Criteria for making assignment

1. Adding Value Through Marketing
Marking Criteria: Assignment 1
Task: To address the fourdrivers of innovationandhow the company/brand apply these drivers for the
need to innovate
Marking criteria
Applicationof the fourdriversof innovation with an in depth critical analysis of how a company/brand
applies them in its market context 25%
Use of appropriate frameworkstoanalyse the marketenvironmentandproduce meaningfulinformation
about the company/brand; these could include PESTEL, Porter’s 5 Forces, 3 C Framework etc 25%
Appropriate inclusionanduse of upto date market information 20%
Justified conclusions about the use of the 4 drivers in the selected context 10%
Adequate and correct referencing 10%
Presentation: final report that meets the criteria given in the assessment guidelines 10%