Marketing and Creativity-2 marketingPlanNOW

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Marketing and Creativity - introducing vocabulary of 'Creativity and Innovation' and theory demonstrating the importance of creativity as an integral part of marketing.

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Marketing and Creativity-2 marketingPlanNOW

  1. 1. Creativity & Mkng Creativity – Vocab & Theory Presentation 2 out of 7 Danny Abramovich Marketing Plan Specialist www.marketingPlanNOW.com 1 www.marketingPlanNOW.com Creativity & Marketing
  2. 2. Creativity & Mkng What do the letters in black represent? A strong correlation between (the words): Creativity & Marketing 2 www.marketingPlanNOW.com Creativity & Marketing
  3. 3. Presentation Structure 1. Welcome to Creativity test ü ◄ 2. Creativity - Vocab & theory 3. Human Brain, introduction 4. Proving Mind limitations 2 presentations 5. Overcoming Mind limitations 2 presentations 3 www.marketingPlanNOW.com Creativity & Marketing
  4. 4. 2. Creativity, the vocabulary Ÿ Cognition Mental activity associated with understanding, processing and communicating information. Ÿ Inteligence The power to learn, understand and know (Oxford Student’s Dictionary). 4 www.marketingPlanNOW.com Creativity & Marketing
  5. 5. 2. Creativity, the vocabulary Ÿ Metacognition Ability to manage mental activity using stimulation methods. Ÿ IQ - Intelligence Quotient Indicator of the “amount” of intelligence of an individual. 5 www.marketingPlanNOW.com Creativity & Marketing
  6. 6. 2. Creative Thinking Model Extracognitive manifestations Metacognitive manifestations Intellectual manifestations Cognitive basis Developmental foundation 6 www.marketingPlanNOW.com Creativity & Marketing
  7. 7. 2. Creative Idiot Savant An idiot savant is a person with autism that has extraordinary skills, usually involving memory: Ÿ art skills Ÿ musical skills Derek Paravicini Ÿ arithmetic Ÿ calendar arithmetic Ÿ spatial skills Ÿ mechanical ability Dr. J. Langdon Down, 1887 7 www.marketingPlanNOW.com Creativity & Marketing (better known for having named Down's Syndrome)
  8. 8. 2. Creativity, the vocabulary Ÿ Innovation vs. Invention. Ÿ Innovation: the process of creating new ideas and putting them into practice. Ÿ Innovation: invention + application Ÿ Invention Ø Innovation Ø Diffusion 8 www.marketingPlanNOW.com Creativity & Marketing
  9. 9. 2. ©®eativity, the vo ©abula®y Ÿ Intellectual Property Rights: patents, trademarks, designs and copyright. © ® TM SM Ÿ World Intellectual Property Organisation (WIPO). 9 Copyleft has no legal meaning! www.marketingPlanNOW.com Creativity & Marketing
  10. 10. 2. Marketing theory & Creativity 2.1. Marketing is… The right product, at the right price, to the right customer, at the right time, at the right place, with the right communication for the right profit. 10 www.marketingPlanNOW.com Creativity & Marketing
  11. 11. 2. Marketing theory & Creativity 2.1. Marketing is… innovative innovative The right product, at the right innovative price, to the right customer, at the innovative innovative right time, at the right place, with innovative the right communication for the innovative right profit. 11 www.marketingPlanNOW.com Creativity & Marketing
  12. 12. 2. Marketing theory & Creativity 2.2. Product Life Cycle (Butler, 1980) sales sales 1 Intro & 3 4 profits 2 Growth profits 3 Stagnation 2 4 Decline 1 0 ¹ 12 www.marketingPlanNOW.com Creativity & Marketing
  13. 13. 2. Marketing theory & Creativity 2.2. Product Life Cycle (Butler, 1980) sales 3 1 Intro sales ñ 2 Growth 3 Stagnation 2 1 4 Re-intro 1 0 » 13 www.marketingPlanNOW.com Creativity & Marketing
  14. 14. 2. Marketing theory & Creativity 2.2. Product Life Cycle innovation 1 1 Intro sales 3 innovation 2 Growth 3 Stagnation 2 4 Re-intro 1 0 ½ 14 www.marketingPlanNOW.com Creativity & Marketing
  15. 15. 2. Marketing theory & Creativity 2.2. Product Life Cycle sales » 1886 1937 ¿ 2004 15 www.marketingPlanNOW.com Creativity & Marketing
  16. 16. 2. Marketing theory & Creativity 2.3. Diffusion of Innovations (Rogers, 1983) Early Late Majority Majority % of 40% 40% Laggards targeted Early 10% market Adopters 6% Innovators 4% · ¹ » ½ ¿ 16 www.marketingPlanNOW.com Creativity & Marketing
  17. 17. 2. Marketing theory & Creativity innovation 2.4. Ansoff Model 17 www.marketingPlanNOW.com Creativity & Marketing
  18. 18. Presentation Structure 1. Welcome to Creativity test ü 2. Creativity - Vocab & theory ü 3. Human Brain, introduction 4. Proving Mind limitations 2 presentations 5. Overcoming Mind limitations 2 presentations 18 www.marketingPlanNOW.com Creativity & Marketing
  19. 19. End of chapter Creativity & Mkng Creativity – Vocab & Theory Presentation 2 out of 7 is over! Last slide Danny Abramovich Marketing Plan Specialist 19 www.marketingPlanNOW.com Creativity & Marketing
  20. 20. 3 Chapter Marketing & Cre8iVT

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