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62 and 1 Assignment 2 – Task 1
Me and my fellow colleagues have come up with a magnificent idea of creating a new sports
drink called swift.We will be targeting this drink at teenagers, due to then purchasing sports
drinks more than any other.
I have been asked by a well established company that produce new brands of fizzy drink, to
produce an advert to promote their latest brand of fizzy drink. The company I’m going to be
producing this advert for are called Fizzy drink Inc. The advert will 30 to 60 seconds long.
As the advert producers and the client and working in collaboration, we both need to make
sure the advert appears on the appropriate platforms such as the Internet, Billboards,
magazines and posters. Some of the funding for the advert production will come from the
production company itself. The other half of the funding for the advert production will come
from social networking such and Facebook and Twitter and YouTube which will improve the
marketing and found of the production, allowing the advert to be streamed, shared and
followed. This will also improve the marketing of the product. Our promoters will be Tesco
and ASDA due to them selling good quality sport drinks. This will then ensure me and my
follow colleague will have a frequent income.
To advertise this product to our target audience, we will produce more revenue by ensuring
the poster are produced and put up on local buses to make our target audience aware that
we are advertising newest brand of energy with is high ranked in the production of new
brand of fizzy drinks.
These are the aspects of production we need to think about when we are producing our
advert: Lighting, Sound, Producer, and camera operator.

Lighting
We need to think about setting up our own lighting affects similar to the way people
working I professional light studio as their job is to operate special lighting effects for the
scene being filmed, which produces and certain mood or visual style. This job involves using
the correct lighting equipment such as connecting the light to the appropriate electrical
itemswith unique cabling and various extras like filters and screens to create the desired
outcome. To work in this type of job you need advanced technical skills that are need at all
levels in the this department. To be offered a job in the lighting department you will need a
qualification of the Guilds Electrical Installation Course parts 1 and 2. You also need to
achieve a National Vocational Qualification in lighting (Level 3) and a general qualification in
HE/FE courses in production lighting andmore general TV production skills.

Daniel Woolley
Sound
We need to think about setting up our own sound effects in a similar way people working in
professional creative media industries. It’s a sound personals job to work a across all
production areas, to make sure the best quality sounds in live broadcasts and to capture the
performance of artist that are on set and in certain locations. Sound personals also set up
links by satellite and landline and edit dialogue and music and create traditional sound
effects when working with visual images.
Sound personals require the following skills:
I wider knowledge of using of using audio equipment and sound technology.
Good communication and interpersonal skills.
The ability to work well in team situations.
Excellent hearing, balance and agility.
Computer Literacy.
Patience, self-discipline, Reliability and attention to detail.
The willingness to work long and regular hours.
The knowledge of requirements and of relevance to health and safety legislation and
procedures.

Camera operator
A camera operators job is to make sure and camera and similar equipment and rigged the
required set up. Camera operator must be able to multi-task, watch, listen and think under
pressure whilst carrying out technical and complex tasks. The also have to manage
assistants to move the Camera around to find simple camera fault finding. Camera
operators work closely with performer, to give them constructive advice in order for them
to achieve the important picture compositions.

Qualifications need to become a camera operator
To become a camera operator you will need qualifications in the following areas:
BBC training and development.
And short course at the National film and television school.
And a qualification in photography.

Daniel Woolley
Key skills a camera operator needs

A cameras operator needs the ability to carry out instructions with great accuracy
and attention to detail.
The ability to frame and compose shots and perform camera moves with precision.
In- depth of the principle of a camera work.
Good IT skills.
Knowledge of relevant electronics.
Excellent communication, interpersonal and diplomatic skills
Good colour vision, and excellent eye- to – eye co-ordination.
Physical stamina for working long hours and moving heavy equipment.
Knowledge of the requirements of the relevant health and safety legislation and
procedures.

Producer
Producers have control over every section of a films production, which involve bringing
together and managing the entire production team. Their main responsibility is to change
the environment which the creative talents of which the cast and crew can perform at their
best. Producers are held responsible for the success of the finished film. The responsibility
of a producer cover of four methods of production for example:The Development – Producers or responsible for the development of the underlying staging
of a production, o9r for selecting the screen play. Producers protect the appropriate rights
by selecting the screen writer and story editing team. They also raise the funding’s and the
production process.
Pre- production- Producer select and bring together the key members of the creative team,
which include a Director, Cinematographer and a production designer and key cast
members. They also help Executive producers raise finance of the production. When they
have made sure this funding is in place they select a key production office adviser as well as
the important Heads of Departments. The producers organize locations, studio hire, the
final shooting script and the production schedule and budget. The more time and money
spend in Pre-production the less time and money wasted during the production.
Production- Producer are also held responsible for the daily operation of a production team.
The producers are always in complete communication and meetings with the Director and
other important creative advisers on and off the set. Producers check all scripts, changes

Daniel Woolley
and cost reports for improvements, continuing to provide a primary point of contact for all
production partners, investors and distributors.

Post production and marketing – Producer are expected to get together with the Director
and the Post Production Departments, which includes editing both the picture and the
sound, music and the visual effects. The Producer well deal with the finance and the giving
input to companies in planning the marketing and promotes of the finished film.

Key skill you need for the job of a producer:The ability to secure the finances for the production.
The ability to prepare and control the production budget.
Excellent Communication skills
The ability to work well under pressure and motivate the production team.
Legal responsibility, under the Health and Safety at Work Act 1974, to prepare health
and safety methods.
To agree the regulations and codes of practice.

You will need quailificants in each of the following courses :BFI’s film strategies
A Big Future 2
A Network of film Academies have been approved as centres of excellent in the
training for film.

Daniel Woolley

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Create Sports Drink Ad for Teens

  • 1. 62 and 1 Assignment 2 – Task 1 Me and my fellow colleagues have come up with a magnificent idea of creating a new sports drink called swift.We will be targeting this drink at teenagers, due to then purchasing sports drinks more than any other. I have been asked by a well established company that produce new brands of fizzy drink, to produce an advert to promote their latest brand of fizzy drink. The company I’m going to be producing this advert for are called Fizzy drink Inc. The advert will 30 to 60 seconds long. As the advert producers and the client and working in collaboration, we both need to make sure the advert appears on the appropriate platforms such as the Internet, Billboards, magazines and posters. Some of the funding for the advert production will come from the production company itself. The other half of the funding for the advert production will come from social networking such and Facebook and Twitter and YouTube which will improve the marketing and found of the production, allowing the advert to be streamed, shared and followed. This will also improve the marketing of the product. Our promoters will be Tesco and ASDA due to them selling good quality sport drinks. This will then ensure me and my follow colleague will have a frequent income. To advertise this product to our target audience, we will produce more revenue by ensuring the poster are produced and put up on local buses to make our target audience aware that we are advertising newest brand of energy with is high ranked in the production of new brand of fizzy drinks. These are the aspects of production we need to think about when we are producing our advert: Lighting, Sound, Producer, and camera operator. Lighting We need to think about setting up our own lighting affects similar to the way people working I professional light studio as their job is to operate special lighting effects for the scene being filmed, which produces and certain mood or visual style. This job involves using the correct lighting equipment such as connecting the light to the appropriate electrical itemswith unique cabling and various extras like filters and screens to create the desired outcome. To work in this type of job you need advanced technical skills that are need at all levels in the this department. To be offered a job in the lighting department you will need a qualification of the Guilds Electrical Installation Course parts 1 and 2. You also need to achieve a National Vocational Qualification in lighting (Level 3) and a general qualification in HE/FE courses in production lighting andmore general TV production skills. Daniel Woolley
  • 2. Sound We need to think about setting up our own sound effects in a similar way people working in professional creative media industries. It’s a sound personals job to work a across all production areas, to make sure the best quality sounds in live broadcasts and to capture the performance of artist that are on set and in certain locations. Sound personals also set up links by satellite and landline and edit dialogue and music and create traditional sound effects when working with visual images. Sound personals require the following skills: I wider knowledge of using of using audio equipment and sound technology. Good communication and interpersonal skills. The ability to work well in team situations. Excellent hearing, balance and agility. Computer Literacy. Patience, self-discipline, Reliability and attention to detail. The willingness to work long and regular hours. The knowledge of requirements and of relevance to health and safety legislation and procedures. Camera operator A camera operators job is to make sure and camera and similar equipment and rigged the required set up. Camera operator must be able to multi-task, watch, listen and think under pressure whilst carrying out technical and complex tasks. The also have to manage assistants to move the Camera around to find simple camera fault finding. Camera operators work closely with performer, to give them constructive advice in order for them to achieve the important picture compositions. Qualifications need to become a camera operator To become a camera operator you will need qualifications in the following areas: BBC training and development. And short course at the National film and television school. And a qualification in photography. Daniel Woolley
  • 3. Key skills a camera operator needs A cameras operator needs the ability to carry out instructions with great accuracy and attention to detail. The ability to frame and compose shots and perform camera moves with precision. In- depth of the principle of a camera work. Good IT skills. Knowledge of relevant electronics. Excellent communication, interpersonal and diplomatic skills Good colour vision, and excellent eye- to – eye co-ordination. Physical stamina for working long hours and moving heavy equipment. Knowledge of the requirements of the relevant health and safety legislation and procedures. Producer Producers have control over every section of a films production, which involve bringing together and managing the entire production team. Their main responsibility is to change the environment which the creative talents of which the cast and crew can perform at their best. Producers are held responsible for the success of the finished film. The responsibility of a producer cover of four methods of production for example:The Development – Producers or responsible for the development of the underlying staging of a production, o9r for selecting the screen play. Producers protect the appropriate rights by selecting the screen writer and story editing team. They also raise the funding’s and the production process. Pre- production- Producer select and bring together the key members of the creative team, which include a Director, Cinematographer and a production designer and key cast members. They also help Executive producers raise finance of the production. When they have made sure this funding is in place they select a key production office adviser as well as the important Heads of Departments. The producers organize locations, studio hire, the final shooting script and the production schedule and budget. The more time and money spend in Pre-production the less time and money wasted during the production. Production- Producer are also held responsible for the daily operation of a production team. The producers are always in complete communication and meetings with the Director and other important creative advisers on and off the set. Producers check all scripts, changes Daniel Woolley
  • 4. and cost reports for improvements, continuing to provide a primary point of contact for all production partners, investors and distributors. Post production and marketing – Producer are expected to get together with the Director and the Post Production Departments, which includes editing both the picture and the sound, music and the visual effects. The Producer well deal with the finance and the giving input to companies in planning the marketing and promotes of the finished film. Key skill you need for the job of a producer:The ability to secure the finances for the production. The ability to prepare and control the production budget. Excellent Communication skills The ability to work well under pressure and motivate the production team. Legal responsibility, under the Health and Safety at Work Act 1974, to prepare health and safety methods. To agree the regulations and codes of practice. You will need quailificants in each of the following courses :BFI’s film strategies A Big Future 2 A Network of film Academies have been approved as centres of excellent in the training for film. Daniel Woolley