The document outlines IBM's MobileFirst Platform, emphasizing the integration of microservices for scalable cognitive apps using various technologies like Cloudant, Node.js, and Watson API. It discusses enhancing mobile applications with backend services, user sentiment monitoring, and actionable data analytics. The focus is on making mobile applications more effective through data contextualization, user feedback, and continuous improvement strategies.

1. © 2015 IBM Corporation
Unlocking the universe
of microservices for next gen cognitive
apps
Build, integrate, and manage apps at scale
Marek Sadowski – IBM MF Dev Advocate, 02/17/2016 Developer Week
@blumareks | blumareks.blogspot.com

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Agenda
+ architecting apps and delivering framework of mobile backend as a
service
+ connect with IBM Cloud (Bluemix), Node.js api service (StrongLoop),
synchronizes NoSql datastore
(Cloudant( and leverage Presence Insights for location based
services
+ Add Watson API for cognitive tweaks - building cognitive mobile apps
+ creating better apps and monitoring its user sentiment in the app
stores.

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Making good apps into great apps.
The New IBM MobileFirst Platform
New or Existing App
APIs
IBM MobileFirst Platform Modular Services
Software or As-a-ServiceOn premises Cloud
Systems of Record Systems of Insight Cloud Services
Contextualize &
Personalize
Secure
Continuously
Improve
Enrich
With Data
Native HTML5Hybrid
3rd party tools

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IaaS PaaS
Add to what you already have…Flexibility
Core IT
IBM Bluemix

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Composeable Business for faster digital economy
C o m p o s a b l
B u s i n e s s
T h e
e
Cloud Mobile Social Big Data

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Cloudant NoSQL DB (NEW)
• Highly available, distributed data store
• Reduce administration burden and adapt to new app requirements quickly
• Geographically distributed data puts data close to the user for max
performance
Backend Integration (Enhanced)
• Provides mobile optimized access to a variety of enterprise systems
• HTTP, SAP, SQL, JMS, Custom
• Enables mobile developers to be able to run server-side code in
JavaScript or Java
• Leverage open standards (REST, Oauth, OData) to provide open access to
integration adapters
• Dynamic workload improvements and better disaster recovery
Offline sync (Enhanced)
• Maintain app performance when disconnected
• Makes it easy to replicate offline changes when connected
• Encryption for on-device data
Data Rich Mobile Apps
Scale and store app data, or connect to Systems of Record
SQL JMS SAP
Data / Result as JSON
HTTP
Mobile App (Local Data)
Query
Systems
of Record
Cloudant
(JSON)

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User Experience

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Game changing APIs

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Discontinuity in the market

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Making the data actionable - Anonymous

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Making the data actionable - Registered
User
GAender
Age
Birthdate

12. SENSE

13. ANALYZE

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MQA – Mobile Quality Assurance –
who, what, and wow
Developers TestersBusiness End users
• Engage
• Understand
• Guide
• Diagnose
• Implement
• Distribute
• Acquire
• Capture
• Report
• Engage
• Enjoy
• Recommend
App store review analysis
Crash, feedback reports
Crash, feedback, bug reports
Builds

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MQA – basic components and relationships
Browser
DevOps Services
MQA service
Mobile app
MQA
SDK
Open work items
Report crashes, bugs, feedback
Analyze reviews
RTC
Open work items
Native iOS
Native Android
MobileFirst JavaScript
Bluemix SaaS
On premises
Pre-production or Production
Google Play™
Apple App Store™

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Tester End UsersDeveloper
Over the air build distribution1 In app bug reporting2
Crash log reporting
4
In app user feedback3
LOB/Digital Marketer
User Sentiment5
Builds
User Feedback
Crash logs
Bugs
Bugs vs. Crashes
Continuous feedback with MQA
– a DevOps Practice

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Enrich with
DataSecure
Continuously
Improve
Contextualize
and Personalize
Platform
services to
enable your
apps
Apps that
Are hard
because
Mobile speed and scale
requires new integration
and database approaches
for app developers
Outside the network’s
protection, mobile apps
and data require specific
governance
They require constant
user feedback,
monitoring and
release of revisions
Mobile apps must
capture, interpret and
act on disparate context
sources in real time
Make good apps great through mobile platform
services
IBM MobileFirst Platform delivers rich services and then integrates them for
an end-to-end experience for mobile development and operations teams

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