Breadfuit Samples_A

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Here is a small sampling of Presentation Design samples by Breadfruit Productions.

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Breadfuit Samples_A

  1. 1. StarbucksA Holiday (Christmas) for the Senses
  2. 2. Our Goals• To engage consumers, partners and other stakeholders in a more meaningful way through multiple communication channels• To drive traffic into stores for that special drink, familiar faces and the Starbucks holiday experience that is now woven into the season’s culture• To create a holiday experience that sparks a child-like joy 2
  3. 3. Our Assets 25th Anniversary of Christmas (holiday) blendRed Cup Launch Day :November 17th www.mystarbucksidea.comGlobal presencewith consumers Over xxxx partners globallyIn-store activation Hands-on network(RED) Partnership Online/social media presenceRobust influencer list(national and local) Potential CPG tie-in in specific global markets 3
  4. 4. Five Weeks of WishesWish /wɪʃ/1.to want; desire; long for2.to desire (a person or thing) to be3.to entertain wishes, favorably or otherwiseSynonyms:1.CRAVE, DESIRE, WANT 4
  5. 5. My Holiday. My Wish. My Starbucks.The holidays evokes the belief that anything is possible, all oneneeds is a wish. This year, Starbucks will bring those wishes tolife by putting the holiday season into the hands of ourcustomers. In a move never done prior, we will ask our patronsto engage at a level never seen before.Not only will we chat with them about their favorite holidaybeverage, we will ask how they want to interact with us andshare how they see Starbucks in their community. As thestories unfold, Starbucks will grant these wishes, spanningfrom simple luxuries like a hot cup of coffee to growing to aglobal movement of asking for and granting wishes. 5
  6. 6. Consumers Are In the Driver’s Seat MSI.Com Traditional Social media advertising (Facebook, Twitter) Ngo’s Partners Consumers Mulit-culutral media Influencers National and In-store local media experience Crowd Sourcing 6
  7. 7. A Starbucks Experience that EngagesAll the SensesTaste Smell Touch Sight Sound 8
  8. 8. On Everyone’s Christmas Wish ListWhat do consumers want to see in their stockings from Starbucksthis holiday?• Leverage crowdsourcing technology and launch a contest to design the best holiday-themed gift card and offer cards globally from each country selected• Donate a percentage of the winning specially- designed gift card filled to a specific local, national or global charity Themes: My Starbucks wish My favorite place My holiday memory My favorite things 9
  9. 9. Recommendations:Nutro’s Path toReputation RecoveryJune 15, 2009
  10. 10. Through Personal Action, Trust Hits the Bottom Line Personal actions taken with trusted and distrusted companies – + 77% 91% Refused to buy their products/services Chose to buy their products/services 72% 76% Criticized them to a friend or colleague Recommended them to a friend or colleague 55% Paid a premium for their products/services 34% 42%Shared negative company opinions/experiences online Shared positive company opinions/experiences online 17% 26% Sold shares Bought shares 11
  11. 11. Why Does Reputation Matter? Creates Builds a bank demand and Softens of goodwill premium for barriers to for turbulent products and market entry times services Nurtures and Helps attract Enhances grows and retain brand equity stakeholder talent trust Eases Leadership Builds critical governmenta changes relationship l and NGO capital interference12
  12. 12. Nutro’s Guiding Principles for Reputation Recovery Take a long term view: recovery requires endurance Communicate consistently and transparently Build a steady drumbeat of good news Take control of the online conversation Make your associates your reputation champions Measure, measure, measure13
  13. 13. Where Is Nutro Today?Nutro has faced myriad challenges that have harmed brand perception among retailers,consumers and associates Supply Acquisition Product shortages/ concerns recalls empty shelves Consumer Price Leadership affairs.com increases changes14
  14. 14. The SuccessfulTriangle Model Consumers Demo force Product story Sales force
  15. 15. SHARED VALUESHARED VALUE INTERDEPENDENCE VALUES PROFIT + PURPOSE P RO F I TA BI L I TY & P RO D UCTI V I TY ENGAGING OUR PEOPLE
  16. 16. Green Hills SoftwareDetailed Communications PlanThe Rise of a New Security Paradigm
  17. 17. Team 19
  18. 18. Edelman Team Randy Pitzer EVP/GM Technology & Bob Angus President A&R Edelman Business Marketing Silicon Valley Chicago Ethan Rasiel VP Technology New York Scott Goldberg VP Technology & Business Jerry Griffin TBD VP Corporate & Public Affairs San Mateo Marketing New York Chicago Alyson Moses Lauren Berg Account Supervisor Senior Account Executive Chicago Chicago Jerilan Greene Casey Penney Sarah Reaves Cheryl Cook EVP Employee Change & US Digital Design Media Relations Employee Engagement New York Chicago Chicago Chicago 20
  19. 19. Budget 21
  20. 20. Budget Phase 1 – First 30-45 Days Phase 3 – 60 Days and Beyond Master Narrative & messaging $15,000 Media Relations $15,000/monthly PR & marketing collateral design & production $20-30,000 Thought Leadership (media )* $5,000/monthly INTEGRITY Website design & production $30-50,000 Brand Building (media & blogger engagement)* $5,000/monthly Public relations & analylst relations; tours $25,000 Business Development* $5,000/monthly Sub-Total $90-120,000/one-time Sub-total $30,000/monthly Phase 2 – 30-60 Days Other Considerations Marketing integration/support $5,000 International engagement per market* $15,000/month starting with Phase 2 Launch events (2, including web support) $25,000 Measurement & reporting $TBD Evening network events (2) $10,000 Recalibration of story $5,000/on time charge Media relations $20,000 Broadcast media blow out $20,000 Sub-total $80,000/one-time*Special projects such as salons, global entertainment and conference sponsorships, “Hollywood Hills”, branded online video c hannel, business development newsletter, etc. to be priced separately as projects.(Also, expenses charged separately such as travel, meeting costs, etc.; print run of collateral TBD and is separate.) 22
  21. 21. Edelman In Brief 23
  22. 22. Recognized for Excellence Largest 2007 A-List Agency Agency Large Agency PR Agency for New Place to Work Independent of the Year of the Year Product Launches Holmes Report PR Week & PR Agency Agency Executive of the PR Week Holmes Report Year Ad Age Richard Edelman – Agency Executive of the Year 24
  23. 23. Abu Dhabi: The right chemistry for your business mixPresentation SubTitleDate x x 1 xx xx CO xxxxxxxxxxx xxxxxxxxxxx Connection x x 2 3 x 10 xx xx EV DI xx C xxxxxxxxxxx xxxxxxxxxxx Environment Distribution xxxxxxxxxxx Comfort x x 9 6 x 12 8 x x xx xx T Q xx S D xx xx xxxxxxxxxxx xxxxxxxxxxx Trust Quality xxxxxxxxxxx Safety Diversity xxxxxxxxxxx xxxxxxxxxxx x x 5 4 x 11 7 x x xx xx EX SU xx MT GL xx xx xxxxxxxxxxx xxxxxxxxxxx Expansion Success xxxxxxxxxxx Management Globalization xxxxxxxxxxx xxxxxxxxxxx
  24. 24. Section TitleSubTitle x x 1 xx xx CO xxxxxxxxxxx xxxxxxxxxxx Connection x x 2 3 x 10 xx xx EV DI xx C xxxxxxxxxxx xxxxxxxxxxx Environment Distribution xxxxxxxxxxx Comfort x x 9 6 x 12 8 x x xx xx T Q xx S D xx xx xxxxxxxxxxx xxxxxxxxxxx Trust Quality xxxxxxxxxxx Safety Diversity xxxxxxxxxxx xxxxxxxxxxx x x 5 4 x 11 7 x x xx xx EX SU xx MT GL xx xx xxxxxxxxxxx xxxxxxxxxxx Expansion Success xxxxxxxxxxx Management Globalization xxxxxxxxxxx xxxxxxxxxxx
  25. 25. Section TitleSubTitle x x 1 xx xx CO xxxxxxxxxxx xxxxxxxxxxx Connection x x 2 3 x 10 xx xx EV DI xx C xxxxxxxxxxx xxxxxxxxxxx Environment Distribution xxxxxxxxxxx Comfort x x 9 6 x 12 8 x x xx xx T Q xx S D xx xx xxxxxxxxxxx xxxxxxxxxxx Trust Quality xxxxxxxxxxx Safety Diversity xxxxxxxxxxx xxxxxxxxxxx x x 5 4 x 11 7 x x xx xx EX SU xx MT GL xx xx xxxxxxxxxxx xxxxxxxxxxx Expansion Success xxxxxxxxxxx Management Globalization xxxxxxxxxxx xxxxxxxxxxx
  26. 26. Section TitleSubTitle x x 1 xx xx CO xxxxxxxxxxx xxxxxxxxxxx Connection x x 2 3 x 10 xx xx EV DI xx C xxxxxxxxxxx xxxxxxxxxxx Environment Distribution xxxxxxxxxxx Comfort x x 9 6 x 12 8 x x xx xx T Q xx S D xx xx xxxxxxxxxxx xxxxxxxxxxx Trust Quality xxxxxxxxxxx Safety Diversity xxxxxxxxxxx xxxxxxxxxxx x x 5 4 x 11 7 x x xx xx EX SU xx MT GL xx xx xxxxxxxxxxx xxxxxxxxxxx Expansion Success xxxxxxxxxxx Management Globalization xxxxxxxxxxx xxxxxxxxxxx
  27. 27. Section TitleSubTitle x x 1 xx xx CO xxxxxxxxxxx xxxxxxxxxxx Connection x x 2 3 x 10 xx xx EV DI xx C xxxxxxxxxxx xxxxxxxxxxx Environment Distribution xxxxxxxxxxx Comfort x x 9 6 x 12 8 x x xx xx T Q xx S D xx xx xxxxxxxxxxx xxxxxxxxxxx Trust Quality xxxxxxxxxxx Safety Diversity xxxxxxxxxxx xxxxxxxxxxx x x 5 4 x 11 7 x x xx xx EX SU xx MT GL xx xx xxxxxxxxxxx xxxxxxxxxxx Expansion Success xxxxxxxxxxx Management Globalization xxxxxxxxxxx xxxxxxxxxxx
  28. 28. Section TitleSubTitle x x 1 xx xx CO xxxxxxxxxxx xxxxxxxxxxx Connection x x 2 3 x 10 xx xx EV DI xx C xxxxxxxxxxx xxxxxxxxxxx Environment Distribution xxxxxxxxxxx Comfort x x 9 6 x 12 8 x x xx xx T Q xx S D xx xx xxxxxxxxxxx xxxxxxxxxxx Trust Quality xxxxxxxxxxx Safety Diversity xxxxxxxxxxx xxxxxxxxxxx x x 5 4 x 11 7 x x xx xx EX SU xx MT GL xx xx xxxxxxxxxxx xxxxxxxxxxx Expansion Success xxxxxxxxxxx Management Globalization xxxxxxxxxxx xxxxxxxxxxx
  29. 29. Section TitleSubTitle x x 1 xx xx CO xxxxxxxxxxx xxxxxxxxxxx Connection x x 2 3 x 10 xx xx EV DI xx C xxxxxxxxxxx xxxxxxxxxxx Environment Distribution xxxxxxxxxxx Comfort x x 9 6 x 12 8 x x xx xx T Q xx S D xx xx xxxxxxxxxxx xxxxxxxxxxx Trust Quality xxxxxxxxxxx Safety Diversity xxxxxxxxxxx xxxxxxxxxxx x x 5 4 x 11 7 x x xx xx EX SU xx MT GL xx xx xxxxxxxxxxx xxxxxxxxxxx Expansion Success xxxxxxxxxxx Management Globalization xxxxxxxxxxx xxxxxxxxxxx
  30. 30. The Right Chemistry Management Environment Globalization Synergy Safety Expansion Comfort Growth Distribution Profitability Increase Diversity Development Trust Bond for success Investment Quality Excellence Capacity Connection The correct elements + bonds for success = the right chemistry for your business mix32
  31. 31. Here’s toThe Goodlife™Pet VideoContestProgram Recap
  32. 32. Title Text Title Text Title TextTitle Text Title Text• Bullet• Bullet — Bullet — Bullet • Bullet 34
  33. 33. Divider Slide TitleDivider Slide TitleDivider Slide Subtitle
  34. 34. Chart Showing Color Palette 100 90 80 70 East 60 West 50 North south 40 more 30 20 10 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 36
  35. 35. Divider Slide TitleDivider Slide TitleDivider Slide Subtitle
  36. 36. Color Pallet – comic sans for graphics ABCDEFG 38
  37. 37. Divider Slide TitleDivider Slide TitleDivider Slide Subtitle
  38. 38. Divider Slide TitleDivider Slide TitleDivider Slide Subtitle
  39. 39. Divider Slide TitleDivider Slide TitleDivider Slide Subtitle
  40. 40. Fresh Thinking onCorporateCommunicationsIntroducing Zeno Group’sCorporate Practice Capabilities1
  41. 41. Zeno at a Glance• Nimble, fast, independent• Five North American offices, 80+ people, one P&L – Chicago, New York, Los Angeles, Washington D.C., Toronto• Full-service communications offering – From internal audiences to all external stakeholder groups – Multiple channels: earned and paid media, social media engagement• Big agency thinking in a smaller environment• Highly involved senior staff• Invested in client partnerships• Drawing upon on strategic & intellectual rigor of our parent Daniel J. Edelman Inc. 2
  42. 42. Zeno at a Glance• Nimble, fast, independent• Five North American offices, 80+ people, one P&L – Chicago, New York, Los Angeles, Washington D.C., Toronto• Full-service communications offering – From internal audiences to all external stakeholder groups – Multiple channels: earned and paid media, social media engagement• Big agency thinking in a smaller environment• Highly involved senior staff• Invested in client partnerships• Drawing upon on strategic & intellectual rigor of our parent Daniel J. Edelman Inc. 3
  43. 43. The Zeno Group MissionHelping clients make the most of thenew realities of audience engagementand the evolving role of PR. 4
  44. 44. The Zeno Group MissionHelping clients make the most of thenew realities of audience engagementand the evolving role of PR. 5
  45. 45. Drivers of Corporate Reputation While product Offers high quality products or services 68% quality now is Has transparent and honest business practices 67% ranked highest as Is a company I can trust 66% a reputation Treats employees well 63% driver, otherCommunicates frequently/honestly on state of business 58% demonstrated Prices its brands fairly and competitively 52% “trusted business” Is a good corporate citizen 50% behaviors and Is an innovator of new products, services or ideas 45% engagementHas highly-regarded and widely admired top leadership 39% score high as well. Delivers consistent financial returns to investors 38% 6
  46. 46. Drivers of Corporate Reputation While product Offers high quality products or services 68% quality now is Has transparent and honest business practices 67% ranked highest as Is a company I can trust 66% a reputation Treats employees well 63% driver, otherCommunicates frequently/honestly on state of business 58% demonstrated Prices its brands fairly and competitively 52% “trusted business” Is a good corporate citizen 50% behaviors and Is an innovator of new products, services or ideas 45% engagementHas highly-regarded and widely admired top leadership 39% score high as well. Delivers consistent financial returns to investors 38% 7
  47. 47. Section BreakSection Break8
  48. 48. Fresh Thinking onCorporate CommunicationsIntroducing Zeno Group’s Corporate Practice Capabilities9
  49. 49. Zeno at a Glance• Nimble, fast, independent• Five North American offices, 80+ people, one P&L – Chicago, New York, Los Angeles, Washington D.C., Toronto• Full-service communications offering – From internal audiences to all external stakeholder groups – Multiple channels: earned and paid media, social media engagement• Big agency thinking in a smaller environment• Highly involved senior staff• Invested in client partnerships• Drawing upon on strategic & intellectual rigor of our parent Daniel J. Edelman Inc. 10
  50. 50. Zeno at a Glance• Nimble, fast, independent• Five North American offices, 80+ people, one P&L – Chicago, New York, Los Angeles, Washington D.C., Toronto• Full-service communications offering – From internal audiences to all external stakeholder groups – Multiple channels: earned and paid media, social media engagement• Big agency thinking in a smaller environment• Highly involved senior staff• Invested in client partnerships• Drawing upon on strategic & intellectual rigor of our parent Daniel J. Edelman Inc. 11
  51. 51. Zeno at a Glance• Nimble, fast, independent• Five North American offices, 80+ people, one P&L – Chicago, New York, Los Angeles, Washington D.C., Toronto• Full-service communications offering – From internal audiences to all external stakeholder groups – Multiple channels: earned and paid media, social media engagement• Big agency thinking in a smaller environment• Highly involved senior staff• Invested in client partnerships• Drawing upon on strategic & intellectual rigor of our parent Daniel J. Edelman Inc. 12
  52. 52. The Zeno Group Mission Helping clients make the most of the new realities of audience engagement and the evolving role of PR. 13
  53. 53. The Zeno Group Mission Helping clients make the most of the new realities of audience engagement and the evolving role of PR. 14
  54. 54. The Zeno Group Mission Helping clients make the most of the new realities of audience engagement and the evolving role of PR. 15
  55. 55. Drivers of Corporate Reputation While product quality now is ranked highest as Offers high quality products or services 68% a reputation Has transparent and honest business practices 67% driver, other Is a company I can trust 66% demonstrated Treats employees well 63% “trusted business”Communicates frequently/honestly on state of business 58% behaviors and Prices its brands fairly and competitively 52% engagement Is a good corporate citizen 50% score high as well. Is an innovator of new products, services or ideas 45%Has highly-regarded and widely admired top leadership 39% Delivers consistent financial returns to investors 38% 16
  56. 56. Drivers of Corporate Reputation While product quality now is ranked highest as Offers high quality products or services 68% a reputation Has transparent and honest business practices 67% driver, other Is a company I can trust 66% demonstrated Treats employees well 63% “trusted business”Communicates frequently/honestly on state of business 58% behaviors and Prices its brands fairly and competitively 52% engagement Is a good corporate citizen 50% score high as well. Is an innovator of new products, services or ideas 45%Has highly-regarded and widely admired top leadership 39% Delivers consistent financial returns to investors 38% 17
  57. 57. Drivers of Corporate Reputation While product quality now is ranked highest as Offers high quality products or services 68% a reputation Has transparent and honest business practices 67% driver, other Is a company I can trust 66% demonstrated Treats employees well 63% “trusted business”Communicates frequently/honestly on state of business 58% behaviors and Prices its brands fairly and competitively 52% engagement Is a good corporate citizen 50% score high as well. Is an innovator of new products, services or ideas 45%Has highly-regarded and widely admired top leadership 39% Delivers consistent financial returns to investors 38% 18
  58. 58. Section BreakSection Break19
  59. 59. Section BreakSection Break20
  60. 60. Section BreakSection Break21
  61. 61. A Comprehensive Approach toReputation EnhancementFebruary 7, 2012Strategic Intent
  62. 62. IntroductionStrategic Intent 2
  63. 63. Preface: The Role of Reputation StrategyCommunications StrategyA predetermined set of actions designed to:• Differentiate a company (brand) from competition• In positive and personally relevant ways• To key target (external) audiences Begins with a disciplined process to determine existing perceptions held by stakeholders who represent the source of current and future business.Investment Company• Current investors and future prospectsLeasing and Management Company• Current and future prospects• Current and future brokersStrategic Intent 3
  64. 64. Avila Creative, Inc.Strategic Intent 12
  65. 65. Brand Development and Deployment Phase 1 Phase 2 Phase 3 Phase 4 Discovery Brand values Brand Brand and analysis and positioning personality executionStrategic Intent 17
  66. 66. Orbit Media StudiosStrategic Intent 18
  67. 67. Orbit Media Studios Full Life Cycle ApproachWe begin by listening, making sure that we understand the challenges andopportunities. Perhaps more than anything else, Orbit is known for our structured fulllife-cycle web design process. Discover Design Develop Deploy Goals and strategy: Mood boards,web and HTML/CSS Launch, post launch SEO research, user interface design development, testing and CMS site map and and style guide programming, training wireframes integration and testing Evaluate and growStrategic Intent 20
  68. 68. Recommended ApproachStrategic Intent 28
  69. 69. Our ApproachWeb ImplementationOrbit is a community of creative and friendly professionals, an award-winning team ofmedia specialists. Our focus is in providing the best possible interactive marketingservices. Web design projects often include search engine optimization,content management, application development, ecommerce and analytics. Discover Design Develop Deploy With over 700 projects under its belt, Orbit Media Studios has designed sites for the Golub, Logan Ventures and many other companies.Strategic Intent 38
  70. 70. MONDAY, JANUARY 9TH, 2012Welcome 2012 Kick Off
  71. 71. THEME OF OUR 2011 PLANAspirational driven value creationFoundation for explosive growth beyond 2011Value driven definition of customer successCollaborative leadershipOperational excellence SAVO CONFIDENTIAL © 2011 2
  72. 72. 2011 GROWTH ACCOMPLISHMENTS $14M GROWTH 20% round of financing INCREASE 32% in bookings revenue GROWTH SAVO CONFIDENTIAL © 2011 4
  73. 73. DRAMATICALLY INCREASED OUR TALENT SAVO CONFIDENTIAL © 2011 5
  74. 74. INNOVATIONSAVO CONFIDENTIAL © 2011 8
  75. 75. NEW CUSTOMERS IN 2011 SAVO CONFIDENTIAL © 2011 9
  76. 76. SERVICE AWARDS SAVO CONFIDENTIAL © 2011
  77. 77. “UMATTER!”NOV–DEC MONTHLY WINNERS Aaron Amber Andrea Bill Cameron Chris Deanna Eric Lindstrom Aggarwal Lee Bryan Messier Morgan Spear Marcy Gib Jeff Jennifer Jessica Joel Kelly Kelsey Lauren Wallace Rinaldo Roderick Green Wallen Gaffney Scribner Amundson Leah Lisa Liz Mallory Seth Steve Vytenis Kaplan Reed Frankel Moran Goldstein Dalbke Silgalis SAVO CONFIDENTIAL © 2011 18
  78. 78. 2012 STRATEGIC THEMESMARK O’CONNELL
  79. 79. STRATEGIC THEMES2012 SAVO CONFIDENTIAL © 2011 37
  80. 80. STRATEGIC THEMES2012 SAVO CONFIDENTIAL © 2011 38
  81. 81. STRATEGIC THEMES2012 SAVO CONFIDENTIAL © 2011 39
  82. 82. SAVO2012 $41M total bookings $21M renewals $7M services $13M subscriptions SAVO CONFIDENTIAL © 2011 58
  83. 83. SAVO201590 Bookings ($ in millions)80 877060 655040 4130 2920 2410 16 18 9 130 2006 2007 2008 2009 2010 2011 2012 2013 2014 SAVO CONFIDENTIAL © 2011 59
  84. 84. SAVO2012 Breakthrough innovation SAVO CONFIDENTIAL © 2011 60
  85. 85. SAVO2012 Inspired customers Breakthrough innovation SAVO CONFIDENTIAL © 2011 61
  86. 86. SAVO2012 Accelerated growth Inspired customers Breakthrough innovation SAVO CONFIDENTIAL © 2011 62
  87. 87. SAVO2012 Intensified momentum Accelerated growth Inspired customers Breakthrough innovation SAVO CONFIDENTIAL © 2011 63
  88. 88. SAVO2012 Intensified momentum Passionate employees Accelerated growth Inspired customers Breakthrough innovation SAVO CONFIDENTIAL © 2011 64
  89. 89. SAVO2012 Passionate employees Intensified momentum Accelerated growth Inspired customers Breakthrough innovation SAVO CONFIDENTIAL © 2011 65
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  94. 94. Slide Headline• Lorem ipsum dolor sit amet, consectetur adipiscing elit.• Etiam tincidunt magna sit amet mauris placerat accumsan. – Donec a magna nisl, eget elementum erat. – Fusce tincidunt turpis id ligula commodo commodo. • Maecenas ut sem non neque ullamcorper accumsan ut vel ligula. • Proin fermentum sodales sem, et volutpat risus venenatis tincidunt. – In dapibus ultricies leo, sit amet eleifend urna consectetur eget. – Curabitur ut magna vitae nunc interdum lacinia ac id orci. • In dapibus ultricies leo, sit amet eleifend urna consectetur eget. • Curabitur ut magna vitae nunc interdum lacinia ac id orci.7

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