Here's a great customer journey map template to help customer success folks document, visualize and evaluate how they interact with customers. Here is a link to the supporting blog post that details how to use the template and explains some of the assumptions we made in creating the lifecycle stages, and categories = http://www.preact.com/blog/customer-journey-map-template
Ubiquitous Information Architecture: Cross-Channel StrategyPeter Morville
Peter Morville's talk about Ubiquitous Information Architecture and Cross-Channel Strategy at the 2012 IA Summit in New Orleans. Also, see the Prezi, Understanding IA.
Here's a great customer journey map template to help customer success folks document, visualize and evaluate how they interact with customers. Here is a link to the supporting blog post that details how to use the template and explains some of the assumptions we made in creating the lifecycle stages, and categories = http://www.preact.com/blog/customer-journey-map-template
Ubiquitous Information Architecture: Cross-Channel StrategyPeter Morville
Peter Morville's talk about Ubiquitous Information Architecture and Cross-Channel Strategy at the 2012 IA Summit in New Orleans. Also, see the Prezi, Understanding IA.
Social Media Plan - Module 2 vd Leergang Online Marketing OnderwijsHerwin Wevers
Dit is de presentatie van de tweede module (Social Media Plan) van de 6 trainingsmodules van de leergang "Online Marketing en Social Media voor Marketing- en Communicatieprofessionals uit het Onderwijs". De 2 gastdocenten in deze module waren: Marco Koolen van het Arcus College en Ingmar Volmer, vml Marketing Manager Hogeschool Utrecht.
Het social media plan maakt onderdeel uit van het online marketing plan (module 1). De 13 stappen van het social media plan omvatten oa: doelgroepbepaling, doelstellingen, kanaalkeuze, publicatieplan, gedragscode, tot social advertising.
De presentatie bevat vele praktijkvoorbeelden en workshop wat een effectieve social media strategie inhoudt
http://webboomm.com/nl/online-marketing-trainingen/leergang-online-marketing-onderwijs/
Diagnosing and Solving Content Problems - Information Architecture and Conten...Theresa Putkey
A step-by-step process for looking at your website, discovering the problems with the content, prioritizing these problems and then solving them. Takes an information architecture and content strategy approach.
Dennis Goedegebuure, VP of SEO & Growth at Fanatics Inc., discusses the content brand pyramid at the 2015 SEJ Summit in Dallas, sponsored by Searchmetrics.
Summary:
Dennis breaks down his own formula, honed from his years at eBay and AirBnB for a "content brand pyramid", which outlines how to create and execute on content campaigns that boost and complement your search optimization goals.
Social Media Plan - Module 2 vd Leergang Online Marketing OnderwijsHerwin Wevers
Dit is de presentatie van de tweede module (Social Media Plan) van de 6 trainingsmodules van de leergang "Online Marketing en Social Media voor Marketing- en Communicatieprofessionals uit het Onderwijs". De 2 gastdocenten in deze module waren: Marco Koolen van het Arcus College en Ingmar Volmer, vml Marketing Manager Hogeschool Utrecht.
Het social media plan maakt onderdeel uit van het online marketing plan (module 1). De 13 stappen van het social media plan omvatten oa: doelgroepbepaling, doelstellingen, kanaalkeuze, publicatieplan, gedragscode, tot social advertising.
De presentatie bevat vele praktijkvoorbeelden en workshop wat een effectieve social media strategie inhoudt
http://webboomm.com/nl/online-marketing-trainingen/leergang-online-marketing-onderwijs/
Diagnosing and Solving Content Problems - Information Architecture and Conten...Theresa Putkey
A step-by-step process for looking at your website, discovering the problems with the content, prioritizing these problems and then solving them. Takes an information architecture and content strategy approach.
Dennis Goedegebuure, VP of SEO & Growth at Fanatics Inc., discusses the content brand pyramid at the 2015 SEJ Summit in Dallas, sponsored by Searchmetrics.
Summary:
Dennis breaks down his own formula, honed from his years at eBay and AirBnB for a "content brand pyramid", which outlines how to create and execute on content campaigns that boost and complement your search optimization goals.
Slides from 'Lean UX (User Experience) Workshop' held 29 Jan. 2014 at Movida Japan, based on the #leanuxbook published in Japanese - http://sprmar.io/leanuxbookja.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.