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Unit 5- A New Industrial Age
 I. Big Business began to control the U.S economy
and industry
 A. Andrew Carnegie- Made a fortune ($298B)
in steel
 1. Vertical Integration- Buying a company’s
suppliers
 2. Horizontal Integration- Buying a
company’s competition
 * Carnegie was able to control almost the
entire steel industry
 B. John D. Rockefeller- Made fortune ($318B)
from Standard Oil
 - Kept oil prices low (by paying very low
wages) to put competition out of business,
then jacked up the prices
 C. Both were philanthropists- Rich people that
gave a lot of money away to charities,
foundations, and the poor
Vertical Integration
NIKE
Leather Co.
Thread Co.
Rubber Co.
Trucking Co.
Shoelace Co.
Sneaker Stores
Horizontal Integration
Puma NIKE Adidas ReebokAsicsConverse New Balance
 D. Social Darwinism- Came from Charles
Darwin, some people are born smart and
successful and some are not (biology)
 - People thought that government should not
control business
 E. Some saw these men as Captains of
Industry and others as “Robber Barons”
 F. Sherman Antitrust Act (1890)- Made it
illegal for companies to form either:
 Trust- A large company that controls many
others
 Monopoly- A company that controls the
entire market of a product
 II. Labor Unions- groups of workers that fight for
their rights
 Fought for:
 1. Better pay
 2. Safer working conditions
 3. Vacation time
 4. Sick leave
 5. Worker’s compensation (injuries on the job)
 6. Less exploitation
 Unions negotiated with company owners for
these things
 Unions would often strike to get what they
wanted

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Unit 5 notes 2

  • 1. Unit 5- A New Industrial Age
  • 2.  I. Big Business began to control the U.S economy and industry  A. Andrew Carnegie- Made a fortune ($298B) in steel
  • 3.  1. Vertical Integration- Buying a company’s suppliers  2. Horizontal Integration- Buying a company’s competition  * Carnegie was able to control almost the entire steel industry
  • 4.  B. John D. Rockefeller- Made fortune ($318B) from Standard Oil  - Kept oil prices low (by paying very low wages) to put competition out of business, then jacked up the prices
  • 5.  C. Both were philanthropists- Rich people that gave a lot of money away to charities, foundations, and the poor
  • 6. Vertical Integration NIKE Leather Co. Thread Co. Rubber Co. Trucking Co. Shoelace Co. Sneaker Stores
  • 7. Horizontal Integration Puma NIKE Adidas ReebokAsicsConverse New Balance
  • 8.  D. Social Darwinism- Came from Charles Darwin, some people are born smart and successful and some are not (biology)  - People thought that government should not control business
  • 9.  E. Some saw these men as Captains of Industry and others as “Robber Barons”
  • 10.  F. Sherman Antitrust Act (1890)- Made it illegal for companies to form either:  Trust- A large company that controls many others  Monopoly- A company that controls the entire market of a product
  • 11.  II. Labor Unions- groups of workers that fight for their rights
  • 12.  Fought for:  1. Better pay  2. Safer working conditions  3. Vacation time  4. Sick leave  5. Worker’s compensation (injuries on the job)  6. Less exploitation
  • 13.  Unions negotiated with company owners for these things  Unions would often strike to get what they wanted