For a successful app, enterprises should have the proper Development Process including Requirement Gathering, Design, Development, Quality Assurance, Launch and Maintenance. The mobile app development should be strategized considering performance, monetization, customer engagement and much more. With these slides you will learn more about: - Mobile App Development Process - Strategies for Mobile App Development - Challenges in developing Mobile App Development

1. Maruti Techlabs
simplifying solutions…
How to Develop a Successful Mobile Application?

2. Contents
Introduction
Mobile App Development Process
Strategies for Mobile App Development
Challenges in Mobile App Development
Conclusion
About Maruti Techlabs
References

3. Introduction
Communication has become swift as mobile apps are fast, visually amusing, interactive and can be easily integrated with
other mobile features. Smartphones have changed the life forever. The number of consumers accessing information via
smartphones, tablets and wearable has been increasing with time. People prefer a mobile app for storing and managing
data, on-line shopping, socializing, navigating etc.
As user interactions shifts from desktop to mobile, organizations are rushing to release mobile apps that will better serve
the needs of their employees and customers. The difficulty of Mobile Application Developer now a day is a challenging
one. On the one hand, development in this space is dynamic and full of opportunities; a range of new devices, from
smartphones to tablets, is redrawing the boundaries for the users. On the other hand, this prospect brings new
development queries- including, what devices to target, how to create simple yet effective applications, monetization
strategy, shifting from app downloads to continuous engagement, app security, and User Interface and User Experience.
Maruti Techlabs has a team of technical experts helping you in devising a perfect strategy for mobile app development.

4. Mobile App Development Process
REQUIREMENT GATHERING
Requirement gathering is the stage where developers need to understand the customers
requirements. Requirements can be Functional, Data requirements, User requirements and
Usability requirements.
DESIGNING
This stage focuses on User Experience. It includes tasks like System design, Database Design and
Business Process integration design.
DEVELOPMENT AND QUALITY ASSURANCE
The purpose of the Development Phase is to convert the system design prototyped in the Design
Phase into a working information system that addresses all documented system requirements. At
the end of this phase, the working system will enter the Test Phase. The purpose of the Test Phase
is to guarantee that system successfully built and tested in the Development Phase meet all
requirements and design parameters.
IMPLEMENTATIONAND MAINTENANCE
The purpose of the Implementation Phase is to deploy and enable operations of the newinformation system in the production environment.
maintained by the Development team.
Once the project is launched further it is

5. Strategies for Mobile App Development
Five strategies on developing customer engaging and profitable mobile applications:
LEVERAGING CLOUD-TECHNOLOGY FOR MOBILE DEVELOPMENT
Cloud-based Mobile Development has various advantages over traditional desktop-based tools. Development on cloud
provides benefits like standardization, flexibility, agility, and operational cost savings making the cloud model too alluring.
Developers can develop from anywhere with cloud-based development tools without having to install and maintain the
infrastructure.
PERFORMANCE OF MOBILE APPLICATION
Customers hate when the Mobile apps crash or they slow down or hung up for few seconds. As a consequence,
customers may leave a one-star rating and bad reviews for the app, abandoning it. Mobile App crashes even causes issues
like losing user’s data. Organizations need to consider Memory Management, Software Lifecycle, Inadequate Testing,
Network management, Error condition and Exception handling while making mobile app development strategy. Use of
third-party service providers such as advertising systems and analytics can hinder the performance of the mobile app.

6. MONETIZATION STRATEGY
Mobile apps are becoming huge businesses. In-app purchases and in-app advertising are something that companies can
strategize before launching the mobile app. Intelligently structuring your mobile apps creates the huge opportunity to
convert visitors to buyers. You can initiate freemium apps where basic services are provided for free while all advanced
features will be chargeable. In-app advertising no doubt brings revenue but can also annoy customers if not executed
properly. Another approach companies use for making money from free mobile apps is Sponsorship. Here the companies
partner with advertisers that provide the app users with rewards for completing certain actions within the app. Here the
mobile app earns money by taking a share of revenue from redeemed rewards and also allows to incorporate ads that
actually enhances the app’s ability to engage more customers.
SHIFTING FOCUS FROM APP DOWNLOADS TO CONTINUOUS ENGAGEMENT
The first focus of mobile app developers is achieving maximum downloads, but an app isn’t successful unless it drives
user engagement. Developers should work with the end clients at the design phase to better understand the features
that are most in demand. This can be possible with the inbuilt analytics of the Mobile apps. Testing and Analytics both at
the design and initial deployment phase will guide companies diagnose data and usability related issues before the
outcome is poor rating and bad reputation.

7. Challenges in Mobile App Development
Some of the challenges faced by developers in Mobile app development are:
SECURITY THREAT
Some of the security threats are Device Fragmentation, Tools for mobile automation testing, Weak Encryptions, Weak
Hosting and Insecure data storage. Businesses should define standard secure practices during application development.
Considering the following concerns, they can ensure security across every aspect of mobility operations:
 Data: How does the application fetch and display data?
 Network: How does the application access networks?
 Device: How vulnerable is the device to loss or theft?
 Application: How securely and effectively is the application coded?
Businesses should apply mobile strategy diligently, make sure your mobile developers can think through unintended
consequences of app design and security. Delivering an easy-to-use app will decrease the brand value if you put
customer or enterprise data at risk.

8. USER INTERFACE AND USER EXPERIENCE
User Interface design is the part of the app that faces the user, whereas User Experience is how they feel when using the
app. Effective User Experience design into the app development is must in engaging the end considering the emotional or
transactional response. The major motive of apps is to fulfill key business objectives for generating revenues, traffic, brand
building and reputation. In order to achieve the commercial goals, User Interface and User Experience design requires
detailed qualitative feedback to stimulate the emotional response.
IT’S PERFORMANCE V/S BATTERY
Besides, design and interaction, app performance and battery consumption are also important aspects of mobile app
development. The challenge is to design a well-performing, bug-free app which runs on minimum possible battery.
Performance, however, is solely considered to be a development feature and hence dealt with late during the design
phase. Plus, different users perceive app performance differently. And then there are the devices. The app might function
well on the latest device, but a lot of users are still running on older devices. Too many images or visual effects, flooding
the cache, or using integrated sensors may disrupt the performance of your application on older versions. So, make sure
development team is a part of the prototyping efforts. Besides, set up a beta version to run test cases with test users to
avoid any performance trouble in the final version.

9. Conclusion
The need and want for custom mobile application development is real, but many enterprises are finding that challenging
on many fronts like, from mobile development process to deciding the best strategy to make the mobile app successful.
For a successful app, enterprises should have the proper Development Process including Requirement Gathering, Design,
Development, Quality Assurance, Launch and Maintenance. The mobile app development should be strategized
considering performance, monetization, customer engagement, etc. And challenges like security, UI/UX and
performance v/s battery should be overcome to make the app successful.
At Maruti Techlabs, we offer end-to-end mobile application development services. Our team of experts ensures in-house
solutions throughout every step of the app development process, from app strategy to design and development to
mobile app testing. We have the professional capabilities to create a customized mobile app, or a create a mobile
compliment website, for iOS, Windows and Android devices.

10. Maruti Techlabs
Maruti Techlabs is a team of software professionals experienced in delivering solutions related to mobile platforms,
cloud systems, web analytics, and application development. Our primary services include Application Development
of both Web and Mobile services. We are expert in providing cloud-based services related to customized Salesforce
integration, Twilio integration and Amazon Web Services(AWS). Maruti Techlabs is a part of AWS Partner Network
(APN). As APN Consulting Partners, we help customers to design, architect, build, migrate, and manage their
workloads and applications on AWS. We have also ventured into Artificial Intelligence and Data Science with SMS-Bot
solution. We also provide specialized services such as Third party integration, Responsive Web Design, Technology
Migration and Quality Assurance.