There are four main groups that can influence tourism: governments, media, international organizations, and travel writers. Governments have power over visitors by controlling entry/exit policies and developing tourism infrastructure. Media coverage of a location can encourage or discourage visitors by reporting positively or negatively on conditions. International bodies like the WHO provide advisories that impact travel. And travel writers influence readers through first-hand accounts and recommendations in publications and online.

1. Groups of people
affecting tourism

2. • There are 4 groups of people that affects tourism
– Government
– Media
– International Oragnisation
– Travel Writers

3. Government
• The government has the power to influence the number of tourist
that can come to the country and the time the tourist can stay in
the country

4. • The government also plans, funds
and builds tourism-related
facilities such as hotels and
airports.

5. • The government also plays a
crucial role to maintain the
security of that country

8. Media
• The media are channels where news and information are
communicated to the public, such as radio, newspaper, internet
etc.

9. • The media often report the
condition of a country. The report
can affect the decision of the
tourist to visit the country

10. • Positive reports can encourage tourist to visit that country;
negative reports can discourage tourist to come to that country
• Due to positive media reports, tourism is becoming popular in
Antarctica, Himalayas Mountains etc.

11. Example
• The media report ‘TripAdvisor voters say Italian beach is world
best.’ had encouraged tourist to visit Italy because of its beach

12. • The media report ‘Norway shooting leaves 77 dead’ has
discouraged tourist to visit Norway due to the shootings

13. International Oragnisations
• International organisations are
groups of people from different
country that work together for a
common purpose

14. • Reports made by the international
organisations about the conditions
of the country can encourage or
discourage tourist from visiting
the country

15. Example
• World Health Organisation is an international organisation that
report about the health advisories.
• From 2003 to 2013, World Health Organisation provided
information about the situation of H5N1. The information had
discouraged tourist from visiting the H5N1 infected countries

16. Travel Writers
• Travel writers are people who visits and write review about the
places they visited
• Travel Writers may write on guidebooks, travelogues, magazines,
internet etc.

17. • Travel writers may write about some information about the
destination, such as the type of accommodation, transport, food
etc. They may also write about the places recommended to visit

18. • The reviews written by Travel
Writers can influence the readers
to visit other places they originally
don’t intend to go.