Upstart Disruptors Reshaping the Future - Danae Ringleman

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The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.

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Upstart Disruptors Reshaping the Future - Danae Ringleman

  1. 1. Upstart Disruptors Reshaping the Future¡  Danae Ringelmann, Co-Founder, Indiegogo Sustainable Brands London Conference
  2. 2. “Harnessing the Crowd”Danae RingelmannCo-founder, Indiegogo@gogodanae
  3. 3. Crowdfunding is not new…
  4. 4. Crowdfunding is not new… Over $100,000 raised Average contribution: $0.89
  5. 5. Crowdfunding is…Pooling of funds from the people who are passionate about an idea One dollar at a timeOften in return for a… “Perk” or Token of thanks
  6. 6. Who… Non-profit Maker DancerInventor Religious org Designer Game Developer Entrepreneur Food lover Musician ArtistSmall Business Community Activist Writer Photographer
  7. 7. What is new… Rise of social Crowdfunding = networking efficient Adoption of + online payments accessible + 24/7/365 fun
  8. 8. How It Works Goal1.  Create a campaign Pitch Perks
  9. 9. How It Works Update1.  Create a campaign2.  Engage community Share
  10. 10. How It Works Raise $1.  Create a campaign2.  Engage community3.  Raise money
  11. 11. How It Works1.  Create a campaign2.  Engage community Perks3.  Raise money4.  Fulfill perks
  12. 12. Who…individuals Causes $48,806 509 Activist: “Pastor Marion” raised funders Artists $18,670 141 Causes Film: “Salam Dunk” raised funders$48,806 raised 509 Entrepreneurs $158,685 302 funders Inventor: Jean-Marque raised funders
  13. 13. … and organizations Non-Profits $758,000 Foundations Governments $1,370,461 Brands $358,063 Banks, VCs 200,000 Euros
  14. 14. What is Disruptive…. Non-Profits Outsourcing Foundations Governments Matching Brands Cause Marktng Banks, VCs Incubation
  15. 15. A little inspiration…
  16. 16. www.indiegogo.comDanae RingelmannCo-founder, Indiegogo@gogodanae
  17. 17. Benefits of crowdfunding $$$ Marketing Just one Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market
  18. 18. Benefits of crowdfunding Marketing Market validation
  19. 19. Benefits of crowdfunding Marketing Market validation Spark social conversations
  20. 20. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback
  21. 21. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing
  22. 22. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement
  23. 23. Benefits of crowdfundingIndiegogo Dashboard Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Jan drove 1300 views which resulted in $3,300
  24. 24. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market
  25. 25. Anyone, Anything, AnywhereEmmy s Organics $13,412 63 Makepeace Brothers $5,810 114 Design Junction $2,976 26FOOD RAISED FUNDERS MUSIC RAISED FUNDERS SMALL BUSINESS RAISED FUNDERSImpossibly Funky $4,062 80 New Left Media $21,837 363 Walking Audio Tour $7,281 69MAGAZINE RAISED FUNDERS WEB SERIES RAISED FUNDERS COMMUNITY RAISED FUNDERS

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