The Telegraph in London selected the Baobab Suite platform as their content redistribution platform, mobile app framework. Together with The Telegraph some key objectives were defined as critical to overcome. This presentation graphically presents how those challenges were overcome.

1. www.baobabsuite.com
baobab.info@afrozaar.com
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How we achieved
The Telegraph’s Digital
Publishing Objectives
2013 - PHASE 1

2. 2 baobab.info@afrozaar.com 3www.baobabsuite.com
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introduction
Kindle Fire Telegraph App Apple iPad Telegraph App
Together with The Telegraph,
Baobab Suite achieved Phase 1’s
objectives and launched these
awesome news apps
Windows 8 Telegraph App
objectives to achieve
Eliminate the haste & operational
obstacles around mobile app delivery
Ensure freedom to change & flexibility
around app development features & partners
Adopt a mobile architecture that allows
experimentation & rolls out changes quickly
“Thedigitalrevolution is
nota threattojournalism,
itonly threatens theold
methodsof deliveryand
commercialisation.”
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3. 4 baobab.info@afrozaar.com 5www.baobabsuite.com
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eliminate the haste & operational
obstacles around mobile app delivery1
• Implementated multiple reusable injestor APIs
for fast, frequent redistribution of content
• Established reliable system integration points
with subscription and other third party systems
• Optimized data processing and distribution of
content
• Previewing ability of future editions on actual
live apps
how this was achieved
positive
outcome
• Improve speed and automate
the content import and mobile
publishing cycle
• Enable faster integration with
existing back-office systems
• Reduce required mobile opera-
tional and support personnel
key objectives
objectives to achieve
Baobab Suite provides centralised control of
multiple content driven apps across platforms
The web admin console is governed by admin configured user groups and permissions.
The Baobab Suite platform integration
layer is scalable and able to fulfill and
support most points of integration.
C
M
Y
System integration diagram paths.ai 1 2013/05/20 3:10 PM

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2 Ensure freedom to change and
flexibility around app development
features & partners
• Mitigate the risk of mobile app
development team lock-in
• Perform majority of configuration
at server side across all apps
• Introduce software development
kits for extensive collaboration
with other partners
• Provision of native mobile app SDKs that are tightly
coupled with the Baobab Suite server
• Baobab Suite’s app SDKs enforce integration service
standards and ways of interacting with Baobab server
• TMG can now make server side configuration changes
and choose to roll them out mostly at a per title/
edition/platform level
key objectives
positive
outcome
how this was achieved
objectives to achieve
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These native SDKs really
help us developers build
apps faster and more
consistently
Baobab Suite SDKs* speed up any future commissioned content
driven apps (ensuring technical standards and consistency is upheld and total cost
of development is reduced)
• 3rd party development teams with direct service calls to the CORE server
• means to access entitled content based on the user authentication
• security of content between server and apps
• ability to know the active app versions in the market
• direct communication channel to send push notifications to specific
segments of the app user base (e.g app or service updates, breaking news)
Baobab Suite SDKs give publishers ability to take control of “what and how” their apps present
content at runtime - eliminating the app store deployment obstacles
Baobab Suite’s Software Development Kits (SDKs) provide:
*Software Development Kit

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Adopt a mobile architecture that
allows experimentation & rolls out
changes quickly
• The business need to test innovative
concepts in a cost effective and timely
manner with minimal risk
• Ability to roll out new layouts, metering
rules at runtime and obtain user feedback
quickly so as to minimize risk or maximize
return
3
• Ability to switch layout of front page -
in case of a major news event, with
no native app redeployment
• Introduce the ability to switch
templates of section pages
• Introduce concept of metering and pay
walling at runtime in accordance to
platform, title, section and geographic
location
key OBJECTIVES
how this will
be achieved
positive
outcome
objectives to achieve
pay wall
management
content metering
per region
content metering
per section
Baobab Suite provides publishers with the power to change the layouts,
metering rules and refresh adverts at runtime.
As a publisher, have you ever needed to urgently change or schedule for different layout
views of your app?
• Publishers that need the ability to change page layouts dynamically and regularly
across a number of varying platforms would benefit a lot from a Baobab Template
Engine module.
As a publisher, have you ever wanted to manage the number of articles, sections and
editions that are freely available to mobile app users before you restrict any further
access without a valid subscription?
• The Baobab Suite Content Metering module aims to provide publishers with flexibility
and power to experiment to determine the best monetization techniques based on
quantity, region and sponsorship types. Baobab Suite understands the challenges
publishers face and provides the facility to quickly change and adapt to the needs of
their sponsors and/or readers when it comes to metering of content.

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Let’s mobilize your
publication together in steps3
1
2
RSS
NTIF
NewsML
Your own format
Send us a Sample Feed
Select App Platforms
EDITION BASED
OR CONTINUOUS
STREAM
THINK
SHORT TERM
LONG TERM
This will be run through
Baobab CORE Engine where
a diagnostic on the feed’s
structure will be performed.
What devices do your
readers use?
What devices do you
want to align your brand
with?
What devices are your
future readers using?
iPad
Android Tablet
iPhone
Android handset
Kindle Fire
eInk
Win 8
3 Set up and configure
22
Schedule go-live dates
Integration run through
Training of a mobile publisher
DEPENDENT ON
We look forward to working directly with
publishers that care and are serious about
going to mobile. Together we can change the
way new media is consumed! Richard Cheary
We can mobilise your content in an enriched,
offline and dynamic native app template
manner - giving you the power to change the
app content layout at runtime per platform
Baobab Suite Native Mobile Apps
Baobab Suitenativeapps provide
apure native reading experience
with afocus on content navigation
and user’s readingbehaviour
by choosing our native apps we guarantee:
Decreased risk, cost and support effort
Runtime metering of content
Runtime flexibility to change
app layouts
Pure native offline
reading experience
New App feature updates
(e.g. social shares, comments)

7. Helping to transition traditional publishers
into the world of new media - print to pixel
COMPATIBLE WITH: