The document discusses how Ronald McDonald may become the new Joe Camel as a mascot associated with unhealthy products like tobacco was, noting parallels between current debates around limiting fast food advertising to children and past debates around tobacco advertising; it also outlines strategies used successfully to curb tobacco use through public health campaigns and regulations that could potentially serve as models to address rising obesity levels.

1. Ronald McDonald:
The New
Joe Camel?
http://youtube.com/watch?
v=bSj9d1P72sc

2. Definition of Obesity
BMI Example: Weight = 150 lbs, Height = 5’5” (65")
Calculation: [150 ÷ (65)2] x 703 = 24.96
Children and Teenagers (Ages 2-19)
Adults
Underweight- Less than the 5th percentile
Below 18.5- Underweight
Healthy weight- percentile to less than the
18.5-24.9- Normal
85th percentile
25.0-29.9- Overweight
At risk of overweight- 85th to less than the
95th percentile
30.0 and Above- Obese
Overweight- Equal to or greater than the
95th percentile

3. The chart shows the results
from the 2003-2004 National
Health and Nutrition
Examination Survey.

4. Economic Impact
• Amount spent on medical
costs of obesity is increasing
in the U.S.
• Many individuals are not
receiving medical care due
to lack of finances.

5. Tobacco vs. Obesity
• Tobacco is "#1 Cause of
Preventable Death in the
United States"
• Obesity is set to dethrone
tobacco for this title.

6. Solutions to Tobacco Problem
• Public Health Cigarette
Smoking Act of 1969
• Settlement in 1998
• Anti-Tobacco Ads

7. A Sample Anti-Smoking Ad

8. Results from Tobacco's Solutions
• 300,000 less youth smokers
• Swayed public opinion

9. The Link Between Advertising and Obesity
• Advertisements of
unhealthy foods
are unfairly aimed
at youth
• Children are
targeted because
they are easy to
manipulate

10. Link Between Tobacco and Advertising

11. Obesity vs. Smoking
Many Causes One Cause
Correlation Correlation

12. Proposed Attack on Obesity
Current Research is Problem-Oriented
-cheaper, easier
-problematic
Propose Solution-Oriented approach
-better in the long run

13. Current Attacks on Obesity
For Adults:
Fast Food Nation, Supersize Me
For Children:
Revamped cookie monster
Go play
Wii Controller

14. Conclusion