The University of Louisville struggled to effectively communicate with thousands of incoming freshman students each year. They needed a solution to quickly and easily contact all incoming students. The university began using Call-Em-All text messaging in 2010 to send multiple text blasts to incoming freshman and current students about campus events. The text blasts only take a few minutes to set up through the easy-to-use Call-Em-All platform. This allows the university to easily reach students and track responses.