1. Unit 8: Creative Media Industry Awareness
1.1 Describe the industries within the Creative Media sector
There are 12 different industries within the Creative Media Sector. These are:
Advertising - Marketing a products
Architecture – Construction of buildings
Arts – Drawing/painting of images
Crafts – Using fabric to make
Design – Designing products
Designer fashion – Designing clothing
Film, video and photography – Using cameras to take video or images
Software, computer games and electronic publishing – Programming
and designing computer software
Music and performing arts – Performing music and acting
Publishing – Production of magazines and newspapers
Television
Radio
1.2 Describe cross-industry ownership in the Creative Media sector
Cross-industry ownership refers to one company owning multiple branches in different
Creative Media sectors.
An example of this is Sony as they release game consoles, speakers/headphones,
Televisions and cameras, as well as having their own record label and online music
service.
1.3 Explain the relevant relationships between a range of industries within the
Creative Media sector
Many industries within the creative media sector often interact with each other to
create a better effect on the audience.
For example, a film company will work alongside a sound company in order to record
a soundtrack and any over-dubbing and Foley sounds. They will also work alongside
advertising companies in order to advertise their product, who will also work
alongside television, radio and publishing companies in order to get the advertisement
out. A film company may also work with a computer game company to make a game
of the film to create more hype.
For points 2.1 and 2.2 I will be using the example of the task to create videos
for a WW1 event
2.1 Describe the stages of a specific Creative Media project life cycle
In the case of the WW1 videos, the stages are as followed:
Initiation – The project is defined and ideas for the project start to emerge
Planning – The ideas for the project are given in detail. The project is then
split up into the different things needed to be done for the project
Execution – The project and all tasks needed are carried out. Any final
changes to ideas may be done here if circumstance changes.
Closure – The project is finished and the videos are released.
2. 2.2 Explain and justify resources required for a specific project
The following resources are needed for the WW1 videos:
Editing software to create the videos
Research/information about WW1
Images/videos of WW1
Filmmakers to create the videos
Sound technicians to record voice-overs
3.1 Describe the vision, mission and values of a specific Creative Media
organisation
Red Dreams is a charity based in Hartlepool that works with and supports
disadvantaged young people aged 11-19 through the creative arts and media. They
work across a number of creative sectors, which includes film, photography, sound
and performing arts. Their mission is to give these disadvantaged young people the
skills and confidence to go ahead in the creative industry, e.g. giving someone the
confidence to perform in front of people. They value hard work and the commitment
to the young people who are looking for help in the creative media industry, all while
offering it for a cheap price for anybody to access.
3.2 Describe how a specific Creative Media organisation is funded, governed and
regulated
Red Dreams are funded in several ways:
Fundraising
Charitable donations
Government Funding
Offering paid services
This is also the case for the majority of other companies.
Being a charity, Red Dreams are governed by a charity commission, who make sure
that the charity are abiding by law and are dealing with any problems appropriately.
The charity commission will also be responsible for regulations within Red Dreams.
3.3 Explain the role of a specific team within the organisation
Red Dreams have multiples teams within the organisation, such as film makers, sound
technicians, marketers and events planners. The role of the film makers is to produce
any films that the charity may need, whether these are videos for clients or marketing
tools. The film makers will be responsible for all aspects of the production of films,
including gathering research, filming and editing.
3.4 Explain the relationship between the specific team and others within the
organisation
The film makers in Red Dreams work alongside pretty much all of the other teams.
They will work with sound technicians to get better sound for a video (e.g. high
quality voice-overs). They will work with marketers to get any information needed
when creating an advert. They will work with events planners if videos are needed for
events.
3. For the next few points I will be using the example of some WW1 videos that I have been
producing.
4.1 + 4.2 Explain the individual roles within a specific team
For the WW1 videos I have hard to work as part of a team with another film-maker,
as well as working with a sound technician. The other film-maker and I are
responsible for the production of 4 videos based around WW1. We decided to split the
4 videos amongst us, meaning we do 2 each. However, we did work together to
produce scripts for the videos and come up for ideas for them.
It then came to recording a voice-over for the videos, which is when we had to work
with a sound technician. He set up the recording for us and mixed it.
4.3 Describe examples of interdependence between team members
For this task, we are very dependent on each other. If one person messes up, it will
have a drastic effect on the rest of the team. If I or the other film-maker don’t meet
deadlines or do tasks that we ask each other it will stunt the production badly. For
example, if one of us is asked to create a script and it isn’t done, the rest of the team
won’t be able to do anything that relies on the script, such as recording it.
Also, if the sound technician fails to mix the voice-over in time for us to have a
sufficient amount of time to work with it in the video, we will struggle to meet the
deadlines for the videos.
