This document provides an overview of marketing research and how it is conducted through a Marketing Information System (MIS). It discusses the importance of marketing research for identifying customer needs and ensuring marketing plans have the greatest impact. An MIS involves systematically collecting and storing both internal and external data to help marketers make decisions. Common research methods include surveys, questionnaires, and analyzing secondary data sources. The document provides examples of different types of marketing research questions, data sources, and tips for designing effective surveys and questionnaires.
Europe and the US lead the industry overall. Countries such as China, Brazil, Russia, and India are experiencing increasing demand for services related to market research.
Europe and the US lead the industry overall. Countries such as China, Brazil, Russia, and India are experiencing increasing demand for services related to market research.
Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...jonesbs1357
As the methods to access consumer trends and behavioral data continue to expand at a blinding pace, marketers are faced with new challenges to innovate product offerings, find whitespaces, and capitalize on opportunities with ever increasing speed. "Rethinking The Conventions Of Market Research" Brian Jones presented to the American Marketing Association on 6-9-2010.
Data Con LA 2018 - Creating operational efficiency: Automating big data, AI, ...Data Con LA
Creating operational efficiency: Automating big data, AI, and ML to improve profit by Marie Smith, Chief Information Officer, Data 360
Manual tasks take time. They must be performed linearly by humans who are prone to errors and who are unable to consistently perform to the highest standards. Automation reduces the number of tasks you and your employees would otherwise need to do manually. This frees up your time to work on items that add genuine value to the business, allowing you to be more innovative and increasing your employees’ levels of motivation. Automation also allows you to get more done in the same amount of time, greatly increasing productivity. Learn how to use automation with artificial intelligence (AI) in this enlightening workshop and profit.
Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...jonesbs1357
As the methods to access consumer trends and behavioral data continue to expand at a blinding pace, marketers are faced with new challenges to innovate product offerings, find whitespaces, and capitalize on opportunities with ever increasing speed. "Rethinking The Conventions Of Market Research" Brian Jones presented to the American Marketing Association on 6-9-2010.
Data Con LA 2018 - Creating operational efficiency: Automating big data, AI, ...Data Con LA
Creating operational efficiency: Automating big data, AI, and ML to improve profit by Marie Smith, Chief Information Officer, Data 360
Manual tasks take time. They must be performed linearly by humans who are prone to errors and who are unable to consistently perform to the highest standards. Automation reduces the number of tasks you and your employees would otherwise need to do manually. This frees up your time to work on items that add genuine value to the business, allowing you to be more innovative and increasing your employees’ levels of motivation. Automation also allows you to get more done in the same amount of time, greatly increasing productivity. Learn how to use automation with artificial intelligence (AI) in this enlightening workshop and profit.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2. 2
What is Marketing Research?What is Marketing Research?
‘‘the systematic gathering, recordingthe systematic gathering, recording
and analysing of data aboutand analysing of data about
problems relating to the marketing ofproblems relating to the marketing of
goods and services”goods and services”
Carried out through aCarried out through a
Marketing Information System (MIS)Marketing Information System (MIS)
3. 3
The Importance ofThe Importance of
Marketing ResearchMarketing Research
Marketers spend much timeMarketers spend much time
researching their marketsresearching their markets
because:because:
Identifies the needs of the market.Identifies the needs of the market.
Marketing activities are expensive.Marketing activities are expensive.
Marketers want their plans to haveMarketers want their plans to have
the most impact possible.the most impact possible.
4. 4
WHAT IS AN MIS?WHAT IS AN MIS?
An MIS is an organized method ofAn MIS is an organized method of
collecting and storing importantcollecting and storing important
information for marketers to use (andinformation for marketers to use (and
to make) necessary decisions for theirto make) necessary decisions for their
organizations.organizations.
An MIS can be as simple as a notebook orAn MIS can be as simple as a notebook or
as complex as technical computeras complex as technical computer
databases.databases.
5. 5
TYPES OF MARKETINGTYPES OF MARKETING
QUESTIONS AN MISQUESTIONS AN MIS
NEEDS TO ANSWERNEEDS TO ANSWER
WHEN
do consumers buy
(at the event or before from home)
WHO
consumes our product
decides to purchase
attends with whom
WHY
do consumers buy our product
do certain cluster of customers occur
WHAT
products compete with ours
benefits does consumer seek
factors influence demand
HOW
do consumers use our product
much do customers buy
WHERE
is the decision made to buy
do buyers seek product info
do customers buy the product
6. 6
RESEARCHING THERESEARCHING THE
GENERAL MARKETGENERAL MARKET
When conducting your research, there areWhen conducting your research, there are
crucial things you need to find out:crucial things you need to find out:
Critical Trading RadiusCritical Trading Radius
How far will customers travel for your product?How far will customers travel for your product?
Size of the marketSize of the market
Is the market big enough to support your team?Is the market big enough to support your team?
DemographicsDemographics
PsychographicsPsychographics
Spectatorship Levels for each demographic segmentSpectatorship Levels for each demographic segment
How many women watch football?How many women watch football?
Data on Future TrendsData on Future Trends
What is the trend for changing uniforms?What is the trend for changing uniforms?
7. 7
DATA SOURCESDATA SOURCES
FOR AN MISFOR AN MIS
An MIS has TWO general sources ofAn MIS has TWO general sources of
Data:Data:
INTERNALINTERNAL
Information from within the organization.Information from within the organization.
EXTERNALEXTERNAL
Information from outside the company.Information from outside the company.
8. 8
EXAMPLES OFEXAMPLES OF
INTERNAL SOURCESINTERNAL SOURCES
Sales RecordsSales Records
Inquiries from customers or fansInquiries from customers or fans
Accounting RecordsAccounting Records
Letters or Phone Calls ofLetters or Phone Calls of
Complaint or PraiseComplaint or Praise
Web Site InteractionWeb Site Interaction
9. 9
EXTERNALEXTERNAL
SOURCESSOURCES
External Sources can be broken downExternal Sources can be broken down
into two main categories:into two main categories:
1)1) Secondary DataSecondary Data
Data you receive from other sources.Data you receive from other sources.
Newspapers, Magazines, Websites,Newspapers, Magazines, Websites,
EncyclopediaEncyclopedia
2)2) Primary DataPrimary Data
Data that you collect first hand.Data that you collect first hand.
10. 10
SECONDARY DATASECONDARY DATA
EXAMPLESEXAMPLES
Census Reports (every ten years)Census Reports (every ten years)
Census-Based Demographic ReportsCensus-Based Demographic Reports
State AgenciesState Agencies
NYS Dept. of Education—School Report CardsNYS Dept. of Education—School Report Cards
Public LibrariesPublic Libraries
Chambers of CommerceChambers of Commerce
Trade Associations—player unionsTrade Associations—player unions
Professional Research Services—Professional Research Services—
(Nielsen Ratings, Box Office Stats)(Nielsen Ratings, Box Office Stats)
Trade Publications and WebsitesTrade Publications and Websites
(ESPN, FANTASY FOOTBALL STATS)(ESPN, FANTASY FOOTBALL STATS)
11. 11
TYPES OFTYPES OF
PRIMARY DATAPRIMARY DATA
SOURCESSOURCES
PersonalPersonal
Observation/InterviewsObservation/Interviews
Focus GroupsFocus Groups
Personal InterviewsPersonal Interviews
Community InterceptsCommunity Intercepts
Panel of ExpertsPanel of Experts
Mystery ShopperMystery Shopper
Surveys andSurveys and
QuestionnairesQuestionnaires
On-Site SurveysOn-Site Surveys
Mail SurveysMail Surveys
TelephoneTelephone
SurveysSurveys
ComputerizedComputerized
SurveysSurveys
12. 12
SURVEYS ANDSURVEYS AND
QUESTIONAIRESQUESTIONAIRES
Surveys are one of the best methods
to conduct research.
Offered electronically and in hard-copy
Consists of open-ended and close-
ended questions.
http://changingminds.org/techniques/question
13. 13
Survey QuestionsSurvey Questions
Open-Ended Questions:Open-Ended Questions:
Questions to which there is not one definite answer.Questions to which there is not one definite answer.
Respondents answer questions in their own words.Respondents answer questions in their own words.
Ex: "Are there any other comments about the courseEx: "Are there any other comments about the course
you would like to add?"you would like to add?"
Advantages:Advantages:
Very useful to pick-up unique information.Very useful to pick-up unique information.
Yield quotable material.Yield quotable material.
Steinbrenner is an excellent subject for any biography, but
"Steinbrenner" doesn't live up to the man.
“These hotdogs make me sick!”
Disadvantages:Disadvantages:
Responses can be more difficult to catalogue and interpret.Responses can be more difficult to catalogue and interpret.
Time consuming to read and record data.Time consuming to read and record data.
14. 14
Survey QuestionsSurvey Questions
Close-Ended Questions:Close-Ended Questions:
Have a finite set of answers that theHave a finite set of answers that the
respondent chooses.respondent chooses.
AdvantagesAdvantages
Easy to standardizeEasy to standardize
Data gathered from leads to easy statistical analysisData gathered from leads to easy statistical analysis
Disadvantages:Disadvantages:
More difficult to write than open-ended questions, asMore difficult to write than open-ended questions, as
the evaluator must design choices to include all thethe evaluator must design choices to include all the
possible answers a respondent could give for eachpossible answers a respondent could give for each
question.question.
See example sheet.See example sheet.
Source: http://coe.sdsu.edu/eet/Articles/surveyquest/index.htm
16. 16
TIPS FOR DESIGNINGTIPS FOR DESIGNING
A QUESTIONNAIREA QUESTIONNAIRE
Only publish contain questions for which theOnly publish contain questions for which the
marketer really needs answers for.marketer really needs answers for.
Simple, objective, closed-ended questionsSimple, objective, closed-ended questions
should be used most of the time.should be used most of the time.
Demographic questions should come at the endDemographic questions should come at the end
of the survey.of the survey.
Similar and related questions should beSimilar and related questions should be
grouped together and should flow from generalgrouped together and should flow from general
to specific.to specific.
Vary the style of questions used to maintainVary the style of questions used to maintain
interest.interest.
The questions should be free of ambiguities.The questions should be free of ambiguities.