The document discusses the power of media and its role in India. It covers various types of media like television, newspapers, radio and their history in India. It highlights the important role media played in India's independence movement by motivating people and criticizing the British government. Some newspapers actively participated in the freedom struggle. It also discusses the advantages and disadvantages of media and how it has impacted important events like sting operations and live coverage of terrorist attacks. The conclusion emphasizes that media should just be a medium of communication and not influence people's opinions to avoid negative consequences.

1. POWER OF MEDIA
& ITS ROLE IN
INDIA

2. CONTENTS
• Introduction
• Types of Media
• History Of Indian Media
• Role of Media in Independence
• Advantages and Disadvantages of Media
• Impact Of Media
• Conclusion

3. INTRODUCTION:
News media is defined as an
umbrella term for all the
sources and presentation of
news and information,
including: TV, radio,
newspapers, magazines, web
pages and blogs.

4. TYPES OF NEWS MEDIA
Audio Visual:
Television
Social media, e-newspaper
Print journalism:
Newspaper
News magazine
Audio:
Radio

5. FACTS TO BE REMEMBERED
• Total number of registered newspapers stood at 82,237of which 4,853
new newspapers were registered during 2010- 11. Some of the
newspapers are Jagran, Dainik-Bhaskar ,Hindustan, Amar Ujala etc.
• Number of news channels in country till March 2015 has increased 90+
Broadcasted in more than 20 languages. Some of them are IBN7 ,NDTV
India, India Tv.
• The latest round of the long-delayed opening up of private FM in India
— some 338 frequencies were offered of which about 237 were sold.
Some of them are All India Radio, Big FM, Radio Mirchi.

6. START OF INDIAN MEDIA
• It was in 1674 that the first printing apparatus
was established in Bombay followed by Madras
in 1772.
• India's first newspaper, Calcutta General
Advertise ,also known as the Hicky's Bengal
Gazette and was established in January 1780
• The first Hindi daily, Samachar Sudha
Varshan ,
began in 1854.

7. ROLE OF MEDIA IN INDEPENDENCE
• Right from the time of India's First War of Independence in
1857, Hindi/Urdu journals like Paygam –e- Azadi and
Samachar Sudha Varshan supported the struggle for freedom,
and exhorted people to throw out the British rulers.
MAIN OBJECTIVES:
• To motivate the passion of fight
• War against the Britishers
• Criticism on the government

8. NOTABLE ROLE
• In the struggle against the British, some newspapers played a
very notable role. This included the Hindi Patriot! Established in
1853, by the author and playwright, Grish Chandra Ghosh, it
became popular under the editorship of Harish Chandra
Mukherjee.
• In 1861, the paper published a play, "Neel Darpan" and
Launched a movement against the British, urging the people to
stop cultivating the Indigo crop for the white traders. This
resulted in the formation of a Neel Commission.

9. PRESS
English Press :
• In the beginning of 1857, prejudiced attitude of the English
press came on the surface. It demanded to curtail the
‘freedom’ of local press. When the War of Independence
started, English press claimed that it was the result of that
freedom which local press enjoyed.
• The English owned press displayed the worst type of
racialism and openly raised the cry a [a guillotine against the
freedom fighters and the vernacular press, particularly the
Urdu press and the Persian press.

10. MARATHI PRESS
• Mahadev Govind Rande, a leading leader of Maharashtra, used to
write in Gyan Prakash as well as in Indu Prakash. Both these
journals helped awaken the con science of the downtrodden
masses. Another Marathi weekly, Kesari was started by Tilak
from January 1, 1881
• Tilak's Kesari became one of the leading media to propagate the
message of freedom movement. It also made the anti-partition
movement of Bengal a national issue. In 1908, Tilak opposed the
Sedition ordinance

11. COLONIAL PRESS LAWS AGAINST NEWSPAPERS
• Governor-General of India Lord Canning enacted a
law, by which every newspaper and journal had to
obtain a license from the government. The
government had the authority to cancel any license.
Also, the government acquired the right of censorship
by this law.

12. ADVERTISING
There are basic guidelines in order to achieve free and fair
advertising practises:
• To ensure the truthfulness and honesty of
representations and claims made by advertisements
and to safe guard against misleading advertising.
• To ensure that advertisement are not offensive to
generally accepted standards of public decency.
• To safeguard against indiscriminate use of advertising for
promotion of products which are regarded as hazardous to
society or to individuals to a degree or of a type which is
unacceptable to society at large.

13. 1. It educates people. Through television and radio programs, people get to learn about health
matters, environmental conservation, and much more.
2. People get the latest news in a very short time. Distance is not a barrier. People get news daily
through the media and this keeps them updated on the happenings around the world.
3. People get to bring out their hidden talents. Through media showcase their talents such as
comedy, acting and singing.
4. Children’s knowledge increases. Children can learn from quiz programs, animal programs and
so on.
5. Radio is convenient as people do get short news and with a mobile phone one can access it.
6. Great in promoting mass consumer products. This can in turn increase sales of the product.
7. Serves as a good source of entertainment. People get entertained through music and television
programs.
8. Television allows electronic duplication of information. This reduces the production cost
making mass education possible.
ADVANTAGES OF MEDIA

14. DISADVANTAGES OF MEDIA
1. It leads to individualism. People spend too much time on the internet and watching television.
As a result to socialization with friends, family and neighbours is affected.
2. Some media contents are not suitable for children. Limiting children’s access to such content
can be difficult.
3. Newspaper is geographically selective.
4. Increase in advertisements in television and radio is making them less attractive.
5. Internet as a form of media opens up possibilities of imposters, fraud and hacking.
6. Media can be addictive, e.g. some television programs and internet. This can lead to decrease
in people’s productivity.
7. Health problems. Prolonged watching of television can lead to eyesight problems and radio
listening using earphones exposes one to possible hearing defects.
8. It glamorize drugs and alcohol. Some programs make the use of these things appear cool’.
.

15. STING OPERATIONS
IMPACT OF MEDIA

16. TEHELKA OPERATION WEST END
One of the most infamous sting
operations in the history of
government of India is the “operation
West End” carried out by Tehelka
magazine in 2001. The operation was
carried out to expose the deep rooted
corruption in India’s Defence ministry.
Many arms dealers and defense
ministry officials were caught on tape
accepting bribes. The expose led to
the resignation of Defence minister
George Fernandes from his post.

17. LIVE COVERAGE

18. ATTACKS OF 26/11

19. CONCLUSION
Media in today’s world is an essential mode of
communication but as the name ‘MEDIA’
suggests, it must just remain as a medium of
communication and awareness and not as a
mode of influencing the people’s mind and
opinions as it may have serious consequences
such as riots, political or economical unrest
and instability in a country.

21. QUESTIONS?