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FIVE CONSUMER MARKETING TRENDS

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FIVE CONSUMER MARKETING TRENDS THAT ARE TURNING THE WORLD UPSIDE DOWN ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beware of eroding TRUST! Consumer trust in advertising has plunged 41% over the past three years Only 10% of consumers say they “trust” ads today Lee Smith COO Insight Express “ It’s just not good.”
Reach = 1.75 persons “ Yahoo’s future is giving people the tools to generate their own content.”
“ MASS REACH” IS GIVING WAY TO A WORLD OF NICHES ,[object Object],[object Object],[object Object],#4 “ Mass marketing today is a mass mistake .”
Ever-evolving technologies are redefining how advertising is sold, created, consumed & tracked . Reach v/s Relevancy trade-off.
“ Can I help u?” Context is everything!
BEHAVIORAL & CONTEXTUAL MARKETING TAKE TARGETING TO THE NEXT LEVEL Relevancy/reach trade-off Search Behavioral Contextual Run of site Contextual and Behavioral allow you to capture interested prospects who may or may not choose to use a search engine
TIELS MODEL Engage Target Interest Lead Sale Conventional marketing Internet marketing Search marketing Search Marketing Bonanza Pay only on interest !!!!
OUR SUCCESS STORIES - ,[object Object],[object Object],[object Object],[object Object],[object Object]
HSBC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IDISCOVERINDIA.COM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FILLING IN THE BLANKS ,[object Object],[object Object]

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FIVE CONSUMER MARKETING TRENDS

  • 2.
  • 3. Beware of eroding TRUST! Consumer trust in advertising has plunged 41% over the past three years Only 10% of consumers say they “trust” ads today Lee Smith COO Insight Express “ It’s just not good.”
  • 4. Reach = 1.75 persons “ Yahoo’s future is giving people the tools to generate their own content.”
  • 5.
  • 6. Ever-evolving technologies are redefining how advertising is sold, created, consumed & tracked . Reach v/s Relevancy trade-off.
  • 7. “ Can I help u?” Context is everything!
  • 8. BEHAVIORAL & CONTEXTUAL MARKETING TAKE TARGETING TO THE NEXT LEVEL Relevancy/reach trade-off Search Behavioral Contextual Run of site Contextual and Behavioral allow you to capture interested prospects who may or may not choose to use a search engine
  • 9. TIELS MODEL Engage Target Interest Lead Sale Conventional marketing Internet marketing Search marketing Search Marketing Bonanza Pay only on interest !!!!
  • 10.
  • 11.
  • 12.
  • 13.

Editor's Notes

  1. We’ve evolved from Black & White (advance screen), to Larry Light.