Company Name: eThekwini Municipality
Headquarters: Durban
Products and Services: Public service
Website: www.durban.gov.za
CASE
STUDY
uSHAKA MARINE WORLD
OVERVIEW
FUN OR BUSINESS
FISHING FOR INFORMATION
eThekwini Metropolitan Municipality is a
metropolitan municipality created in 2000 that
includes the city of Durban, South Africa and
surrounding towns. eThekwini is one of the 11
districts of KwaZulu-Natal province of South Africa.
The majority of its 3,090,126 people speak Zulu. It
was formed from seven formerly independent local
councils and tribal land. The eThekwini Municipality
Area consists of 2297 km, of which 36% is rural and
a further 29% is peri-urban. The municipal area
stretches from Umkomaas in the south, including
some tribal area in Umbumbulu, to Tongaat in the
north, moving inland to Ndwedwe, and ends at
Cato Ridge in the west. eThekwini realized that it
wanted to make Durban a liveable city not only for
its inhabitants but also for tourists. It came up with
a strong vision statement, “By 2020, eThekwini
Municipality will be Africa’s most caring and
liveable city”.
eThekwini realized that one of its key focus areas
would be the creation of structures which support,
house and associate other actions and activities–
the building blocks around which actions take
place. This essentially meant that eThekwini would
focus on using land management to increase
densities and to reduce sprawl, bridge the digital
divide and enable ecological and related tourism
towards sustaining its abundant natural resources,
to create a better economy and to offer its people
quality living conditions.
As a result of this vision, uShaka Marine World was
launched on 30th April, 2004. Durban, KwaZulu
Natal has a great climate, gorgeous beaches and
warm waters of the Indian Ocean. It was also
becoming a commercial wasteland till uShaka was
launched. Today over 3,000,000 people head out to
uShaka Marine World, a theme park area that
combine shopping, rides, sea and beach
experiences. World-class uShaka Marine World is
a key attraction for tourists offering a world of
entertainment, excitement and fun.
With an initial investment of R750 million, uShaka
Marine World belongs to eThekwini Municipality
which monitors the key performance indicators for
uShaka through a structured performance
management framework.
Extending its vision from fun to business,
eThekwini’s other entity, a more formal one, is the
International Convention Centre Durban, a focal
point of Durban’s business district. Equipped with
one of the most advanced conference facilities in
the world, the ICC is a purpose-built, fully
air-conditioned center with three convention halls
that are interlinked but separate. Moveable walls
allow for a number of different venue configurations.
The halls can be opened up to form one large venue
with a seating capacity for 5,000 delegates, or
7000m sq ft of column-free floor space. Together
with the adjacent Exhibition Centre, the ICC can
double its capacity to accommodate 10,000
conference delegates.
eThekwini monitors the KPIs of ICC and manages it
through a structured performance management
framework.
To ensure that both these hugely popular entities
continued to remain profitable and manageable,
eThekwini wanted to roll-out a Performance
Management System. This computerised system
would be part of the larger enterprise-wide roll-out at
eThekwini. Thus, the system would not be a
stand-alone one but it should necessarily have the
RAMCO DECISONWORKS -
WORKS WELL FOR ETHEKWINI
capability to integrate with its larger resource
management system.
Secondly, eThekwini wanted the system to offer a
single dashboard view of the key performance
factors of both these entities. It did not want to
laboriously sift through tonnes of data to
understand these businesses. It simply did not
have the time or bandwidth. eThekwini’s
authorities wanted the data to be presented in a
simple, holistic, single dashboard view.
This they believed would help them to plan and
structure future growth plans for these two entities. To
enable this, they wanted access to analytical reports.
DecisionWorks can provide business intelligence
through the use of dashboards, key performance
indicators, and a balanced scorecard framework.
Leveraging pre-built business services assets used
in application assembly, Ramco DecisionWorks
provides a ready-made reporting and analytics
capability for business applications. Ramco
DecisionWorks can help the organization deliver
the responsiveness it needs to stay competitive.
Ramco DecisionWorks is comprised four functional
capabilities: Business Decisions, Business
Integrator, Planning & Budgeting and Analytical
Workflow.
Business Decisions companies rely on scorecards and
dashboards for a window to operational effectiveness.
In addition, operational reporting capabilities are
critical to making daily business decisions and
process adjustments. Finally, business analysts
rely on analytic capabilities to provide new insights
for the organization. These capabilities work
together to form a core performance management
framework to fulfil the strategic, tactical and
operational goals of the organization.
Business Integrator Ramco can extract, transform,
and load data with sophisticated data cleansing
and profiling capabilities that will enable the
company to examine information across the
enterprise, not system by system.
Planning & Budgeting Ramco leverages a familiar
spreadsheet metaphor for planning and budgeting
that is instantly familiar.
Analytical Workflow can build process maps that
enable Ramco’s model-driven platform to generate
applications directly from these representations of
core processes.
Ramco Business Analytics implemented
scorecard-based performance management for
uShaka and ICC covering all areas of its
businesses.
The Key Performance Indicators for these entities
included:
• Merchandise, Food and Beverage Actual vs
Budgeted Sales
• Merchandise, Food and Beverage Cost of Sales
• Footfall - number of people visiting the theme
park
• Cash Flow, Employment Equity, Debtor Days,
Creditor Days
eThekwini could now monitor its entities in a drill
down fashion. It could in a single view understand
how uShaka’s business was functioning, profit and
SUMMARY
loss with access to cash flow and accounting
information.
eThekwini could now automatically extract data
from multiple sources across different networks as
uShaka and ICC had their own independent
networks. This meant one integrated view of two
stand-alone and diverse businesses.
It had access to insightful analysis through
interactive reports and multicharts for sales and
merchandise analysis at uShaka
High levels of user and management involvement at
uShaka and their eagerness to have a system to get
an insight into their operation, together with our
team's great efforts, proved to be a clincher in
getting this reasonable complex project off ground
within a stipulated time and budget.
BENEFIT
S
• Merchandise, Food and Beverage
Actual vs Budgeted Sales
• Merchandise, Food and Beverage Cost of Sales
• Footfall – number of people visiting
the theme park
• Cash Flow, Employment Equity,
Debtor Days, Creditor Days
SOLUTION
• Business Integrator
• Business Decisions
• Analytical Workflow
• Planning & Budgeting
• Cash Flow planning &
Analysis
• Balance Sheet Analysis
HIGHLIGHTS
• Automatic extraction of data from
multiple sources—across networks
• Insightful analysis
• High level of user and management
involvement at uShaka and their
insight into the operation
• Complex project completed within
a stipulated time and budget
CHALLENGES
FA
CED
• Two different entities to
attract tourism
• Had limited view to the
profitability of these two
entities
• Found it difficult to
measure and monitor KPIs
• Had no visibility into
business analytics
CU
STOMER BACKGROUND
Incorporated in 2000
• Controls 11 districts of
KwaZulu-Natal province of
South Africa
• Visionary organization
QUICK FACTS
Global office locations:
India
Corporate OfficeCorporate Office
Ramco Systems Ltd.
64, Sardar Patel Road
Taramani, Chennai - 600 113, India
Tel: +91 44 2235 4510
Toll-free: +1800 425 6667
e-mail: contactramco@rsi.ramco.com
North America
Ramco Systems Corp.
Crossroads Corporate Center
3150, Brunswick Pike, Suite 130
Lawrenceville, NJ 08648
Tel: +1 609 620 4800
Fax: +1 609 620 4860
Toll-free: +1 800 472 6261
e-mail: info@rsc.ramco.com
Canada
Ramco Systems Canada Inc.
World Exchange Plaza
45, O”Connor St., Suite 1150
Ottawa, Ontario, Canada. K1P 1A4
e-mail: info@rsc.ramco.com
Europe
Switzerland
Ramco Systems Ltd.
Lange Gasse 90, Postfach
CH - 4020, Basel
Switzerland
Tel: +41 61 205 2525/2509
Fax: +41 61 205 2590
e-mail: info@ramco.ch
United Kingdom
Ramco Systems Ltd.
Exchange House
494, Midsummer Boulevard
Central Milton Keynes MK9 2EA
United Kingdom
Tel: +44 0 1908 255 989
Fax: +44 0 1908 255 589
Mobile: +78 81911231
Germany
Ramco Systems Ltd.
Lyoner Strasse 14 60528
Frankfurt am Main Germany
Tel: +49 069 6655 4485
Fax: +49 069 6655 4100
South Africa
RSL Enterprise Solutions (Pty) Ltd.
No. 5, Walnut Road
2nd Floor, SmartXchange Building
PO No. 1228, Durban - 4000
South Africa
Tel: +27 31 304 0911, 0918, 0928
Fax: +27 31 304 3499
ASEAN
Malaysia
Ramco Systems Sdn. Bhd.
Suite 1001, Level 10
Menara PJ, Amcorp Trade Centre
18, Persiaran Barat, 46050
Petaling Jaya Selangor Darul Ehsan
Malaysia
Tel: +603 7958 8978
Fax: +603 7958 8443
Singapore
Ramco Systems Pte. Ltd.
10, Eunos Road 8
#13-06, Singapore Post Centre
Singapore - 408 600
Tel: +65 6743 1513
Fax: +65 6743 1514
Middle East
Dubai
Ramco Systems Ltd.
Suite 205, 2nd Floor, BT Building
EIB-4, Dubai Internet City
PO Box 500235, Dubai, UAE
Tel: +971 4 3636784
Fax: +971 4 3636785
Contact OfficeContact Office
Abu Dhabi
Ramco Systems Ltd.
CERT Technology Park
Block D - 15, Muroor Road
Al Saada Street Junction
PO Box 37973
Abu Dhabi, UAE
Tel: +971 2 4048642
Fax: +971 2 4462050
Logistics | Manufacturing | Aviation | Banking & Financial Services | Real Estate & Infrastructure | Governance | Services | Energy & Utilities | Mining
For more information, you can e-mail us at contact@ramco.com or visit us at www.ramco.com
c Copyright 2015, Ramco Systems Limited. Information subject to change. All rights acknowledged.

Case Study by Ramco - uSHAKA MARINE WORLD

  • 1.
    Company Name: eThekwiniMunicipality Headquarters: Durban Products and Services: Public service Website: www.durban.gov.za CASE STUDY uSHAKA MARINE WORLD
  • 2.
    OVERVIEW FUN OR BUSINESS FISHINGFOR INFORMATION eThekwini Metropolitan Municipality is a metropolitan municipality created in 2000 that includes the city of Durban, South Africa and surrounding towns. eThekwini is one of the 11 districts of KwaZulu-Natal province of South Africa. The majority of its 3,090,126 people speak Zulu. It was formed from seven formerly independent local councils and tribal land. The eThekwini Municipality Area consists of 2297 km, of which 36% is rural and a further 29% is peri-urban. The municipal area stretches from Umkomaas in the south, including some tribal area in Umbumbulu, to Tongaat in the north, moving inland to Ndwedwe, and ends at Cato Ridge in the west. eThekwini realized that it wanted to make Durban a liveable city not only for its inhabitants but also for tourists. It came up with a strong vision statement, “By 2020, eThekwini Municipality will be Africa’s most caring and liveable city”. eThekwini realized that one of its key focus areas would be the creation of structures which support, house and associate other actions and activities– the building blocks around which actions take place. This essentially meant that eThekwini would focus on using land management to increase densities and to reduce sprawl, bridge the digital divide and enable ecological and related tourism towards sustaining its abundant natural resources, to create a better economy and to offer its people quality living conditions. As a result of this vision, uShaka Marine World was launched on 30th April, 2004. Durban, KwaZulu Natal has a great climate, gorgeous beaches and warm waters of the Indian Ocean. It was also becoming a commercial wasteland till uShaka was launched. Today over 3,000,000 people head out to uShaka Marine World, a theme park area that combine shopping, rides, sea and beach experiences. World-class uShaka Marine World is a key attraction for tourists offering a world of entertainment, excitement and fun. With an initial investment of R750 million, uShaka Marine World belongs to eThekwini Municipality which monitors the key performance indicators for uShaka through a structured performance management framework. Extending its vision from fun to business, eThekwini’s other entity, a more formal one, is the International Convention Centre Durban, a focal point of Durban’s business district. Equipped with one of the most advanced conference facilities in the world, the ICC is a purpose-built, fully air-conditioned center with three convention halls that are interlinked but separate. Moveable walls allow for a number of different venue configurations. The halls can be opened up to form one large venue with a seating capacity for 5,000 delegates, or 7000m sq ft of column-free floor space. Together with the adjacent Exhibition Centre, the ICC can double its capacity to accommodate 10,000 conference delegates. eThekwini monitors the KPIs of ICC and manages it through a structured performance management framework. To ensure that both these hugely popular entities continued to remain profitable and manageable, eThekwini wanted to roll-out a Performance Management System. This computerised system would be part of the larger enterprise-wide roll-out at eThekwini. Thus, the system would not be a stand-alone one but it should necessarily have the
  • 3.
    RAMCO DECISONWORKS - WORKSWELL FOR ETHEKWINI capability to integrate with its larger resource management system. Secondly, eThekwini wanted the system to offer a single dashboard view of the key performance factors of both these entities. It did not want to laboriously sift through tonnes of data to understand these businesses. It simply did not have the time or bandwidth. eThekwini’s authorities wanted the data to be presented in a simple, holistic, single dashboard view. This they believed would help them to plan and structure future growth plans for these two entities. To enable this, they wanted access to analytical reports. DecisionWorks can provide business intelligence through the use of dashboards, key performance indicators, and a balanced scorecard framework. Leveraging pre-built business services assets used in application assembly, Ramco DecisionWorks provides a ready-made reporting and analytics capability for business applications. Ramco DecisionWorks can help the organization deliver the responsiveness it needs to stay competitive. Ramco DecisionWorks is comprised four functional capabilities: Business Decisions, Business Integrator, Planning & Budgeting and Analytical Workflow. Business Decisions companies rely on scorecards and dashboards for a window to operational effectiveness. In addition, operational reporting capabilities are critical to making daily business decisions and process adjustments. Finally, business analysts rely on analytic capabilities to provide new insights for the organization. These capabilities work together to form a core performance management framework to fulfil the strategic, tactical and operational goals of the organization. Business Integrator Ramco can extract, transform, and load data with sophisticated data cleansing and profiling capabilities that will enable the company to examine information across the enterprise, not system by system. Planning & Budgeting Ramco leverages a familiar spreadsheet metaphor for planning and budgeting that is instantly familiar. Analytical Workflow can build process maps that enable Ramco’s model-driven platform to generate applications directly from these representations of core processes. Ramco Business Analytics implemented scorecard-based performance management for uShaka and ICC covering all areas of its businesses. The Key Performance Indicators for these entities included: • Merchandise, Food and Beverage Actual vs Budgeted Sales • Merchandise, Food and Beverage Cost of Sales • Footfall - number of people visiting the theme park • Cash Flow, Employment Equity, Debtor Days, Creditor Days eThekwini could now monitor its entities in a drill down fashion. It could in a single view understand how uShaka’s business was functioning, profit and SUMMARY
  • 4.
    loss with accessto cash flow and accounting information. eThekwini could now automatically extract data from multiple sources across different networks as uShaka and ICC had their own independent networks. This meant one integrated view of two stand-alone and diverse businesses. It had access to insightful analysis through interactive reports and multicharts for sales and merchandise analysis at uShaka High levels of user and management involvement at uShaka and their eagerness to have a system to get an insight into their operation, together with our team's great efforts, proved to be a clincher in getting this reasonable complex project off ground within a stipulated time and budget.
  • 5.
    BENEFIT S • Merchandise, Foodand Beverage Actual vs Budgeted Sales • Merchandise, Food and Beverage Cost of Sales • Footfall – number of people visiting the theme park • Cash Flow, Employment Equity, Debtor Days, Creditor Days SOLUTION • Business Integrator • Business Decisions • Analytical Workflow • Planning & Budgeting • Cash Flow planning & Analysis • Balance Sheet Analysis HIGHLIGHTS • Automatic extraction of data from multiple sources—across networks • Insightful analysis • High level of user and management involvement at uShaka and their insight into the operation • Complex project completed within a stipulated time and budget CHALLENGES FA CED • Two different entities to attract tourism • Had limited view to the profitability of these two entities • Found it difficult to measure and monitor KPIs • Had no visibility into business analytics CU STOMER BACKGROUND Incorporated in 2000 • Controls 11 districts of KwaZulu-Natal province of South Africa • Visionary organization QUICK FACTS
  • 6.
    Global office locations: India CorporateOfficeCorporate Office Ramco Systems Ltd. 64, Sardar Patel Road Taramani, Chennai - 600 113, India Tel: +91 44 2235 4510 Toll-free: +1800 425 6667 e-mail: contactramco@rsi.ramco.com North America Ramco Systems Corp. Crossroads Corporate Center 3150, Brunswick Pike, Suite 130 Lawrenceville, NJ 08648 Tel: +1 609 620 4800 Fax: +1 609 620 4860 Toll-free: +1 800 472 6261 e-mail: info@rsc.ramco.com Canada Ramco Systems Canada Inc. World Exchange Plaza 45, O”Connor St., Suite 1150 Ottawa, Ontario, Canada. K1P 1A4 e-mail: info@rsc.ramco.com Europe Switzerland Ramco Systems Ltd. Lange Gasse 90, Postfach CH - 4020, Basel Switzerland Tel: +41 61 205 2525/2509 Fax: +41 61 205 2590 e-mail: info@ramco.ch United Kingdom Ramco Systems Ltd. Exchange House 494, Midsummer Boulevard Central Milton Keynes MK9 2EA United Kingdom Tel: +44 0 1908 255 989 Fax: +44 0 1908 255 589 Mobile: +78 81911231 Germany Ramco Systems Ltd. Lyoner Strasse 14 60528 Frankfurt am Main Germany Tel: +49 069 6655 4485 Fax: +49 069 6655 4100 South Africa RSL Enterprise Solutions (Pty) Ltd. No. 5, Walnut Road 2nd Floor, SmartXchange Building PO No. 1228, Durban - 4000 South Africa Tel: +27 31 304 0911, 0918, 0928 Fax: +27 31 304 3499 ASEAN Malaysia Ramco Systems Sdn. Bhd. Suite 1001, Level 10 Menara PJ, Amcorp Trade Centre 18, Persiaran Barat, 46050 Petaling Jaya Selangor Darul Ehsan Malaysia Tel: +603 7958 8978 Fax: +603 7958 8443 Singapore Ramco Systems Pte. Ltd. 10, Eunos Road 8 #13-06, Singapore Post Centre Singapore - 408 600 Tel: +65 6743 1513 Fax: +65 6743 1514 Middle East Dubai Ramco Systems Ltd. Suite 205, 2nd Floor, BT Building EIB-4, Dubai Internet City PO Box 500235, Dubai, UAE Tel: +971 4 3636784 Fax: +971 4 3636785 Contact OfficeContact Office Abu Dhabi Ramco Systems Ltd. CERT Technology Park Block D - 15, Muroor Road Al Saada Street Junction PO Box 37973 Abu Dhabi, UAE Tel: +971 2 4048642 Fax: +971 2 4462050 Logistics | Manufacturing | Aviation | Banking & Financial Services | Real Estate & Infrastructure | Governance | Services | Energy & Utilities | Mining For more information, you can e-mail us at contact@ramco.com or visit us at www.ramco.com c Copyright 2015, Ramco Systems Limited. Information subject to change. All rights acknowledged.