Dane Smith is exploring creating a personal brand as an entrepreneur and philosopher focused on faith. His goals are to start a business called G-Willed Power by 2025, open a church/school by 2029, and become President by 2040. He plans to build his brand through an online store and social media to provide spiritual guidance and help people convert to Christianity. Smith recognizes he needs to improve his technical and soft skills as well as develop a stronger online presence to be competitive with others in his industry.

1. PERSONAL BRAND EXPLORATION
Dane D. Smith Jr
Project & Portfolio I: Week 1
May 7, 2023

2. What makes me unique is my faith for Jesus
Christ. I feel that I separate myself from all these
hypocritical pastors as a philosopher. When
people go to church, they only get one verse of
the scripture and then the pastor babble about
worldly things. My values is to convert people
into Christians. My principle is to love everyone
as I love myself. In my professional history I
was in and out of jobs. I hate working for people
because I don’t feel they appreciate me as much
and their promotional opportunities aren’t there.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Entrepreneur
• Philosopher
• Sole proprietorship
BRAND ARCHETYPE -I’m the lover
that want to build relationship with
my following. I don’t want to be
called an idol that just walk off the
stage after performance, but I want
to engage in meaningful
conversation with following.
Entrepreneur as an entertainer

4. Investors
TARGET AUDIENCE
Katie Swindle
Outreach Plan:
• Build a business plan
• Apply through their website and email Jake
• After a month of my application I will inquire about my
application
Coast Funding advisor
Sam Parker
Outreach Plan:
• Build a business plan
• Apply through their website and email Jake
• After a month of my application I will inquire about my
application
Biz2credit advisor
Juan Outreach Plan:
• Build a business plan
• Apply through their website and email Jake
• After a month of my application I will inquire about my
application
Inventhelp advisor

5. GOALS
Short Term: 2025
• Start my business called G-Willed Power
‣I will perfect my craft by enrolling in
professional sessions while I am in school so
I’ll be ready to start my business when I
graduate.
Mid Term: 2029
• Have enough money to startup my own
Church/School
‣Hoping that G-Willed Power produce enough
money to save up to start a church/school.
Long Term: 2040
• Become the President of United States of America
‣By this time, I should have enough following
and enough money to run my own campaign to
win the election.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Word
SOFT
HARD
Novice / Adept / Expert
Excel Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Cloud Base Data Access
SOFT
HARD
Novice / Adept / Expert
Electronic Mail Software Novice / Adept / Expert
Coaching Novice / Adept / Expert
Strategic Novice / Adept / Expert

7. I help the people convert by being an
example of God’s love for his children.
PROMISE

8. CREDENTIALS
Work Experience:
• Mike the Hatter
• Allied Universal
• Aflac
Education:
• Entertain Business Bachelor’s Program, B.S., Full Sail University 2025
Awards:
• Employee of the Month

9. COMPETITION
Ashly Andrews
Industry Experience:
• Marketing
Education:
• Bachlor’s of Fine Arts at Full Sail
Leadership Experience:
• National Society of Collegiate Scholars
Skills and Proficiencies:
• Marketing - 1 endorsements
• Communication - X endorsements
• Search Engine Optimization - 1 endorsements
Dane D. Smith Jr
Overall Online Presence:
• 190 connections , banner custimoized professional
headshot, published poetry active
• 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Marketing with Spectrum
Education:
• Diploma from John Marshall High School
• In work for my B.A. from Full Sail University
Leadership Experience:
• Trained new coworkers
Skills and Proficiencies:
• Active Listening - 0 endorsements
• Peruasion - 0 endorsements
• Music- 0 endorsements
Overall Online Presence:
• Only 1 connection, banner image not customize, no
published articles, not active on other social media ,
and URL not customized
• Grade: 20 out of 100

10. COMPETITION
Eli Weber
Noteworthy Experience:
• Produce own media
Dane D. Smith Jr
HEADSHOT HEADSHOT
Industry Experience:
• Founder CEO of Weber Media
Education:
• N/A
Skills and Proficiencies:
• Advice -1 endorsements
• Branding - 1 endorsements
• Marketing- 1 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, published website
• 90 out of 100
Industry Experience:
• Marketing with Spectrum
Education:
• Diploma from John Marshall High School
• In work for my B.A. from Full Sail University
Leadership Experience:
• Trained new coworkers
Skills and Proficiencies:
• Active Listening - 0 endorsements
• Peruasion - 0 endorsements
• Music- 0 endorsements
Overall Online Presence:
• Only 1 connection, banner image not customize, no
published articles, not active on other social media ,
and URL not customized
• Grade: 20 out of 100

11. BRAND POSITION
For the people of this world who needs faith in
Christ, I provide spiritual guidance because I
speak of heavenly things above this world.
FAITH

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Mac Basics
‣ May 8 l Zoom
• Writing Sprint
‣ May 9 l Writing Club
• Student Event Crew Orientation
‣ May 10
Digital Marketing
• Primary Content: I will publish an online store to sale music
and clothes that my customers can connect and relate to.
• Primary Tools: I will use LinkedIn and Instagram to uplift my
brand as customers buy from and appreciate my work.
• Website: For anyone that want to learn my journey I will tell
them to go to my portfolio to learn how long I have been
planning on my business.

13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor is the Spirit of Christ
Formal Education
• Business Entertainment Bachlors
Technical Skills
• Sewing January 2024
• Audio Engineer January 2024
Soft Skills
• Marketing December 2023
• Branding December 2023
• Advice February 2024

14. Dane Smith Jr
You know my problem is social media. Well, what I do is indulge in it to build
my business because in fact I use to have 1000+ following on Instagram but
I intend to have way more than that

15. REFERENCES
Ashley Andrews - Marketing support coordinator - linkedin. (n.d.). Retrieved
March 6, 2023, from https://www.linkedin.com/in/ashley-andrews-
3177a9180
Brandfluency Crystal Clear brand - Kaye Putnam: Psychology driven brand
strategist. Kaye Putnam | Psychology Driven Brand Strategist. (2023,
February 3). Retrieved March 5, 2023, from
https://www.kayeputnam.com/crystal-clear-
brand/?vgo_ee=dIHLOitp%2FNbol6IQLhB35c3VqArMdmx5S4pl68aJ2tI
X0qGeqQ%3D%3D%3A9EgSQ1qVGr29SF3O4GiAPzLVr1ARWTMv
Brianmiller. (2022, January 3). Board members. U.S. Chamber of Commerce
Foundation. Retrieved March 5, 2023, from
https://www.uschamberfoundation.org/board-members
Eli Weber - Founder - Weber Media Digital Marketing | LinkedIn. (n.d.).
Retrieved March 6, 2023, from https://www.linkedin.com/in/eli-weber-
a21b35223
Full sail one. (n.d.). Retrieved March 6, 2023, from https://connect.fullsail.edu/
SBA leadership. SBIR. (n.d.). Retrieved March 5, 2023, from
https://beta.www.sbir.gov/about/leadership
Startup warrior - investor Ready Program. Startup Warrior - Investor Ready
Program. (n.d.). Retrieved March 5, 2023, from https://www.startup-
warriors.com/
11-9072.00 - entertainment and recreation managers, except gambling. O*NET
OnLine. (n.d.). Retrieved March 5, 2023, from
https://www.onetonline.org/link/summary/11-9072.00