TransVisionary Solutions is a leading market research company that provides qualitative and quantitative research services such as surveys, data analysis, and reporting to help clients understand markets, competitors, and consumers. They collect primary data through interviews, focus groups, and surveys, and secondary data from online sources to analyze industries, companies, and market trends. Their goal is to deliver accurate research and analyses to help organizations identify growth opportunities and gain competitive advantages.

1. Which way is north....
Market Research
Brochure

2. TransVisionary Solutions (TVS) is a leading market research and
information analysis company with a global presence. We focus on
delivering high quality research services to business professionals,
organizations and individuals, thereby maximizing success for our
clients by furnishing them with current and accurate industry
information.
We bring first-hand information and prudent analyses of various
industries, technologies market parameters, potential markets, and
key competitors in the industry and give rational forecast of market
trends to help clients identify prospective growth areas and gain
competitive edge.
We make company-specific reports to give an insight into a
company's operations, financials, market position, and its core
competencies.

3. Types of Market Research
1. Qualitative Primary Research
Qualitative primary research involves gathering information from
interviews or focus groups.
Open-ended interviews include questions that cannot be answered
with a yes or no. You can get a lot of information from such interviews
and also find out about the dislikes, likes, requirements, trends and
emotional motivators of your primary market
A focus group should ideally be led by experienced professionals who
can lead a group of six or more people and ask them both general and
specific questions. Since trained professionals are required to handle
focus groups, they are very expensive
2. Quantitative Primary Research
Quantitative primary research involves the collection of numerical
information from surveys. This information is then analyzed.
Surveys can provide you with the information you require if the survey
has meaningful questions. More people would be willing to answer
survey questions if the survey takes very little time. The cheapest and
easiest way of conducting a survey is by telephone and in place where
your product is being sold
CATI Surveys
The best way to out beat competition is to listen to your consumers.
Although there are several methods of collecting reliable data from
your customers, most data collection is conducted through CATI
(Computer aided telephone interviews) which are cost-effective as
well as reliable. CATI/Telephone surveys are the most effective
method of collecting data from customers.

4. Our Market Research Services
1. Data Collection
We collect the data from the following sources:
Web surveys – design, development & hosting
Telephone surveys
Email surveys
Secondary data collection
Mystery shopping
2. Data Tabulation
Data is undoubtedly the source of the decision making process today.
However, data collected and coded is not useful if it does not contain
pertinent reflect any information. Data coding ensures the data is

5. transformed to reflect and conclude the delineated to produce factual
results.
3. Questionnaire Designing
When we design a questionnaire we cover:
Question Focus - specific questions directed at what you want to know.
The options respondents can choose from are not limited, thereby -
ensuring all possibilities are covered.
Questions are brief because - long questions can be confusing.
Questions are clear and complicated sentences are avoided.
Since there are no leading or loaded sentences, the possibility of
biased responses is virtually eliminated.
Questions that can be easily answered minimize respondents’
frustration and produce very reliable information.
4. Data Analysis
We do analysis on following methods:
Statistical analysis using standard packages
Cross tabulation
Significance testing
ANOVA
Weighting
Conjoint analysis
Regression & Correlation
We have expertise in using all the common research and analytic tool
such as SPSS and functionalities of MS Excel.
5. Reporting
Marketing research succeeds only when results are synthesized into
actionable, user-friendly reports quickly distributed to the managers
most able to affect change.

6. We provide the reports in the following format:
Plotting and charting of tabulated data
Document submission in various formats, i.e. PDF, HTML, XML,
word and PowerPoint
Secondary Research Resources
Secondary research is more economical and easier to do when
compared to primary research. Here you will have to analyze the
information that has been collected for some other reason. You can
find the data that you require through a set of articles, demographic/
statistical data, studies etc.
Our web research professionals extensively use the internet to
access secondary data sources, as most articles, data or press
releases are available online. Our online research professionals then
evaluate your political, social, economic factors. We can also conduct
an assessment of your competitors and analyze your target markets.
The web research team obtains secondary research from a wide
array of resources, such as the following:
Discussion groups
Magazines and newspapers
Competitors
Business information centers
Trade associations
Books and publications
International Market Research
International Marketing Research follows the same path as domestic
research, but there are a few more problems that may arise.
Customers in international markets may have very different customs,
cultures, and expectations from the same company. In this case,
secondary information must be collected from each separate country
and then combined, or compared. This is time consuming and can be
confusing. International Marketing Research relies more on primary
data rather than secondary information. Gathering the primary data
can be hindered by language, literacy and access to technology.

7. Role of Market Research
The role of marketing research in managerial decision making is explained
further using the framework of the DECIDE model:
D - Define the marketing problem
E - Enumerate the controllable & uncontrollable decision factors
C - Collect relevant information
I - Identify the best alternative
D - Develop and implement a marketing plan
E - Evaluate the decision and the decision process
The DECIDE model conceptualizes managerial decision making as a series of
six steps. The decision process begins by precisely defining the problem or
opportunity, along with the objectives and constraints. Next, the possible
decision factors that make up the alternative courses of action (controllable
factors) and uncertainties(uncontrollable factors) are enumerated. Then,
relevant information on the alternatives and possible outcomes is collected.
The next step is to select the best alternative based on chosen criteria or
measures of success. Then a detailed plan to implement the alternative
selected is developed and put into effect. Last, the outcome of the decision
and the decision process itself are evaluated.

8. TransVisionary Solutions LLC
220 Evelyn Street
Cheyenne, WY 82007 1031
URL: www.transvisionarysolutions.com
Contact Person
Alex Mithun: 612-325-1985,
Email: alex@transvisionarysolutions.com
David Jones: 310-690-2020,
Email: david@transvisionarysolutions.com, david@tvcsp.com
Fax: 307-316-0505