Knovel is a product for mid-sized university libraries that provides access to engineering reference content. It focuses on: 1) Gathering continuous customer feedback to improve its products and prioritize ease-of-use and performance. 2) Curating relevant engineering content by consulting with industry experts, content partners, and customer input to identify trends. 3) Providing optimized search functionality and over 100,000 interactive tables, graphs and equations to help engineers and students find information efficiently.

1. Knovel for Mid-Sized
University Libraries
June 14, 2012

2. Our Vision
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3. Product Development via Continuous
Customer Feedback
 Customer feedback is an integral part of Knovel’s product design
- Obtained via customer meetings, surveys, focus groups & Design Partners
 Ease-of-use and taking our product performance to new heights are priorities

4. Content Selection: Identify Trends
Knovel values customer & partner feedback
 Interview Engineers
Determine content & features that have most impact on their
work.
 Listen to Customers
Determine needs, trends.
 Leverage Publisher and Society Partners
100+ Content partners
Discuss growth of specific lists and new areas of expansion in
their content sets.
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5. Content Selection: Prioritizing Opportunities
Editorial Advisory Board
 Industryexperts and academic leaders work with us to develop content
strategy and to prioritize new opportunities.
Adel Sedra, PhD Jack Mattingly, PhD
Dean, Faculty of Engineering Professor Emeritus
University of Waterloo Seattle University
James Speight, PhD James G. Bralla
Consultant, CD & W Inc. VP of Operations, Alpha Metals
Incorporated
Jung Han, PhD (Retired)
Senior Product Engineer
Frito Lay North America David Spitzer, PE
Spitzer and Boyes, LLC.
Frank Matthewson, PE
Central Engineering and Technology
Engineering Manager
Bechtel

6. Search and Interactive Content
Optimized for Engineers
 Knovel’s search functionality is optimized for engineers. Users can
easily find data hidden in tables, graphs, and equations. Users can
search numeric ranges and use multi-variable search.
 Knovel’s sophisticated search ensures that content can be found –
and finding translates into using. In many schools Knovel is the most
used engineering reference source.
 Knovel offers over 100,000 interactive graphs, tables, and equations
that can be manipulated, analyzed and incorporated into an engineer's
workflow.
 Users seek answers to technical questions, not specific ebooks.
Knovel facilitates discovery. The ability to query Knovel’s extensive
collection of engineering resources to find answers quickly, along with
the ability to interact with data that would otherwise be static, exceeds
the value of a collection of ebooks.

7. 1000’s of new Interactive Tables, Graphs,
Equations
Engineers Save Time Using Knovel
 Mechanical properties data for smarter
design decisions in product design
 Corrosiondata, case studies and coatings
information to avoid costly structure
failures
. . . And more
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8. Why Having Reliable, Readily-Available Data
is Important to Practicing Engineers
 Toinform material selection in product design for aerospace,
equipment, industrial construction
 Tostreamline decision making in process design and scale up in
process industries
“In the past, Knovel has helped me find
“I cannot tell you how many times I have
physical property data that allowed me to
used the Knovel resources to gather
correctly specify equipment. Without the
physical data and information about
data, the equipment would have been larger
reactivity on different chemicals! What is
and less efficient. This saved both initial
available to the public on the internet
installation cost and lowered continued
does not compare, particularly when
operation costs.”
seeking citable data.”
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9. Why Having Reliable, Readily-Available Data
is Important to Engineering Students
 Employers expect engineering students to enter the workforce with
skills that enable them to make contributions from day one. Students
who are familiar with tools and resources that are used by global
engineering firms have a competitive advantage over their peers who
do not.
 UsingKnovel, students learn how to research, problem-solve, and
prepare for a competitive workforce by using the same tools and
trusted information used by engineers at more than 300 leading
companies worldwide.
 Students“go online” to find answers to everything. Google and
Wikipedia require a critical eye to determine credibility and patience
to review a deluge of search results. Knovel’s search functionality is
optimized for engineering. Results are precise, and the information,
from trusted sources, has already been vetted.
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10. Why Having Reliable, Readily-Available Data
is Important to Engineering Librarians
 With Knovel, you can maximize your limited resources by making an
efficient engineering information purchase.
 Knovel proactively curates its content by working with network of
engineering experts with technical depth that help us to fine tune our
offering across 29 subject areas.
 Knovel offers 29 subject areas from which you can carefully choose topics
most relevant to your patrons. You can select the subjects that best align
with the interests of your users.
 Knovel’s subscription model provides the freedom to add new content and
adjust to meet the evolving needs of your patrons.
 Knovel encourages customers to recommend new content and has a formal
internal content review team responsible for reviewing customers’ requests.
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11. Why Having Reliable, Readily-Available Data
is Important to Engineering Faculty
 Professorscan use interactive content as part of their arsenal of
teaching tools to provide students with a wide array of problems to
solve.
 Witha variety of tools and sources, professors can check their
students’ understanding of course material and create a deeper
knowledge of core principles.
 The learning curve for using interactive content is short, particularly
for “digital native” students.
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12. Filling Market Gap: Unpublished Data
Building on engineers feedback and years of experience, Knovel is:
 Expanding data to better satisfy customer needs
 Compiling and designing more of the data that don’t fit in handbooks
Beginning in 2012, Knovel is offering exclusive, interactive datasets in Existing Subject
Areas
 Properties for optical and filter glasses in Optics and Photonics subject area
 Mechanical properties of light alloys in Metals and Metallurgy subject area
 The largest bank of correlations in Chemistry and Chemical Engineering subject area
 Properties of commercially available crude oils in Oil and Gas Engineering subject
area
 And more to come …
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13. User Feedback
“A one stop resource for many types of
data that I can utilize. I don't waste time
contacting manufacturers reps or the
“Knovel makes available technical internet doing a search.”
information which is necessary and
pertinent to the work [our company]
performs everyday. Having information
like this available for reference helps [our
company’s] technical knowledge base
grow - lending to turning out a better
product to the client's satisfaction.”
“One search of Knovel provided me
with information which I and others
Equations had been looking for. If I had
looked here before, it would have
saved me months of work. The
company is employing external
consultants to find the information I
found here in 30 minutes.”

14. Thank You!
Deborah Samkoff
dsamkoff@knovel.com