User generated advertising involves companies crowdsourcing the creation of advertisements through contests. It has grown in popularity over the last decade as sites like YouTube and Facebook provide good platforms for these contests. Consumers are motivated to participate by rewards, wanting to show off their talents, and helping companies they feel passionate about. For companies, user generated advertising provides free content, a large number of submissions, generally high quality submissions, and viral buzz around the contests.

1. USER
GENERATED
ADVERTISIN
G
Andrew McGaugh

2. What is User Generated Advertising
(UGA)?
 Companies use of crowdsourcing
to get public to create their
advertisements
 Almost always done in the form
of a contest
 This way both the companies
and the consumers get a benefit

3. Prevalence
 UGA has increased dramatically
over the last decade
 Sites like YouTube and Facebook
are the perfect platforms for UGA
 Companies simply have to create
the contest and use the proper
resources

4. Why Consumers Want to Help
 Reward!
 People like to show off their talent
 Some companies use these contests as
search tools for new employees
 Find pleasure in helping a company the
feel passionate about

5. What the Company Gets
 Free advertising content
 Lots of submissions
 High Quality
 With voter generated winner of these
contests, success is much more likely
 These contests create a buzz

6. Class Generated Advertising
#teamaleem

7. Next Alex will talk about some
successful and unsuccessful
campaigns that used UGA