Inyoung Kim, a senior consultant at KIY Marketing Consulting, recommends focusing social media marketing efforts on advertising, creative techniques, and building consumer relationships through low-cost options in order to increase competitiveness and the quality and quantity of brand content online for consumers. Product placement in movies and TV shows is also suggested to maximize brand power, though it requires a higher budget.

1. Inyoung Kim
Senior Consultant
KIY Marketing Consulting
21st April, 2015

2.  Global marketing consulting firm
 Highest Value opportunities
 World class professional services organisation
 Provide the greatest competitive advantage

3.  Lower competitiveness in market
 Lack media marketing strategy
 Lower quality and quantity of contents on SNS
 Less interesting from consumers in onlime

4.  Advertising(PR)
 Creative Marketing Technique
 Social Media

8.  Low-Cost marketing option
(Cost effective)
 Aim primary target market age group
 Easy to build consumer relationship
(Emotional & Behavioural)

9.  Products or Brand Logo in a movies or TV
shows
 Powerful effects on viewers
 Brand power maximise
 High level budget required
 ‘Seen but not said’ strategy