Phelele Mmbo is producing a 3 minute and 35 second music video for Beyoncé's song "Bow Down." They will direct, produce and edit the video. It will feature three actresses wandering London, dancing and "causing mayhem." Phelele has assembled a crew of three and held planning meetings to coordinate the two days of filming in London at locations like Buckingham Palace and Brick Lane. Risks and contingencies are addressed. Storyboards, schedules and roles are detailed in the proposal.

1. FINAL
MAJOR
PROJECT
UNIT 4:
Planning and Production

2. Name: Phelele Mmbo
Production Title:
Beyoncé – Bow Down ‘I’ve Been On’ (Music Video)
Submission of Production:
Monday 24th
June
Length of production:
The length of my production will be the length of the song (3:35)
Crew names:
Phele Mmbo
Rayanna ‘Rose’ Robinson
Sarah Ntahira
Actors names:
Misharlie Valentino
Christina Nadin
Rayanna ‘Rose’ Robinson
Production roles for crew

3. Name Role
Phele Mmbo
Rayanna Rose Robinson
Sarah Ntahira
Director, Producer, Production Manager,
editor,
In charge of Continuity
Camera
Deadlines
Crew responsibility Deadline for completion
Sarah Ntahira (Camera Work)
Phele Mmbo (final and draft cut)
17th
June 2013
24th
June 2013
Agreed content
The content of this project consist of, a music video to the song ‘Bow Down’ by international
superstar ‘Beyoncé’, This music video is a contrast to the original idea of what the song was
promoted to be, instead of the serious and literally taken lyrics, I would make a lighter
hearted and cool music video for the younger teenage audience. During the video there will
be scenes of three girls wondering around different locations in London city, and
misguidedly acting like they own it, dancing around and causing mayhem

4. Final Proposal / detailed outline of production
My chosen final project is a music video,
For this music video I have chosen the song ‘Bow Down’ by Beyoncé Knowles as this song
intrigues me, due to the fact that it’s so different to her other songs as the lyrics are
aggressive and fairly vulgar. I would like to create a music video that supports this trend, I
feel that the song is taken far too seriously in the media, and I would like to create a music
video that is more light, fun and unique. I would want this music video have hip hop themes
like graffiti, wild dance moves, eccentric, over-the-top outfits and colourful scenery. I would
want this music video to be quirky, fun and fast pace.

5. Team meetings, meetings with actors and crew
Date Location Attendees outcome
09/06/2013
11/06/2013
High Wycombe
Aylesbury
Phele Mmbo
Rayanna Robinson
Sarah Ntahira
Phele Mmbo
Rayanna Robinson
Sarah Ntahira
Christina Nadin
Talking about who
will have which role
and responsibility,
and discussing and
going over the idea
and plan for the
music video
Learning all the
choreography/dance
routines, figuring out
and fitting outfits.
Equipment required
Equipment Date needed
Camera
Tripod
Sunshade Reflector
Premier Pro
Editing Suit (Bucks New University)
16/06/2013
17/06/2013
16/06/2013
17/06/2013
16/06/2013
17/06/2013
16/06/2013
17/06/2013
16/06/2013
17/06/2013

6. Locations used
Locations Date To film
London, Buckingham Palace
London, London Bridge
London, Brick Lane
Sunday 16th
June 2013
Monday 17th
June 2013
Filming the scene were my
actress is dancing outside
the Buckingham Palace
Filming the scene where
my actress is walking along
the London bridge
Filming the dance scene
with the full choreography
behind graffiti wall
Contingency / back up plans
All of my filming is done outdoors, the main problem I might be faced with is bad weather
(rain), as this will be an uncontrollable factor, the only other option I have is too persist with
the filming and incorporate the rain within parts of my music video, I will set up back up
locations such as tunnel alleyways with graffiti (for shots I would originallyshoot in brick
lane), for graffiti.

7. Risk assessment
Programme Title: Beyoncé- Bow down ‘I’ve Been On’ (Music Video)
Client: Vibe Production
Writer: Phele Mmbo
Producer: Phele Mmbo
Director: Phele Mmbo
Date: 04/06/13
Major Issues:
During the filming process of my production I am not facing any major issues, Me and my actors
however face minor dangerous such as tripping or slipping on the floor, as the filming location is
outside, we do face the risk of being hit by cars or passing individuals, and filming equipment
being damaged.
Solutions:
Make sure some is consistently responsible for looking after equipment, and if it’s raining make
sure equipment is protected and covered. Also being aware and avoiding filming anywhere near
the street
Contacts:
Phele Mmbo – 07--------------
Sarah Ntahira – 07-------------
Rayanna Robinson – 07------------
Emergency Services/Contact:
Police, Fire and ambulance- 999
London city hospital services - 020 7601 2222

8. Managing the pre-production roles
The pre-production of this project is a key factor to the success of the filming process, as the
pre-production materials such as the storyboard and location list, allowed me to figure out
exactly what I need and where I need to be, which is extremely helpful when filming in a city
as big and as busy as London. I conducted all the pre-production and research myself
including the storyboards, shooting scripts and location list etc.
Managing the production phase
Filming in London and managing a team of 4 people could have been stressful and time
consuming but due to a lot of preparation (we had two group meetings where we discussed
exactly what we are going to do over the two day filming course, what we’re going to film
and where), managing the group was very easy and fun, as a group we worked well as a
team and as the floor manager I tried to give clear and concise direction for my team and
my actors who worked very professionally.

9. Post production phase
I had a very successful production stage in which I was able to get a lot of good footage,
which made the editing process a lot easier. Having too much good footage to choose from
was a great issue for me to have; I had more than enough scenes and camera angles to fit
into three and a half minutes. The only issue I came across during the editing process was
synchronizing the audio with the footage I had, this was time consuming but achievable as I
made sure my actors new the lyrics to the song well and where singing in time with the
song, during the filming process.
Detail how you solved problems
Before We started filming we had an issue in which one of our team members got lost and
was one hour late to the shoot, but rather than wait and kill time, we decided to take extra
footage of the other actors without her, and when she arrived we proceeded with the
filming as planned
We also encountered an issue, where one of our tapes refused to work properly, but I had
prepared for this situation by having extra money to buy more film tape for a camera store
nearby.

10. Prioritising (How and what did you prioritise during your producing)
During the filming processed we prioritised two major factors
Getting shots of the actors singing the song
Getting as many different camera shots and angles as possible
Getting full body shots of the choreography
All these priorities were focused on because they would make the editing process a lot
easier (as having a lot of shots to choose from is better than having too little) and the
finished product as professional and interesting as possible
Modifications
I didn’t make any major modifications when during the production of this music video. The
only modifications I made during post production was the opening title, I originally wanted
my music video to open with a title screen of the song name and artist and a definition of
the song meaning, but this seemed far too clique and over used, and just didn’t fit in with
the rest of the video.

11. Title screen of the artist Close up shot of actress #1
shoe’s (shot taken from the
side
1 9 sec 26 sec
34 sec
Close up of actress #2 hands
sliding through barriers
(shot taken from behind
actress
47sec
Medium (tracking) shot of
actress walking along alley-
way

12. 54 sec
Long shot of actress #1
walking away from camera
64 sec
Title screen ‘title of song’
616 sec
Medium (tracking) shot of
actress walking along alley-
way
77sec
Medium-shot of (panning
across billboard

13. 837sec
Slow rotating shot of actress
1 and 2 (panning shot, at
mid shot level)
Shot #6
repeated
911sec
1021 sec
Long shot (tracking shot of
both actresses walking
along the road)
1312sec
Extreme long shot (actress
one dancing from a
distance)

14. Shot #6
repeated
1439sec
Shot #6
repeated
1542sec
1612 sec
Long-shot (rotating panning
shot and zoom)
173sec
Close up shot (still camera
movement)

15. Long shot (rotating camera
shot)
1811 sec
Shot #6
repeated
19 13sec
Long shot (camera slowing
zooming further away)
Mid shot (worms eye view),
camera tilt
22 11sec2018sec

16. MUSIC VIDEO SHOOTING SCRIPT
Ext. Graffiti Tunnel
The Intro
In a slightly dark, wet big spacious tunnel covered
in colourful graffiti, mysterious and faceless women
walk among it in a slow, yet extremely fierce
fashion, in this tension building opening sequence,
the walk is filmed in many different shots (close-ups
and long shots), the actresses faces are not shown in
this entire opening sequence.
Graffiti Wall
This scene is filmed in a location full of graffiti.
The actress playing Beyoncé is raping and sings
towards the camera, as two back-up dances dance in
the same position behind her. This shot is in certain
areas throughout the music video
Causing Royal Mayhem in London
This is a tracking shot of both actresses walking
down Embankment, London, doing a lot of different
dance routines, interacting with people and just
generally messing around.