Shrinking budgets combined with increased competition in the healthcare industry makes gaining market share harder than ever before. How can you expand your market share without going beyond your means to build more facilities and having staff work longer hours? The secret lies in patient analytics. Work smarter, not harder to grow your market share and push through the competition. Learn how Buxton can help you utilize patient analytics for optimizing service lines at exciting facilities and analyze the best potential new facility locations as you grow your healthcare business.

1. In an environment of ever increasing competition and continually
shrinking budgets, certain healthcare organizations are growing
marketing share.
How?
PATIENT ANALYTICS.

2. One of Buxton’s healthcare clients had a big goal:
Grow Urgent Care.
Buxton’s Patient Analytics helped by:
• Creating a strategy that enabled the system to grow urgent care revenue in the most
profitable way possible
• Optimizing Services Lines At Existing Facilities By Getting The Most Out Of The Existing
Facilities
• Efficiently Allocating Physicians Across The Facility Network
• Opening New Facilities To Meet Demand
• Targeted Marketing To Support Facility Initiatives

3. It Starts By Knowing
Your Patients.
= 1 Potential Urgent Care Household
Using Buxton’s Patient Analytics, an urgent care patient profile was developed to identify the households
most likely to use the client’s urgent care services that were not current patients in the system. Loading
the profile into SCOUT shows where concentrations of these current and potential patients are located.

4. After overlaying in the client’s existing urgent care facilities ( ), it became apparent that the market had
many underserved areas for urgent care. But was building expensive new facilities the only solution?
See Your
Opportunities.
= 1 Potential Urgent Care Household
= Existing Urgent Care Facility

5. Solution #1:
Optimize Service Lines
Using SCOUT to overlay the client’s non-urgent care facilities ( ) revealed that the client already had
facilities in some underserved areas. Buxton’s service line optimization identified the client’s existing
facilities in underserved areas where there was a demand for urgent care services.
= 1 Potential Urgent Care Household
= Existing Urgent Care Facility
= Non-Urgent Care Facility

6. Solution #2:
Improve Operations
In addition to optimizing service lines, the client used Patient Analytics to identify opportunities to improve
operations. For example, reallocating urgent care physicians and staff from locations with low concentrations
of urgent care patients to locations with high concentrations of urgent care patients improved wait times.
= 1 Potential Urgent Care Household
= Existing Urgent Care Facility
= Non-Urgent Care Facility

7. Solution #3:
Invest Where It Makes Sense
Buxton’s Patient Analytics also helped the client analyze potential new urgent care locations ( ) in
areas with no existing facilities but high concentrations of the right patients. This enabled the client
to invest in homerun locations and avoid potential misses.
= 1 Potential Urgent Care Household
= Existing Urgent Care Facility
= Non-Urgent Care Facility
= Potential Urgent Care Facility

8. Solution #4:
Target Marketing at the Household Level
In areas with strong opportunities and existing facilities, Buxton’s Patient Analytics provided names and
addresses for the prospect households most likely to visit one of the client’s facilities. Marketing to the
right households grew visits and improved community engagement.
Sarah Jones
157 Oak St.
Anywhere, USA
sjones@gmail.com
Tom King
1294 Main St.
Anywhere, USA
king1@gmail.com
Ben Shaw
562 Willow Ct.
Anywhere, USA
b.shaw@gmail.com
= 1 Potential Urgent Care Household
= Existing Urgent Care Facility
= Non-Urgent Care Facility
= Potential Urgent Care Facility

9. The client learned that you don’t always need to build an expensive new facility to grow market share.
By using patient analytics to continually identify opportunities, you can increase your top line revenue,
eliminate waste, and grow your bottom line. Contact Buxton to learn more about maximizing your
operations, service lines, marketing and market planning efforts.
Grow Smarter,
Grow Your Bottom Line.
GROW WITH US. 888-2BUXTON | buxton@buxtonco.com | www.buxtonco.com