Video marketing can increase credibility, engagement, and leads for a website. It builds trust with visitors through a personal and interactive medium. Videos viewed on social networks have been watched up to 200 times per week and 46% of online video viewers take some positive action after viewing an ad. To make effective videos, keep them short, use customer testimonials to engage viewers, and professionally promote products and services. Including video as part of a marketing plan can help websites and boost visibility.