Sport management involves applying management principles to sport organizations and environments. It draws on both management skills and an understanding of sport systems and the social value of sport. The modern sport management field developed from early governing bodies that regulated sporting competitions and resolved disputes dating back to the 18th century. As the sport industry has grown into a global business, sport management has adapted to new trends like the intangible nature of the sport product and the emotional connection fans have to sports. Sport managers play an important role as the "glue" that binds together the various parts of the large sport industry.

1. SPORTS
MANAGEMENT

2. • "Sport has the power to change the
world. It has the power to inspire, the
power to unite people that little else
has..
• It is more powerful than
governments in breaking down
racial barriers."
• Nelson Mandela

3. TOPICS
• Defining Sport and Sport
Management
• Nature and Scope of the
Sport Industry
• Nature and Scope of the
Sport Industry

5. PRINCIPLES OF SPORT
MANAGEMENT
• In essence, sport
management is the application
of management processes to
sport environments.
• Sport Managers need:
management skills and
experience AND an
understanding of both the
sport system and the value of
sport in society.

6. Established around 1750
Settled disputes, established rules, determined eligibility, designated
officials, regulated breeding, and punished unscrupulous participants
Organized, sponsored, and promoted local events
Met need for a strong national governing body to establish rules,
standards, and a mechanism for resolving disputes
Served as model for wider sport management practices in England

7. Baseball was first to
adopt league system
Cincinnati Red
Stockings: First pro
team
Some teams in the
league paid and
some did not—
created controversy
1871: Creation of
National Association
of Professional
Baseball Players
Importance of
“breakeven” financial
interests of
individual clubs

8. A TOUR OF SPORTS
MANAGEMENT

9. SPORT INDUSTRY- ALL SPORT-RELATED
PRODUCTS OFFERED TO CUSTOMERS
Sport
Performance
Sport
Production
Sport
Promotion
Sport Industry Segmentation
Participation Products/Influence Promo Tools
Sports Industry

11. RANK SPORT ESTIMATED FANS REGIONAL
POPULARITY
1 Soccer/ 3.5 Europe, Africa, Asia,
Association Football Billion America.
2 Cricket 2.5 Billion Asia, Australia, UK.
3 Field hockey 2 Billion Europe, Africa, Asia,
Australia.
4 Tennis 1Billion Europe, Asia,
America.
5 Volleyball 900 Million Europe, Australia,
Asia, America
6 Table Tennis 850 Million Europe, Africa, Asia,
America.
7 Baseball 500 Million America, Japan.
8 Golf 450 Million Europe, Asia,
America, Canada.
9 Basketball 400 Million America.
10 American
Football
400 Million Europe, Africa, Asia,
America, Australia.

12. NEW TRENDS IN
SPORTS
MANAGEMENT

13. 1. Aspects of the sport
product are intangible.
What makes the sport
product unique?

14. 2. Sport is subjective
and heterogeneous.

15. 3. SPORTS ARE INCONSISTENT AND
UNPREDICTABLE.

16. 4. SPORT IS PERISHABLE.

17. 5. Sport evolves emotions.

18. UNIQUE ASPECTS OF
SPORT MANAGEMENT
• Sport Marketing
• Sport Enterprise Financing
• Sport Industry Career Paths
• Sport as a Social Institution
“Sportisadistinctivesocial activity that isfrequently the
basisofanindividual’ssocialidentity.”

19. THE MANAGEMENT OF
INNOVATION

20. SPORTS MANAGERS
ARE GLUE
• “Sport managers are the wonderful
glue that binds successful sport
organizations, sport events, athletes,
health clubs, and virtually every
sport industry-related business.”