The document discusses how open innovation and social media can work together to benefit companies. It notes that interaction and involvement are key elements for both open innovation and social media. Companies need strong capabilities in open innovation and social media to out-innovate competitors by gaining a better understanding of markets, accessing new partners, and improving employee skills. The document provides examples of how companies can use social media for open innovation purposes such as networking, sharing insights, and doing business intelligence.

1. Open Innovation
Meets Social Media

2. INGENUITY
Don’t just get a leg up on the competition, get ‘em both up.

4. Interaction and involvement are key
elements for open innovation as well as
social media.
Companies need to build strong capabilities
on this intersection if they want to out-
innovate their competitors.

5. #1 Better understanding of markets,
technology and trends
#2 Better access to new, potential
external partners!
#3 Improved mindset, skills
for employees!

6. Directed
Directive, invitational Directive, participative
Instructions
None Suggestive, invitational Suggestive, participative
Relatively few Invitations “Everyone”
Credit: OVO Innovation

7. 80/20 to 50/50 in 3
years

8. “We are in the match-
making business”

9. Social Interest
Graph Graph
- Relationships - Expansion and
between contraction of
individuals social networks
online around interests
and events

10. 7024
839
62
69
44

11. #1 Seed now to reap future benefits!
#2 It’s a people thing!
#3 It happens everywhere!
#4 Be practical!

12. Researchers
Digital natives
Writers Networkers
Speakers

15. Get insights, become an
influencer

16. Identify people for the
Do business intelligence
interest graph
and become an influencer

17. A platform for sharing
- and learning

18. Let’s stay in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard