2. Audio track
When making the music video, one of the most important resources we will need is
the audio track. Without the song it is not a music video. We will need the song
because the brief given to us by Sony Music UK states that we need to create a music
video of one of their artists’ unreleased songs. We will be creating a music video for an
unreleased track from an artist as if the track already has a video, then we may take
ideas from it. However, doing it this way ensures that our ideas are original, we can
analyse the lyrics and interpret and create it in our own way. We have chosen the
track Back From The Edge by James Arthur. This is a brand new track from his album,
thus, it is not clear if a music video will be released for it, therefore, we have a back up
track in place if a music video is released for the track. The backup track we have
chosen to do is Raging by Kygo and Kodaline.
3. Source of finance
During the production we will need funds for various things that we will not be
supplied. For example, video cameras, tripods and editing software will be lent to us to
use in the making of the video. We will have to fund our own transport, props,
costumes and makeup. Therefore, we will look online to buy our props and costumes
and have a budget, where all group members will pitch in. As a group we will create a
finalised list of the finances we will need and the total cost of all the items listed. We
will then split the cost of these items. The budget for the production we have decided
is £50. This will cover our costs of production, including all listed above. The £50
budget will come from our own pockets, two of us have part time jobs and we all
receive pocket money that will go towards the budget. We will use Microsoft Excel to
create a spreadsheet to add up all the purchases. This ensures that we will not go over
budget, as after every purchase, we will add it to the database.
4. Resources
A video camera is essential for the production of the music video, as there would not
be a way to film and then edit it together on a computer professionally without it.
Once the group have filmed all footage, and completed filming, we will then be able to
digitally download the footage onto the computer and begin the editing process on
Final Cut Pro. Using a video camera and filming in a high quality, will make the
production look and feel more professional. The video camera that we will use during
filming is a Panasonic HC-V750 camcorder. This camera can shoot full HD which is
the best for viewing it also is more attractive to look at compared to a low quality
video. High definition is also a bonus as it makes the video more professional and has a
more detailed picture, which is the main goal. The equipment given to us is compact
which is perfect for the task we have been set. With different locations transport of
equipment will be effortless.
5. Resources
A photo camera will be used during pre production of the music video in order to take
pictures of locations. Using these pictures, we can then access the locations as a group
and evaluate if these will be suitable for filming. By using a photo camera, we can also
create a photo storyboard; this will be a picture of each shot to show how the story
progresses and any notes on the specific shot. Using a photo storyboard will be less
time consuming than drawing a storyboard and can help decide what camera angles to
use. With a photo camera we can also practice the scenes before recording the actual
scene. A photo camera is easily accessible, as most group members have a smartphone.
Therefore, many members can take pictures of locations and possible camera angles,
then put them online for other group members to view and discuss. A photo camera is
also useful for practicing how to film, as on a smartphone, you can add a grid and
easily film. This is good for experience, as some members are not very experienced in
this field.
6. Resources
During pre production of the music video, we will scout out some filming locations.
We will need to find filming locations before we can start the music video, in order to
be prepared and complete the music video on deadline. Therefore, we will discuss and
find several locations that are a possibility of filming and take pictures of these
locations. We will further discuss and evaluate if these locations are suitable for the
video and narrative, and if they are then we will return to these locations. By taking
pictures and reviewing theses locations, we can decide if they suit the genre of the
song. During scouting of these locations, we will create a risk assessment to decide if it
is suitable and safe for filming.
7. Resources
The editing software we will be using to edit the music video is Final Cut Pro. The reason for
choosing this editing software is because it is used by professionals in the industry and features
several functions which will make the editing process smooth. There are many advantages of
digitally editing software. For instance, a benefit is the ability to improve and enhance light and
sound issues and adding in transitions. It can convert imported videos into other format so that
media players and portable devices can read and play smoothly and this software will help us edit
the video with flexibility and fast speed. Internet access is required for the production of the
music video. There are many reasons why the internet is essential. For instance, researching,
communication and to document work. There are many things to research for the music video,
such as places to film and what props/costumes to buy for the cast of the music video. The group
can also access documents over the internet, through Google Drive and have the ability to share
these documents with each other. This makes it very effective for reviewing other group members
work.
8. Desktop Publishing Software
During the production of the music video we will need to use a variety of software to
effectively complete it. Some of the software we will need is Microsoft Word,
Powerpoint, and Excel; we will also need to use Adobe Photoshop . We will need to
use Microsoft Word to create a script. We will need Powerpoint to create a storyboard,
and we will need to use Excel to create and document the budgets and the costs. We
will need Photoshop to create a logo for our production company . The reason we will
need to use the software is so the that we can document things clearly and efficiently;
this will help alot with the planning of the music video as well.
9. British Board of Film Classification
Youtube and Vevo have partnered with the BBFC, in
order to age rate music videos, by artists signed with
Sony Music UK, Universal Music UK and Warner
Music UK that is unsuitable for young children. These
ratings appear on both Vevo and Youtube online and
on smartphone apps. The aim of the BBFC is to rate
music videos, other media content and to improve
consumer awareness about the content of what they
are about to watch.
10. BBFC
The BBFC have two main principles:
To protect children and vulnerable adults from potentially harmful or otherwise
unsuitable content.
To empower consumers, particularly parents and those with responsibility for children, to
make informed viewing decisions.
The BBFC will classify music videos for including -
Drug misuse
Dangerous behaviour presented as safe
Bad language
11. British Board of Film Classification
In order to rate a piece of media, whether it be a music video or film, 2 parties need to
be involved. 2 people will watch the same item, and based on a range of factors such as
discrimination, drugs, horror, dangerous and easily imitable behaviour, language,
nudity, sex and violence, a decision will then be made as to what it should be rated. If
the parties disagree on a decision, then a third party will get involved or someone of
higher authority. A final decision will then be made.
If it is a DVD that is being reviewed, then it is most likely that only one person will
make a rating decision due to the fact that it will most likely already have a rating.
DVDs are rated more strictly compared to films. This is because there is more freedom
in the home and so they feel as though the restrictions on age limits will be ignored,
therefore they take rating more seriously than usual, and much harsher.
12. Copyright Design and Patents Act - 1988
The copyright act gives the creators of forms of media rights to control how they’re
used and distributed. It is currently the UK’s copyright law. The rights act covers the
use of broadcasting, copying, adapting, issuing, renting and lending copies, as well as
the public performance of the original material. Normally the creator will also have the
right to be identified as the author and possessor of the work. The copyright act arises
when an individual or organisation creates work that is original, takes time, skill and
judgement. Names, colours and phrases are not normally covered under the act but
other creations such as logos are.
13. Copyright Design and Patents Act - 1988
The individual or group of people who created the work own the rights. Although if
the work was done as part of an employment scheme, then the copyright is not owned
by the company but the individual himself. There are many ways in which you can
avoid copyright infringement. Some of the ways that we will be avoiding infringement
will be by emailing Sony and asking them for permission to use one of their artists and
their songs. Only once they have said yes, will we go ahead with using their song. If we
want to include sound effects, we must email the rightful owner of whom the effects
belong to. Or we can use royalty free material, which would exclude us from risk of
copyright infringement.
14. Time
One of the key features that we need to consider when creating this music video is the
timings and deadlines. The importance of deadlines is that they are a guideline for
when everything needs to be finished. If deadlines are missed then you will be behind
and need to catch up; this can cause things to be rushed as you will need to make up
for lost time. Time management is also essential, this means using our time effectively
and efficiently. If we don’t manage our time effectively it could lead to work being
missed or not being produced to the highest standard possible. Therefore, time
management and planning are essential, meaning that we will plan out every part of
production during pre production, so that we have the possibility to create the best
possible production.
15. Contributors
The contributors are the people that are going to be involved in the making of the music
video, these can range from actors to a time keeper. Part of the contributors are the crew.
This involves the planners, people operating the cameras, timekeepers and others. These
are very important roles as they are going to be the ones ensuring that everything is running
smoothly and working correctly. Another part of the contributors are the cast; these are the
actors and actresses. It is very vital that we choose the correct cast as they need to be reliable
and committed. We are going to be using a range to be actors and actresses. We may not
necessarily feature in the video as we will be focusing on the camera work along with other
aspects. We will decide if someone is right for the role by questioning them during a casting,
and asking questions such as if they are free, have any experience in the acting field and if
they are willing to be in it. We will then discuss who we believe is good for the role and
discuss when to start filming with them.
