This document discusses pricing strategies for sport organizations. It identifies various products that need to be priced, such as tickets, merchandise, and sponsorships. Pricing is critical for sport organizations because it is a marketing tool that influences attendance and revenue. When setting prices, organizations must consider production costs, market conditions, competitors' prices, and organizational objectives. Common pricing methods include cost-plus pricing, going-rate pricing, demand-oriented pricing, peak-load pricing, and penetration pricing. The goal is to determine a price that customers perceive as fair value given the costs and benefits of the product or experience.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
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If your company needs to submit a Sports Sponsorship Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2yxuTqU
Pricing In Marketing - UNIT-5 & 6-PRICING.pptetebarkhmichale
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2. Visualize what you want and vibrate to it. You must form a mental image in your mind so you can see it as if you had it in your possession. For women, you can do the
This Presentation Includes following Topics:
Factors Affecting Price Decisions, Cost Based Pricing, Value-Based and Competition-Based Pricing, Product Mix Pricing Strategies, Adjusting the Price of the Product, Initiating and Responding to the Price Changes,
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Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
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Slide 4:
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Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
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Unit 5 - Pricing of Sports
1. Unit 5:Unit 5:
SPORT PRICINGSPORT PRICING
Mr. ElsesserMr. Elsesser
Sports MarketingSports Marketing
2. WHAT EXACTLY AREWHAT EXACTLY ARE
WE PRICING?WE PRICING?
In the sport industry, many products need toIn the sport industry, many products need to
be priced.be priced.
Examples would be:Examples would be:
Hard or Soft Goods
Equipment/Apparel
Tickets
Memberships
Concessions
Information
Newspapers/Magazines, Cable & Satellite Service
Signage
Billboards, other types of sponsorship
Advertising
Broadcast Rights
3. WHY IS PRICING CRITICALWHY IS PRICING CRITICAL
FOR SPORTFOR SPORT
ORGANIZATIONS?ORGANIZATIONS?
1)1) Constantly Changing:Constantly Changing:
Prices are readily modified for competitiveness.Prices are readily modified for competitiveness.
1)1) Strong Marketing Tool for AttendanceStrong Marketing Tool for Attendance
Price and attendance have a directPrice and attendance have a direct
relationship.relationship.
1)1) Highly visible in the media and to theHighly visible in the media and to the
public.public.
4. BASIC PRICINGBASIC PRICING
FORMULAFORMULA
The central equation for sport pricing in
all situations is:
Satisfaction=Benefit-Cost
Example:Example:
How much are you willing to pay forHow much are you willing to pay for
the ultimate experience?the ultimate experience?
5. EXAMININGEXAMINING
COST VERSUS PRICECOST VERSUS PRICE
Consumer CostConsumer Cost
The consumer’s total dollar value for the entireThe consumer’s total dollar value for the entire
entertainment package.entertainment package.
Includes travel, concessions, tickets, parking, etc.Includes travel, concessions, tickets, parking, etc.
Producer CostProducer Cost
The amount of money it takes to create theThe amount of money it takes to create the
product.product.
PricePrice
The dollar amount the producer charges theThe dollar amount the producer charges the
consumer.consumer.
Profit= (Price - Producer Cost)Profit= (Price - Producer Cost)
It is important for a producer to keep in mindIt is important for a producer to keep in mind
all the consumer costs involved inall the consumer costs involved in
appreciating their sport product.appreciating their sport product.
How much does it actually cost to go to an NFLHow much does it actually cost to go to an NFL
game?game?
6. VALUE VERSUS PRICEVALUE VERSUS PRICE
A product will only be successful when theA product will only be successful when the
consumer believes the value to be greaterconsumer believes the value to be greater
than the price.than the price.
Example: College TuitionExample: College Tuition
The following elements may affect aThe following elements may affect a
Product’s Value:Product’s Value:
ConvenienceConvenience
AestheticsAesthetics
Cleanliness, comfort, securityCleanliness, comfort, security
AvailabilityAvailability
DurabilityDurability
7. COMPONENTS OFCOMPONENTS OF
PRICINGPRICING
When setting a price, a marketer must take theWhen setting a price, a marketer must take the
following components into consideration:following components into consideration:
Production CostsProduction Costs
Market ConditionsMarket Conditions
Supply/Demand, State of EconomySupply/Demand, State of Economy
Competitors’ Prices and ProductsCompetitors’ Prices and Products
Organizational ObjectivesOrganizational Objectives
Profit goalsProfit goals
Product or Event FrequencyProduct or Event Frequency
Football Game vs. Baseball GameFootball Game vs. Baseball Game
8. PRICE DETERMINATIONPRICE DETERMINATION
--Who determines the price of a sport product?Who determines the price of a sport product?
T H E C O N S U M E R
--d o e s v a lu e = p ric e ?
--o p in io n s o f frie n d s
--d e m o g ra p h ic s
T H E C O M P E T IT O R
--y o u r p ro d u c t o r
y o u r p ric e n e e d s
to b e b e tte r.
re n ta l a g re e m e n ts
T V c o n tra c ts
s p o n s o rs h ip a g re e m e n ts
p a y ro ll c o s ts
T H E C O M P A N Y
--y o u r o w n fin a n c ia l
s itu a tio n
p ric in g la w s
g o v t. re g u la tio n s
p o litic a l c lim a te
e c o n o m y a n d a ttitu d e
T H E C L IM A T E
--e x te rn a l fa c to rs th a t
th e m a rk e te r c a n n o t
c o n tro l.
T H E 4 C 's O F P R IC E D E T E R M IN A T IO N
9. TYPES OF PRICINGTYPES OF PRICING
METHODSMETHODS
COST-PLUS PRICINGCOST-PLUS PRICING
Base your prices on your own costs, then determine the profitBase your prices on your own costs, then determine the profit
you desire.you desire.
Most commonly combined with one of the other methods.Most commonly combined with one of the other methods.
GOING-RATE PRICINGGOING-RATE PRICING
Charge what your competitors are charging.Charge what your competitors are charging.
DEMAND-ORIENTED PRICINGDEMAND-ORIENTED PRICING
Survey consumers to see what they are willing to pay.Survey consumers to see what they are willing to pay.
PEAK-LOAD PRICINGPEAK-LOAD PRICING
Change prices according to seasonal demands.Change prices according to seasonal demands.
EX. Tailgating and camping supplies rise during Football season.EX. Tailgating and camping supplies rise during Football season.
PENETRATION PRICINGPENETRATION PRICING
Begin by offering low prices to establish a fan base, thenBegin by offering low prices to establish a fan base, then
slowly increase your prices.slowly increase your prices.
10. TYPES OF PRICINGTYPES OF PRICING
METHODSMETHODS
COST-PLUS PRICINGCOST-PLUS PRICING
Base your prices on your own costs, then determine the profitBase your prices on your own costs, then determine the profit
you desire.you desire.
Most commonly combined with one of the other methods.Most commonly combined with one of the other methods.
GOING-RATE PRICINGGOING-RATE PRICING
Charge what your competitors are charging.Charge what your competitors are charging.
DEMAND-ORIENTED PRICINGDEMAND-ORIENTED PRICING
Survey consumers to see what they are willing to pay.Survey consumers to see what they are willing to pay.
PEAK-LOAD PRICINGPEAK-LOAD PRICING
Change prices according to seasonal demands.Change prices according to seasonal demands.
EX. Tailgating and camping supplies rise during Football season.EX. Tailgating and camping supplies rise during Football season.
PENETRATION PRICINGPENETRATION PRICING
Begin by offering low prices to establish a fan base, thenBegin by offering low prices to establish a fan base, then
slowly increase your prices.slowly increase your prices.