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DIGITAL
MARKETING
STRATEGIES
TABLE OF
CONTENT
01.
02.
CONTENT MARKETING
SEARCH ENGINE OPTIMIZATION
03. SOCIAL MEDIA MARKETING
04. EMAIL MARKETING
05. PAY-PER-CLICK
INTRODUCTION
In the digital realm, effective
marketing relies on
strategies like content
creation, SEO, social media
engagement, email
campaigns, and PPC
advertising to engage
audiences and achieve
business goals.
CONTENT MARKETING
Develop high-quality,
relevant content that
educates, entertains, or
informs your target
audience. This can include
blog posts, articles, videos,
infographics, ebooks, and
more.
SEARCH ENGINE
OPTIMIZATION
Optimize your website and
content to improve your
search engine rankings and
increase organic traffic. This
involves keyword research,
on-page optimization, link
building, and technical SEO.
SOCIAL MEDIA
MARKETING
Utilize social media
platforms to build brand
awareness, engage with your
audience, and drive traffic to
your website
EMAIL MARKETING
Build and nurture
relationships with your
audience through email
campaigns. Create
personalized and targeted
email content, automate
workflows, and measure
results to optimize
performance.
PAY-PER-CLICK
Use paid advertising
platforms such as Google
Ads, Facebook Ads, and
LinkedIn Ads to reach your
target audience and drive
traffic to your website.
Develop targeted ad
campaigns, set budgets and
bids, and track key metrics
to maximize ROI.
THANK YOU
Have any question?
digitalmarketingstudy.in

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