The document discusses a media product called "The Outbreak" created by the author. It summarizes that: 1) "The Outbreak" uses conventions of the zombie horror genre, including themes of infection, danger, and gore. 2) It focuses on the idea of global crisis and survival in a more realistic way than typical horror films. 3) The teaser trailer, poster, and webpage created for "The Outbreak" are effectively interconnected, using similar imagery, colors, and fonts to portray a dark and dangerous tone.

2. It is focused on the idea of global crisis. This ideas is based around the teaser trailers that we analyzed.

3. These include the stereotypical zombie sub-genre themes such as infection and danger.

7. Out of the 30 people that we asked (15 boys, 15 girls) the majority (mainly boys) went with the ‘Survival horror’ genre and the title ‘The Outbreak.’

8. Being a group of boys this is the genre and title we used in our final product as we felt it was easier to connect to an audience of the same market segment as us.

10. The Mac OS X is the main orchestrator towards our work. We did all our work on the software found on this computer.

11. iMovie HD was used to produce the film. This helped as it provided us with a variety of editing options and different effects which featured heavily in our trailer.

12. Blogger helped us present a timeline of the analysis of our work and helped store all our data.

13. Mozilla Firefox/Camino was the ISP’s that allowed us onto such websites as blogger and Youtube and without these we wouldn’t have been able to do anything

14. We filmed the all of our video on the DV video camera. With out this we wouldn’t have a video media product.

15. Garageband was used to produce the audio track that accompanied our trailer.