This document outlines a mobile marketing campaign to promote an online personality quiz and increase engagement through social media using the hashtag #whatsyourpersonality. Key aspects include identifying the target audience, setting performance metrics, developing an engaging "big idea", leveraging mobile and social media tools, and allocating a budget of $210,600.

2. Background

3. Problem?

4. Target Audience

5. Key Performance Indicators

6. Big Idea
Driving’s Fun Again: What’s your personality?

7. Mobile Marketing Tools

8. Social Media Tools
#whatsyourpersonality

9. Budget
$210,600

10. Summary