Jason Foster presented on how consumer product goods are currently designed for disposability rather than reuse, with 99% of packaging ending up in landfills. His company, Replenish, has developed a platform to design products for reuse through refillable and recyclable containers, which can reduce packaging by 90% while saving consumers and companies money. By focusing on reuse rather than single-use disposal, brands can build stronger consumer loyalty and help shift to a more sustainable model.

1. Upstart Disruptors Reshaping the Future
¡ Jason Foster, Founder and Chief Reuser, Replenish
Sustainable Brands
London Conference

2. The Message Is The Bottle
Build Your Brand Values into What Consumer Touch Everyday
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3. WARNING
This presentation is full of hope,
simple ideas and common sense and
therefore controversial.
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4. The Birth of Modern CPG
Focused on Material, Not Utility
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5. 99%
DESIGNED FOR THE TRASH
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6. We are stuck in a
disposable world
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7. What if we could...
— Develop a more loyal relationship with consumers
by saving them money while delivering a higher
quality product?
— Reduce bulk and weight in the entire supply chain
that lowers costs and increases revenue?
— Drive a 90% packaging reduction in plastic, oil and
CO2?
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8. We can.
It s all about
water and waste.
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9. Many of The Largest Consumable
Categories are Highly Inefficient
— Shipping water in trucks, rail and boats = wasted money for
manufacturers, retailers and consumers
— Sample categories include:
— Automotive
— Baby
— Beverage (non carbonated)
— Cleaning
— Lawn & Garden
— Personal Care
— Pet Care
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10. Shelves Full of Water and Plastic
Household Cleaning Oral Care Beverages (Non-Carbonated)
Automotive Personal Care Lawn & Garden
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11. Containers
Sold In
North America
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12. Where We
Waste
486 Billion
Pounds
2010 US Municipal
Solid Waste
(before recycling)
Big Opportunity!
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13. Just Fixing The Back End Is
Not the Answer
2010 EPA Municipal Recycling Rates
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14. Make this
EASY
INTEGRATED
COOL
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15. Design for the
EXPERIENCE
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16. The Replenish Platform
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17. Innovation for
the next
generation of
consumer
products
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18. Innovation for
the next
generation of
consumer
products
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19. Reuse Builds Loyalty
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21. Future Generations will ask
“You threw that away?”
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24. BECOME A
REUSER
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25. For More Information,
Contact:
Jason Foster
415-305-5393
jason@myreplenish.com
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