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Build Better Games Better! (using a BaaS)
The document summarizes the benefits of using a Backend as a Service (BaaS) platform like brainCloud for mobile game development. It notes that the mobile game market is large and growing but challenges remain, including high failure rates for new games. A BaaS reduces development costs by providing common backend functionality and tools to help drive engagement and monetization. brainCloud in particular offers a full-featured backend, multiplatform support, and competitive pricing to help developers succeed in the mobile games industry.
Build Better Games Better! (using a BaaS)
- 1. OIGC 2015 Use aBaaS to Build Better Games Paul Winterhalder @winterhalder by bitHeads Better!
- 2. Background The mobile gamemarket is huge ★ App store downloads • Vision Mobile (State-of-the-Developer-Nation-Q1-2015) says that app store sales will be $40.5B in 2015 • By 2017, 268b downloads will generate $77b in revenue (entrepreneur.com, Aug 2014). ★ Mobile games • fastest growing segment (Gartner, Oct 2013) • growing from $17.5b in 2013 to $40.9B in 2017 (Newzoo, Oct 2014)
- 3. Background The opportunities arereal ★ Only 30% of app developers work on games ★ While games are responsible for 50-70% of app store revenues ★ Game developers have a greater chance of app store success
- 4. Background The challenges arereal too Less than one in ten mobile games succeed.
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- 7. The “Game” isa shrinking % of the effort. 7 Gameplay Achievements Leaderboards In-‐app Purchases Promotions Analytics Ads Free-‐to-‐Play Challenges Cross-‐Play Game-‐as-‐a-‐Service Tournaments Cloud saves Notifications Social
- 8. Background Harsh Reality: Free-to-Playgames make more money. Free-to-Play Games have been outpacing Premium Games since 2011.* If you check the Top Grossing list on iOS, you’ll be hard-pressed to find a premium game in the top 50 — other than Minecraft. * Source - Flurry http://www.flurry.com/bid/65656/Free-to-play-Revenue-Overtakes-Premium-Revenue-in-the-App-Store#.VF2WF4elMe0
- 9. Tools help toreduce the effort 9 Gameplay Achievements Leaderboards In-‐app Purchases Promotions Analytics Ads Free-‐to-‐Play Challenges Cross-‐Play Game-‐as-‐a-‐Service Tournaments Cloud saves Notifications Social Use an Engine! Use a Backend!
- 10. Background The “Big Guys”have spent years and millions of dollars building backend systems. 49* of the 50 Top Grossing games in the iOS App Store incorporate cloud-tech to enhance gameplay and monetization. * based on data from August 29th, 2014
- 11. Background Most of usare not the “Big Guys” Individual Small (2-24) Mid (25-100) Large (100+) Owned by Publisher Publisher M2 Research Developer Survey, presented at Casual Connect, July 24th, 2014 Break-down of game developers: 75% of development studios are less than 25 persons. Rise of the Indie:
- 12. What is aGame Backend-as-a-Service? 12 Cloud features - cloud saves, notifications, authentication Gaming features - achievements, leaderboards, etc. May include multiplayer, monetization, analytics, and other features Cross-platform Little or no custom code to write Self-administer No servers to buy or maintain Pay by usage gBaaS
- 13. brainCloud is… 13 Rich gamingback-end - multiplayer, cloud data, leaderboards, in-app purchases and much more Extendable via custom cloud code Native libraries for iOS, Android, Windows and more Unity, Cocos2d-x and Unreal engine integration Easy-to-use development portal Advanced promotional tools to maximize your monetization Affordable usage-based pricing
- 14. Any Engine, AnyPlatform… 14 brainCloud supports Unity, Cocos2d-x and Unreal - with native libraries for iOS, Android, Windows, Blackberry and more!
- 15. And Any GameType 15 Sweet Spot! Add Photon!
- 16. Architecture We have builta secure, reliable and super- scalable architecture — so you don’t have to.
- 17. And pre-built allthe APIs that you’ll need
- 18. Tools brainCloud is morethan an API. It’s a toolset to aid in all aspects of the product lifecycle! Design Development Test + Support Product Management
- 19. Monetization brainCloud features themost extensive monetization toolset of any BaaS. Virtual Currencies Server-‐based receipt verification Pricing controls Platform integrations -‐ iOS, Android, Windows, Blackberry, Facebook and Steam Scheduled Promotions Auto Promotions for Player Segments
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- 21. No-‐brainer Pricing 21 Tier API Calls/ month DAU * Cost / month Early Adopter! Per M API + Tier 0 - 100** $0 $0 $0 Tier 1 6M 2K $30 $24 $10.50 Tier 2 15M 5K $125 $100 $10.00 Tier 3 30M 10K $275 $220 $10.00 Tier 4 75M 25K $725 $580 $10.00 Tier 5 150M 50K $1475 $1,180 $10.00 Tier 6 300M 100K $2,975 $2,380 $9.90 Tier 7 750M 250K $7,430 $5,944 $9.50 Tier 8 1.5B 500K $14,555 $11,644 $9.00 Tier 9 3B 1M $28,055 $22,444 $8.75 * Based on 100 API calls per DAU. ** Limited to 100DAU during development (Free!) Sign up now -‐ get Early Adopter Pricing for 12 months!
- 22. brainCloud in review… 22 InConclusion…
- 23. brainCloud in review… 23 Thefeatures you need to drive engagement. brainCloud has the richest feature set of any gaming back-‐end. Multiplayer Cloud Data Payments Pricing Notifications Leaderboards Achievements Player XP Virtual Currencies Matchmaking Identity Facebook Pacers Tournaments Multiplatform Social
- 24. brainCloud in review… 24 Withoutlimitation. If you need something extra -‐ add it -‐ using our advanced cloud code, web service and server-‐to-‐server features!
- 25. brainCloud in review… 25 LowerCosts Buy, don’t build. brainCloud will save you months of development and hundreds of thousands of dollars.
- 26. brainCloud in review… 26 IncreaseRevenues. Greater engagement, together with targeted pricing and promotions, will maximize your revenues.
- 27. brainCloud in review… ThebrainCloud Equation. more Revenue Greater engagement, across more platforms, with automated promotions. + lower Costs Save development time, and server deployment and management costs. = Success!
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- 29. Mega Run (﴾GetSetGames)﴿ 29
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- 31. Arena: Cyber Evolution(﴾Spearhead Games)﴿ 31
- 32. Recent releases… MafiaCasino and Star-‐Rangers! 32
- 33. In development… (﴾amongmany others)﴿ 33
- 34. Sign up now! Registertoday to level the playing field! Sign up this week get Early Adopter Pricing for 12 months! http://getbraincloud.com Thank you! Contact me at paulw@bitheads.com Use coupon code “mayflowers”!