SlideShare a Scribd company logo
Produced by
Stephanie Schatz
SVP Sales and Customer Success
Xamarin Inc.
stephanie@xamarin.com
@she_travels
The First 90 Days As
VP of Customer Success
Produced by
About Me
150+
Sharks
15 months
of Travel
1
Horse
Produced by
Xamarin: Explosive Growth in 3.5 years
950,000+
Registered Developers
40,000+
Added per Month
150+
Countries with Customers
Produced by
What led me to Customer Success
My Background
How I see Customer Success
15 Years in Enterprise Software Sales and Success
Fluent in 5 Languages
Have Lived and Worked in 7 Countries
…
Produced by
Xamarin’s Mission – Delight Developers
Produced by
You Are Taking Over
As The First VP of Customer Success
What do you focus on?
Produced by
Define a clear
profile of your
ideal customer:
Who do you
*not* want to sell
to?
Is your sales
team selling to
any customer at
any price?
Is your sales team
allowed to / able to
say “no” to certain
customers?
Are you selling to the right
customers?
Produced by
The entire
company needs
to be focused on
the success of
your existing
customers.
How can other
departments
support your
team?
Documentation/
Training/
Support?
Sharp
management
dashboard and
regular cadence
around success,
churn and
retention.
Turn Customer Success into a
company wide responsibility
Produced by
Segmentation and
Team Structure
Organize your
Success
organisation by
customer
segments.
Create and
maintain matrix
of customer
lifetime
potential.
Structure
of sales team
should ideally be
identical to
structure of
success team.
Produced by
If You Are Not Getting Support For These
3 Topics In Your First 90 Days
You are working for
the wrong company…
Produced by
We’re Hiring – Come join an awesome team!
Open Positions
o VP, Customer Success
o Director Customer Success, Test Cloud
o Customer Success Manager
o Account Manager
o Enterprise Success Manager
o Partner Manager
o And many more…
Produced by
Xamarin Sales and Customer Success:
Come join us!
Produced by
Q&A
Produced by
Thank You!
Produced by
Recommendations / Lessons Learned
Customer requests need to shape your product roadmap
“5 Why’s”
Build robust system to track customer issues and keep
customers up to date on progress

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90-DAY PLAN FOR THE FIRST VP OF CUSTOMER SUCCESS

  • 1. Produced by Stephanie Schatz SVP Sales and Customer Success Xamarin Inc. stephanie@xamarin.com @she_travels The First 90 Days As VP of Customer Success
  • 2. Produced by About Me 150+ Sharks 15 months of Travel 1 Horse
  • 3. Produced by Xamarin: Explosive Growth in 3.5 years 950,000+ Registered Developers 40,000+ Added per Month 150+ Countries with Customers
  • 4. Produced by What led me to Customer Success My Background How I see Customer Success 15 Years in Enterprise Software Sales and Success Fluent in 5 Languages Have Lived and Worked in 7 Countries …
  • 5. Produced by Xamarin’s Mission – Delight Developers
  • 6. Produced by You Are Taking Over As The First VP of Customer Success What do you focus on?
  • 7. Produced by Define a clear profile of your ideal customer: Who do you *not* want to sell to? Is your sales team selling to any customer at any price? Is your sales team allowed to / able to say “no” to certain customers? Are you selling to the right customers?
  • 8. Produced by The entire company needs to be focused on the success of your existing customers. How can other departments support your team? Documentation/ Training/ Support? Sharp management dashboard and regular cadence around success, churn and retention. Turn Customer Success into a company wide responsibility
  • 9. Produced by Segmentation and Team Structure Organize your Success organisation by customer segments. Create and maintain matrix of customer lifetime potential. Structure of sales team should ideally be identical to structure of success team.
  • 10. Produced by If You Are Not Getting Support For These 3 Topics In Your First 90 Days You are working for the wrong company…
  • 11. Produced by We’re Hiring – Come join an awesome team! Open Positions o VP, Customer Success o Director Customer Success, Test Cloud o Customer Success Manager o Account Manager o Enterprise Success Manager o Partner Manager o And many more…
  • 12. Produced by Xamarin Sales and Customer Success: Come join us!
  • 15. Produced by Recommendations / Lessons Learned Customer requests need to shape your product roadmap “5 Why’s” Build robust system to track customer issues and keep customers up to date on progress