Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference on 23rd March, 2016. These presentations from industry leaders on today's leading ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company. The conference will have TED-Style talks where speakers will give you insight into what strategies and standards the industry's top thinkers are using to shape the marketplace around you. There will be 6 keynotes with 30 minute each and 8 speakers with 15 min bold talks.

1. Ready to boost your sales?
Learn sales, distribution
and marketing techniques at USATT
Learn from some of the
most influential professionals
in the beverage industry at
the USA Trade Tasting
educational conference
on 23rd March, 2016.
These presentations from industry
leaders on today's leading ideas on
marketing, sales and distribution will
challenge and inspire you to grow your
beverage company.
Beverage Business
Conference
23rd March 2016
NEW YORK
brought to you by
21st, 22nd & 23rd
March 2016
NEW YORK
Metropolitan Pavilion

2. #USATT /USATradeTasting www.usatradetasting.com
USATT Educational Conference
Speakers Schedule
OPENING NOTE: WHY WE
ARE HERE AND TAKINGS
FROM THIS
Steve Raye / President of Bevology, Inc
09:00 - 09:15
USA DATA POINTS
FOR IMPORTERS,
DISTRIBUTORS AND
SUPPLIERS / John Beaudette
President and CEO of MHW, Ltd
09:15 - 09:30
HOW TO MANAGE AND
GROW YOUR IMPORTING
AND DISTRIBUTION
BUSINESS / Rob Bradshaw
President & COO, Cape Classics
09:30 - 09:45
HOW TO PITCH YOUR
BRAND TO PRESS - THE
DO´S AND THE DONT´S
Felicity Carter / Editor-in-Chief
of Meininger’s Wine Business International
09:45 - 10:00
HOW TO INFLUENCE
MIXOLOGISTS AND
SOMMELIERS TO GROW
YOUR BRAND ON-PREMISE
Jeff Taylor / Wine Director for Chevalier
Restaurant
10:30 - 10:45
IMPORTERS AND
DISTRIBUTORS PANEL
Scott Ades
Executive Vice President and Chief Operating
Officer of The Winebow Group
10:45 - 11:45
SOCIAL MEDIA 101 -
PRACTICAL ADVISE
Cindy Molchany
Founder of Craft Beverage Media & Craft
Beverage Jobs
11:45 - 12:00
WHAT TO COVER IN YOUR
DISTRIBUTOR AGREEMENTS?
Donna H. Hartman, Esq
Attorney, OlenderFeldman LLP / 01:00 - 01:15

3. View the full Schedule and
Speaker line-up online.
BOOK YOUR SEAT NOW!
#USATT /USATradeTasting www.usatradetasting.com
USATT Educational Conference
Speakers Schedule
STORYTELLING: THE
SECRET OF IRRESISTIBLE
MARKETING / Kindra Hall
Author, Speaker, and Storytelling Advisor
01:15 - 01:45
RETAILER'S SECRETS
REVEALED: HOW TO
QUICKLY AND EASILY
STAND OUT IN A CROWDED
MARKET / Darryl Rosen
Author. Speaker. Coach.
01:45 - 02:15
HOW TO BUILD
A NATIONAL BRAND
(LESSONS LEARNED:
DOGFISH BEER BRAND)
Adam Lambert
Seller of Beer & Spirits
02:45 - 03:00
PRESS PANEL
Lewis Perdue / Editor and
Publisher of Wine Industry Insight
03:00 - 03:30
HOW TO PITCH INTO
NATIONAL CHAINS?
Michael Votto
CEO, Votto Vines Importing
04:15 - 04:30
HOW TO PITCH YOUR
BRAND TO INDEPENDENT
BOTTLE-SHOPS
Michael A. Berkoff / CEO, BevMax
04:30 - 04:45
HOW TO BUILD AN ALL
STAR SALES TEAM FOR
YOUR DISTRIBUTION AND
IMPORT BUSINESS
Josh Wand / Founder, BevForce
04:45 - 05:00

4. USATT Educational Conference
New York, March 23rd, 2016
#USATT /USATradeTasting www.usatradetasting.com
Who are the Speakers?
Ranging from brand builders to marketing
guru’s, the educational conference is
hosting remarkable experts who exhibit a
truly heightened knowledge of the
industry to give our visitors a clear
understanding of the real life challenges
that face them in the marketplace.
Who should attend?
Whether you are a craft distillery, craft
brewery or a boutique winery that’s just
starting out, or work in sales at an
importer/distributor or at an established
beverage company, or simply wish to
expand your skill set and gain new
perspective, USATT Conference is a must
attend event.
Join hundreds of fellow winemakers, brew
masters, distillers, sales people and
marketers at USATrade Tasting Conference
which is designed to inspire and empower
you with sales and marketing
ideas—brought to you by Beverage Trade
Network.
Top reasons to attend USATT
Conference
Learn how to launch, market and grow
your wine, beer or spirit brand in USA
market.
Reduce your trial and error time: Why
experiment with your branding when you
can fast-track your time to success? The
experts at this event will empower you to
focus on what really works (and prove to
others it works).
Network with marketers just like you:
Imagine connecting face-to-face with
hundreds of people—just like you—as you
share stories, gather ideas and build
relationships that last for years.
Meet the speakers. Attendees will learn
first-hand from presentations and also
have the unique opportunity to directly
engage with new industry contacts.
Get your ROI by getting great content. The
right conferences not only allow you to
meet smart, inspiring people, but also
teach you a ton — especially in skills that
make you a more well-rounded profes-
sional. USATT Conference is all about ‘How
To Do It’. We are not going to discuss
where the industry is going, what are the
problems – instead we are going to
discuss how to make it happen and do it
better.

5. #USATT /USATradeTasting www.usatradetasting.com
It’s in New York City. What a great city. The
people are friendly, with everything from
burger joints to swish eateries with
big-name chefs, and there’s also a thriving
bar scene.
Below is a sampling
of what you will learn
—How to manage and grow your brand.
—How to pitch your brand to
independents bottleshops.
—How to make people fall in love with
your brands.
—How to create a culture and how to
share that with your customers.
—How to grow your brand in on-premise
accounts.
—How to create effective retail
merchandising programs that work in
retail.
—How to build your brand as a
sustainable brand.
—How To Pitch Your Brand To A
Prospective Distributor.
—Franchise states and compliance issues
to navigate the USA Market
—Alternate strategies to grow your brand
in USA.
—How to pitch into National Chains.
Conference Transfer and Refund
Policy
Cancellation Things happen. We under-
stand. You’ll get a full refund if you cancel
before November 1, 2015. So there’s that.
From November 1, 2015 until Jan 31, 2016,
you can cancel your registration for a 50%
refund of the fee you paid. After Feb 1,
2016, you cannot cancel your registration
and we will not provide a refund of the fee
you paid (regardless of whether or not you
attend).
Please remember that canceling your
registration does not automatically cancel
your hotel and travel arrangements. You
are responsible for canceling your own
hotel and travel reservations.
Can I transfer my registration
to someone else?
If you can’t attend, but know someone
who really wants to be there, you can
transfer your ticket for free until Jan 31.
After Jan 31, there is a $100 transfer fee.
Just email us at sid@usatradetasting.com
to let us know you won't be able to
attend– it's that simple. If you're transfer-
ring your ticket to someone else, please
include their name, email, job title, phone
number, and (if different from the original
registration) company and work address.
BOOK YOUR SEAT NOW!