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Introduction to usability247 - 2014
we’re changing the world…
…one interface at a time
so that everything is usable, everywhere, for everyone, all the
time
it would be better for consumers and better for businesses

Copyright Usability247© all rights reserved

2
so why the problem?
▪ time – there is no time to fit in usability testing

▪ quality –too much reliance on junior practitioners
▪ cost – it’s too expensive, particularly for mobile
▪ complexity – there’s too many devices, platforms, countries,
possibilities

▪ compromise – too many agencies and brands mark their own
homework and usability suffers

Copyright Usability247© all rights reserved

3
how we are addressing the challenge
▪ our international network of full and part time Accredited Practitioners
means we can deliver services 24 hours a day, 7 days a week
▪ our detailed and rigorous methodologies based on best practice ensure
quality, mitigate against practitioner variances and are highly repeatable
▪ we have a small number of services, all with options; you only pay for what
you need
▪ through our growing network we have access to virtually every device
and platform, almost everywhere

▪ we keep up to date with the latest developments in technology

Copyright Usability247© all rights reserved

4
our most popular services in brief
feature

247: expert

expert review:

247: lab

247: online

100 point heuristics review

localisation: is it usable in other countries?
task testing:

usability review of key user tasks

International:

*

testing in multiple countries

comparison: on multiple platforms, over time
benchmark: your site/app against our database

**

customer research: quantitative research
*un-moderated
**coming in 2014
Copyright Usability247© all rights reserved

5
our other services
▪ 247: research: bespoke user research designed to meet innovative
requirements
▪ 247:groups: moderated user / focus groups conducted in facilities that are
close to you, not us.
▪ 247:access: accessibility audits to level A, AA and AAA standards with a
choice of deliverables
▪ 247: persona: development of 2 to 3 core personas using a combination of
research methods and existing information

Copyright Usability247© all rights reserved

6
our clients
Our clients include the following brands:

Copyright Usability247© all rights reserved

7
our leadership team

Paul Blunden
CEO

Copyright Usability247© all rights reserved

Al Wright
Strategy Advisor

Ian Pardoe
Usability Advisor

Jane Kennedy
Research Advisor

8
why we are different
▪ service when you need it – today, tomorrow, overnight, over the weekend

▪ totally independent – we will never, ever, ever do design
▪ multi-platform – every smartphone, tablet, website
▪ repeatable quality – methodologies built to be consistently delivered and
based on best practice

▪ international – wherever your customers are
▪ benchmark – compare between platforms or with everyone*
*everyone in the usability247 database
from 2014
Copyright Usability247© all rights reserved

9
for more information get in touch:

paul blunden
mobile: +44 (0)7855 823630
telephone: 0800 0246 247
email: paul@usability247.com
or visit our website at www.usability247.com
Copyright Usability247© all rights reserved

10

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Usability247 business introduction 2014

  • 1. our business Introduction to usability247 - 2014
  • 2. we’re changing the world… …one interface at a time so that everything is usable, everywhere, for everyone, all the time it would be better for consumers and better for businesses Copyright Usability247© all rights reserved 2
  • 3. so why the problem? ▪ time – there is no time to fit in usability testing ▪ quality –too much reliance on junior practitioners ▪ cost – it’s too expensive, particularly for mobile ▪ complexity – there’s too many devices, platforms, countries, possibilities ▪ compromise – too many agencies and brands mark their own homework and usability suffers Copyright Usability247© all rights reserved 3
  • 4. how we are addressing the challenge ▪ our international network of full and part time Accredited Practitioners means we can deliver services 24 hours a day, 7 days a week ▪ our detailed and rigorous methodologies based on best practice ensure quality, mitigate against practitioner variances and are highly repeatable ▪ we have a small number of services, all with options; you only pay for what you need ▪ through our growing network we have access to virtually every device and platform, almost everywhere ▪ we keep up to date with the latest developments in technology Copyright Usability247© all rights reserved 4
  • 5. our most popular services in brief feature 247: expert expert review: 247: lab 247: online 100 point heuristics review localisation: is it usable in other countries? task testing: usability review of key user tasks International: * testing in multiple countries comparison: on multiple platforms, over time benchmark: your site/app against our database ** customer research: quantitative research *un-moderated **coming in 2014 Copyright Usability247© all rights reserved 5
  • 6. our other services ▪ 247: research: bespoke user research designed to meet innovative requirements ▪ 247:groups: moderated user / focus groups conducted in facilities that are close to you, not us. ▪ 247:access: accessibility audits to level A, AA and AAA standards with a choice of deliverables ▪ 247: persona: development of 2 to 3 core personas using a combination of research methods and existing information Copyright Usability247© all rights reserved 6
  • 7. our clients Our clients include the following brands: Copyright Usability247© all rights reserved 7
  • 8. our leadership team Paul Blunden CEO Copyright Usability247© all rights reserved Al Wright Strategy Advisor Ian Pardoe Usability Advisor Jane Kennedy Research Advisor 8
  • 9. why we are different ▪ service when you need it – today, tomorrow, overnight, over the weekend ▪ totally independent – we will never, ever, ever do design ▪ multi-platform – every smartphone, tablet, website ▪ repeatable quality – methodologies built to be consistently delivered and based on best practice ▪ international – wherever your customers are ▪ benchmark – compare between platforms or with everyone* *everyone in the usability247 database from 2014 Copyright Usability247© all rights reserved 9
  • 10. for more information get in touch: paul blunden mobile: +44 (0)7855 823630 telephone: 0800 0246 247 email: paul@usability247.com or visit our website at www.usability247.com Copyright Usability247© all rights reserved 10