Panelists 
1 
Wanda Meloni 
CEO, M2 Publishing 
@wandameloni 
wanda@m2researhc.com 
Sandro Alberti 
Chair- ACM SIGGRAPH 
salberti@fen-om.com 
@sandroalberti 
Scott Tilton 
CEO, Hookit 
scott@hookit.com 
@Hookitcom 
Joann Hoffman 
CEO, Game On Data 
joann@gameondata.com
Gameful Design 
What is it and what does it mean? 
Wanda Meloni 
M2 Research 
G:LIST 
San Diego, Oct 15, 2014
Gameful Design 
Games now reach more people regardless of age, demographics or geography
4 
GGaammeefuful lD Deessigignn
5 
GGaammeefuful lD Deessigignn
6 
1990’s - 2000’s 
• Tools very expensive or custom built 
• Specialized high-end systems 
• Cost Millions of dollars to build 
Nicole Stenger, 1992 
Today 
• Unity and Unreal have democratized 
tools 
• 8% of developers doing VR games 
• Cloud-gaming , Games for Change, 
Serious Games 
Paul Bettner: Playful Corp. – Lucky’s Tale 
State of Game Development 
Source: M2 Research
7 
State of Game Development 
Film 
• 1919- United Artists 
• 1981 – Sundance Film 
Festival 
• 2010 – 42% of US box office 
revenue comes from Indie 
titles 
• Crowdfunding 
Music 
• 1950s – Start of indie music 
• 1970s – National Association 
of Independent Record 
Distributors 
• 2013 – 510% increase in indie 
musicians making their living 
• Apple – over 16 billion songs 
sold through iTunes 
Games 
• 1995 – first Amiga games 
• 2004 – Unity founded 
• 2005 - IndieCade 
• 2008 – Microsoft launches Xbox 
Live Indie Games 
• 2009 – Minecraft launches 
• 2014 – Minecraft sold 54 
million units and reaches 100 
million registered users 
• Crowdfunding 
Source: M2 Research
Developer Focus and Game Genre 
8 
State of Game Development 
51% 
42% 
31% 
29% 
26% 
25% 
23% 22% 
20% 
16% 
13% 12% 12% 
9% 8% 8% 7% 7% 7% 7% 
6% 5% 5% 4% 4% 3% 
Source: M2 Research
9 
GGaammeefuful lD Deessigignn
10 
Gameful Design 
22% 
33% 
44% 
Source: M2 Research
11 
GGaammeeffuull DDeessiiggnn
Panelists 
12 
Wanda Meloni 
CEO, M2 Publishing 
@wandameloni 
wanda@m2researhc.com 
Sandro Alberti 
Chair- ACM SIGGRAPH 
salberti@fen-om.com 
@sandroalberti 
Scott Tilton 
CEO, Hookit 
scott@hookit.com 
@Hookitcom 
Joann Hoffman 
CEO, Game On Data 
joann@gameondata.com

Gameful Design

  • 1.
    Panelists 1 WandaMeloni CEO, M2 Publishing @wandameloni wanda@m2researhc.com Sandro Alberti Chair- ACM SIGGRAPH salberti@fen-om.com @sandroalberti Scott Tilton CEO, Hookit scott@hookit.com @Hookitcom Joann Hoffman CEO, Game On Data joann@gameondata.com
  • 2.
    Gameful Design Whatis it and what does it mean? Wanda Meloni M2 Research G:LIST San Diego, Oct 15, 2014
  • 3.
    Gameful Design Gamesnow reach more people regardless of age, demographics or geography
  • 4.
    4 GGaammeefuful lDDeessigignn
  • 5.
    5 GGaammeefuful lDDeessigignn
  • 6.
    6 1990’s -2000’s • Tools very expensive or custom built • Specialized high-end systems • Cost Millions of dollars to build Nicole Stenger, 1992 Today • Unity and Unreal have democratized tools • 8% of developers doing VR games • Cloud-gaming , Games for Change, Serious Games Paul Bettner: Playful Corp. – Lucky’s Tale State of Game Development Source: M2 Research
  • 7.
    7 State ofGame Development Film • 1919- United Artists • 1981 – Sundance Film Festival • 2010 – 42% of US box office revenue comes from Indie titles • Crowdfunding Music • 1950s – Start of indie music • 1970s – National Association of Independent Record Distributors • 2013 – 510% increase in indie musicians making their living • Apple – over 16 billion songs sold through iTunes Games • 1995 – first Amiga games • 2004 – Unity founded • 2005 - IndieCade • 2008 – Microsoft launches Xbox Live Indie Games • 2009 – Minecraft launches • 2014 – Minecraft sold 54 million units and reaches 100 million registered users • Crowdfunding Source: M2 Research
  • 8.
    Developer Focus andGame Genre 8 State of Game Development 51% 42% 31% 29% 26% 25% 23% 22% 20% 16% 13% 12% 12% 9% 8% 8% 7% 7% 7% 7% 6% 5% 5% 4% 4% 3% Source: M2 Research
  • 9.
    9 GGaammeefuful lDDeessigignn
  • 10.
    10 Gameful Design 22% 33% 44% Source: M2 Research
  • 11.
  • 12.
    Panelists 12 WandaMeloni CEO, M2 Publishing @wandameloni wanda@m2researhc.com Sandro Alberti Chair- ACM SIGGRAPH salberti@fen-om.com @sandroalberti Scott Tilton CEO, Hookit scott@hookit.com @Hookitcom Joann Hoffman CEO, Game On Data joann@gameondata.com