Digital marketing

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SAMZ CREATIVE DESIGN

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WHY
DIGITAL
MARKETING ?
INDEX
Search Engine Optimization (SEO) 3
Content Marketing 3
Social Media Marketing 3
Pay Per Click (PPC) 4
Email Marketing 4
Search Engine Marketing (SEM) 4

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Digital marketing is the strategic utilization of various online tactics and channels to
engage with customers in the digital sphere, catering to the prevalent trend where
consumers increasingly turn to the internet for information.
Search Engine Optimization (SEO):
SEO is the process of optimizing your website to achieve a higher ranking in
search engine results pages, ultimately boosting organic traffic. Channels benefiting from
SEO include websites, blogs, and infographics.
Approaches to SEO for generating qualified traffic include:
On-page SEO: Concentrating on all on-page content, this SEO type involves researching
keywords to address reader questions, enhancing your chances of ranking higher on
SERPs.
Off-page SEO: This SEO type deals with optimizing activities outside your website. The
number and authority of publishers linking to you influence your ranking. Networking,
guest posting, and gaining external attention can earn the backlinks needed for improved
SERP positioning.
Technical SEO: Focusing on the website backend and coding, technical SEO includes
tasks like image compression, structured data implementation, and CSS file optimization.
These measures enhance loading speed, a key ranking factor for search engines like
Google.
Content Marketing:
Content marketing involves creating and promoting content assets to enhance brand
awareness, drive traffic growth, generate leads, and acquire customers.
Channels integral to your content marketing strategy comprise:

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Blog posts: Publishing articles on your company blog showcases industry expertise,
attracting organic search traffic and creating opportunities to convert visitors into leads.
Ebooks and whitepapers: Long-form content such as ebooks and whitepapers educates
website visitors, enabling the exchange of content for contact information and generating
leads, guiding individuals through the buyer's journey.
Infographics: Visual content like infographics helps readers grasp concepts visually,
offering a different dimension to learning.
Audio or visual content: Expanding beyond traditional mediums like television and radio,
digital marketing utilizes content shareable online as videos or audio broadcasts,
broadening your potential audience.
Social Media Marketing:
Social media marketing aims to boost brand awareness, drive traffic, and generate
leads by promoting your brand and content across various social media channels.
For efficient management of social platforms, tools like HubSpot can be employed to
connect channels such as LinkedIn and Facebook in one centralized place. This allows
for easy content scheduling across multiple channels and monitoring analytics within the
platform.
Social media marketing channels encompass:
● Facebook
● Twitter
● LinkedIn
● Instagram
● Pinterest
Pay Per Click (PPC):
PPC is a strategy that directs traffic to your website by compensating a publisher each
time your ad is clicked. A prevalent form of PPC is Google Ads, enabling payment for
prominent positions on Google's search engine results pages based on a "per click"
model.
Additional channels for PPC include:
● Paid ads on Facebook: Users can customize video, image posts, or slideshows,
paying for placement in the news feeds of individuals matching the business's
target audience.
Email Marketing:
Email marketing serves as a crucial means for companies to connect with their
audiences. It is a versatile tool used for promoting content, offering discounts and event

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information, and guiding recipients to the business's website. Various types of emails in
an email marketing campaign include:
● Blog subscription newsletters.
● Follow-up emails to website visitors who downloaded content.
● Customer welcome emails.
Search Engine Marketing (SEM):
When a potential lead is actively searching for a product or business akin to yours, it
presents a prime opportunity for promotion. Utilizing both paid advertising and SEO
strategies proves effective in capturing these prospective leads. Search engine
marketing, another avenue for boosting website traffic, involves placing paid ads on
search engines. The predominant SEM services, Bing Ads and Google Ads position these
ads seamlessly at the top of search engine results pages, ensuring instant visibility. This
approach exemplifies the effectiveness of native advertising.
CONTACT US :
SAMZ CREATIVE DESIGN
TRIVANDRUM
E-mail:samzcreativedesignz@gmail.com

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