Every ecommerce business needs to attract and build a strong customer.Ask yourself why Amazon and eBay have earned success over the years.

1. Attracting and preserving customers for
ecommerce – Chris Bowser seminar
http://chrisbowser.com/attracting-
and-preserving-customers-for-
ecommerce-chris-bowser-seminar/

2. Index
• Introduction
• To attract customers
• To attract as well as to retain them
• Conclusion
• Visitor’s site

3. Introduction
• Every ecommerce business needs to attract
and build a strong customer.
• Ask yourself why Amazon and eBay have
earned success over the years.
• Chris Bowser, gives tips on how to preserve and
attract customers for your ecommerce
business.

4. To attract customers
• How to attract the customers, The way of two
has used to attract the customers.
• They are,
» Use influencer marketing
» Offer free shipping

5. Use influencer marketing
• Influencer marketing is about marketing your
product through individuals or groups of
people who have a special status in society.
• Products often get encrypted in people’s minds
when they are marketed by influencers due to
the charm that they radiate.

6. Continue…
• This is especially true of celebrity influencers.
• For instance, an unexceptional notepad was
marketed by David Beckham and it was a
roaring success.
• Sometimes, books, pens and schools can be
marketed by college professors and teachers as
they can spread important messages on that
subject.

7. Offer free shipping
• Free shipping works out tremendously well.
• You can offer programs which give free
shipping for a purchase of over a certain
amount.
• Customers then buy more products to avail of
the free shipping.
• This is a method to attract customers.

8. To attract as well as to retain them
• These are the way to attract as well as to
retain.
• They are,
Pay extra attention to them
Come up with attractive brand loyalty programs

9. Pay extra attention to them
• When customers visit your store, they like to
feel extra special and you have to devise ways
to make them experience that.
• When they give bad reviews, take it as a
suggestion or a useful tip to improve your
product and then thank them.
• They will be impressed and feel an attachment
towards you and you end up retaining them.

10. Come up with attractive brand loyalty
programs
• Brand loyalty programs are those which give
discounts, coupons, reward points and gifts to
customers.
• Customers feel really happy when they see
discounted products and they are bound to
come back to your website.
• You will surely retain your customer base
through such programs.

11. Conclusion
• These are some of the sure shot ways of
attracting and maintaining your ecommerce
customer base.
• Ecommerce merchants must strive hard to do
this and this Chris Bowser seminar serves as a
valuable knowledge source.

12. Visitor’s site
• http://chrisbowser.com
• http://fbastores.com
http://liveamazonworkshop.com
http://fbadistribution.com
• www.fbalivesupport.com

13. Thank You….!