1. Unit 4: Professional Behaviour in the Creative Media Sector
1.1 Describe and compare the cultures of different Creative Media workplaces
Every workplace has a different environment to each other. This means that each
workplace will have its own set of rules. For example, one workplace may have a very
strict “no swearing” policy whilst another may be more relaxed on swearing or one
place may have a strict dress code whilst another may be more relaxed.
You also have to take the culture of people into consideration. For example, a
Christian will turn down something that involves offending their religion.
1.2 Describe examples of challenging behaviours and issues in the workplace
Challenging behaviour is something that somebody does that causes a disturbance.
This could include:
 Intoxication – Being under the influence of drugs or alcohol
 Aggression – Being violent and angry
 Bullying – Causing another person grief
 Refusing to do work
 Refusing assistance
 Verbal Abuse – Insulting people
 Physical Abuse – Hurting people
 Inconsistence – Only doing good work at some points
 Spitting
 Noise
 Manipulation – Threatening someone to do something they don’t want to do
 Procrastination – Time wasting
All of these could cause something to be much harder than it needs to be.
1.3 Explain the role of the key people to inform in relation to these examples
The majority of issues can be resolved in house; meaning the people within the
business should sort it. One of the main people to inform is the human resources
manager as one of his/her jobs is to make sure that staff are happy and can do their
job. This means if someone has challenging behaviour that affects another member of
staff, they are responsible for dealing with the challenging person.
However, if the HR can’t deal with it, it will go to management, meaning a manager
will then have to sort out the issue. This will normally involve the manager giving out
a warning, or in more severe cases, punishment.
If the problem is too severe to be dealt with in house, e.g. a crime has been
committed, the problem will then have to be put forward to the police where it will
then be put into their hands to decide legal action towards the employee and maybe
even the employer if he/she hasn’t took the necessary measures needed to prevent
this.
1.4 Explain the impact of different behaviours and conduct in the workplace
Challenging behaviour in a workplace can create many problems. Some these are:
 Legal issues – If a member of staff commits a crime, not only is the member
of staff in trouble with the law, the management also has a risk of being in
trouble if they don’t take necessary measure to prevent it.

2.  Performance issues – Challenging behaviour can cause a disturbance in the
workplace, which can then affect other members of staff, thus drastically
reducing performance levels.
2.1 Describe effective time management skills needed to plan workload
 Plan ahead of time – Don’t allow yourself to think “I have plenty of time to
sort this out, I’ll do it later”, plan it as soon as possible. This will then leave
you with plenty of time to make changes to the plan if anything comes up and
to create a contingency plan.
 Set priorities – Make sure everything that you do is necessary. Make sure
that what you are doing is giving you enough process towards planning a task
for the amount of time you spend doing it. If you do this, you will be able to
do everything that you need to do then anything that isn’t completely
necessary will be left until last.
 Plan out how long you will spend doing something – Doing this will make
sure that you don’t spend too long on one section, meaning you can get
everything done.
2.2 Describe how to specify and agree timescales, budgets and resources
 Timescales – One of the first things to do here is list everything that needs to
be done. When listing, it is best to list by priority, as this will allow you to
make sure that the most important things get done. You should then go
through each thing on your list and decide how long you think it will take to do
it. Make sure it is based around a final deadline so you can spend the best
amount of time on it possible.
 Resources – Again, one of the first things to do here is to list everything that
you need to do. After listing everything, you then need to break each task
down and write out everything that you need to do for this task. This will then
allow you to list out everything that you need, such as videos, photographs,
music and maybe props.
 Budgets – This links in with the resources. After listing all of your resources,
go through each item and write down how much this item will cost (look up
costs on websites such as Amazon for props and any other appropriate site for
any videos you may have to pay for). Then add it all up to calculate total cost.
2.3 Explain how to construct a simple project plan
1. Goals – The first thing to do is to set out your goals, listing out what it is that you
want to achieve. This includes things such as your end product as well as the goals
for each step to achieving the end product, such as what you want to do in relation
to the planning.
2. Break it down – After setting out your goals, you should then break it down into
separate things that need to be done in order to achieve these goals. This will
include writing down any resources you will need and the budget.
3. Schedule – You then need to create a schedule to make sure that everything can
be done in a timescale given (normally given by a client). This lets you know
whether or not your goal is achievable in the time scale. To do this you should take
all of your separate tasks and give an estimate as to how long it should take in
order to make sure that you don’t waste too much time on one specific part of the
task.

3. 2.4 Explain the use of a contingency plan
A contingency plan is a plan made to prepare you for an unfortunate event. For example, if
you are doing a film shoot outside, you will make your initial plan for if the weather and
environment go as you need them to. However, the problem with outside locations is that
things like weather can be unpredictable, so it is best to create a contingency plan for if
the weather is bad. Doing this allows you to carry on rather than coming to a complete
halt.
2.5 Explain the importance of storing work, using version control and observing file-
naming conventions
When creating a video, it is important that you store all of your files correctly. The reason
for this is that it is likely that there will be a lot of different footage, which will all need to
be stored together but put into separate folders relating to the what the footage is / the
camera it was recorded on. It is also important that back ups are made as there are many
different things that can cause footage to be lost, such as a hardware failure, a virus or
damage to the location. Back ups can be made on things such as cloud services and
external storage devices.
Something else that is important, especially with a big project, is version control. What you
should do when dealing with a big project that may take a lot of time to do is to have
different versions of it. These will act as a kind of back-up/reset to the project. This means
that if anything goes wrong and it cant be reversed, you can just open up an older version
of the project. Some editing programs, such as Premiere Pro, will make these back-ups
automatically via auto-saves, which will then be named the same as the project but with a
number at the end so you can see which one is the most recent. However, you may have
to do this manually so it is a good idea to regularly save your project as a separate file and
either name it or date it.
It is also important that you name your file appropriately so that it is easy to locate it
when trying to load it. The best file name is one that uses only words and any numbers if
it’s a duplicate file. Try to avoid symbols as they aren’t as clearly understood. Also avoid
using full stops as they are used to separate the file name from its extension. It is also a
good idea to use underscores rather than spaces as a space will come up as %20. E.g. if
your project is a video of an advert for Pepsi, a good file name would be “Pepsi_Advert”.
3.1 Explain what is meant by ‘continuous professional development’
Continuous Professional Development (CPD) is when people remember any skills and
knowledge that they have learnt in their professional lives and use it to better
themselves in their career path.