Demand Density to
Prove Retail Potential

2. The size, scope, and diversity of
your community’s retail base can be
influenced.
Attract Retail Investment

3. By analyzing and understanding the
demand density of your retail trade area.
How?

4. Demand Density
The aggregate of the income and people
or households in your trade area.

5. Retailers and developers use these details and
statistics to make location decisions.

6. Begin the demand density analysis process:
determine the size of your community’s trade
area.
Step One:

7. Avoid
mile rings as they
do not
accurately reflect
shopping patterns.

8. The preferred method is to use drive times as
they better define how shoppers make
purchasing decisions.

9. Analyze the trade area’s
basic demographic data
to include . . .
Step Two:

10. Population characteristics such as age,
education, and ethnicity.

11. EmploymentTrends

12. Daytime work population

13. • Transportation and Mobility Data
• Traffic volume and Construction

14. • Household composition and income
• Average and medium household incomes
• Per capita income

15. Your analysis should include psychographic
data which details lifestyles of consumers
and their shopping habits, styles, and
preferences.
In Addition . . .

16. These details are
critical information
to a retailer and help determine
which retail operations are
suitable for
your community.

17. Use collected and analyzed
information to help qualify
retailers that are a match and
can be attracted to your
community.
The Goal:

18. Have Questions?
Let’sTalk.
1-888-2BUXTON
buxton@buxtonco.com
www.buxtonco.com