The document discusses the importance of logos in business marketing. It states that a logo is a company's major graphical representation that anchors its brand and becomes its most visible manifestation within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy.

4. Importance of
Logos in Business
Logos are a critical aspect of business
marketing. As the company's major graphical
representation, a logo anchors a company's
brand and becomes the single most visible
manifestation of the company within the
target market. For this reason, a well-
designed logo is an essential part of any
company's overall marketing strategy.

6. WHY
ADVERTISEMENT
Advertising is a means of communication
with the users of a product or service.
Advertisements are messages paid for by
those who send them and are intended to
inform or influence people who receive
them.
Advertising is always present, though
people may not be aware of it. In
today's world, advertising uses every
possible media to get its message
through. It does this via television,
print (newspapers, magazines, journals
etc), radio, press, internet, direct
selling, hoardings, mailers, contests,
sponsorships, posters, clothes, events,
colors, sounds, visuals and even people
(endorsements).

7. The advertising industry is made of companies that advertise, agencies that
create the advertisements, media that carries the ads, and a host of people like
copy editors, visualizes, brand managers, researchers, creative heads and
designers who take it the last mile to the customer or receiver. A company
that needs to advertise itself and/or its products hires an advertising agency.
The company briefs the agency on the brand, its imagery, the ideals and
values behind it, the target segments and so on. The agencies convert the
ideas and concepts to create the visuals, text, layouts and themes to
communicate with the user. After approval from the client, the ads go on air,
as per the bookings done by the agency's media buying unit.

8. WHY EVENTS ARE IMPORTANT
No major gifts fundraiser or Development Director enjoys major events. If that comes as a
surprise to you, let me guess that you don’t do many major events. We know all the
reasons that we begrudge the big event: it’s a giant time-suck, many donors don’t
progress on to become major donors, the cost to raise a buck is horrific, working with
volunteer committees is hard, people in your town “just don’t RSVP”, you can’t drink
although you want and need a cocktail while making your rounds, etc…. I know. It
stinks.
BUT, it is critical that we remember the top ten reasons why events are important:
1. Publicity for your organization and mission
2. A chance to control all the messaging about your organization with a captive audience
3. An opportunity to engage new individual donors
4. Margins, aside, they do actually raise money
5. Great way to gain corporate sponsorship and ongoing corporate relationships
6. You can honor your biggest supporters publicly and lavish them with peer attention
7. Volunteer engagement is the only way to really bust into serious major gifts
8. Passion is shared and loyal donors remember why they support you in the first place
9. Some donors only give through events
10. You typically get to sleep in late the next day
They are hard. They are anxiety-creating and they are giant vacuums of time and focus.
You probably need them so suck it up.

9. Stalls and Exhibitions Corporate Event Management Conferences
Product Launches Press Conferences Trade Meets

10. Public Events

11. Personal Events
BIRTHDAY EVENT
ENGAGEMENT EVENT

12. Personal Events
WEDDING EVENT

13. Documentary
A documentary is a film or video examining an event or person based on
facts. The word can also refer to anything involving documents.
The idea of documentary as meaning "pertaining to documents"
came about at the beginning of the 19th century. Later, it came to
mean a factual record of something. On PBS, you'll see lots of
documentaries, about everything from baseball to war. Those
documentaries are nonfiction films — they're showing true life.
However, lots of fictional shows are filmed in a realistic
documentary style. If you make a documentary about the U.S.
Library of Congress, you'll be documenting lots of historical
documents.

15. A modeling portfolio is the primary marketing tool for all models.
A good modeling portfolio is NOT just a bunch of photos that show how pretty you are,
or how you like to dress or wear your hair. A good modeling portfolio is NOT about how
creative the photographer is or how amazing your makeup and hairstylist were.
A GREAT modeling portfolio shows RANGE.
– A range of ages. How young can you look and how old can you look convincingly.
– A range of expressions. I can’t tell you how many portfolios I see from both new and
experienced models with 12 to 20 photos and just two different expressions… that
makes for a BORING and very two-dimensional book. Did you know that the average
adult has between 10 and 15 different smiles that they routinely use? Show them in your
portfolio!
– A range of characters. Show yourself as the characters and in the situations that the
models in your market are routinely hired for. Example: Philadelphia, PA is one of the
largest medical advertising markets in the United States. For a model in Philly over the
age of 18 it is important to have an image in there portfolio showing them as a nurse or
pharmaceutical technician. You would think that a client could imagine you in a specific
role – NOT. They want to see proof. That is where a well-planned modeling portfolio
comes in handy.