Market Intelligence and Designing a Global Strategy

1. 405 – Global Strategic Management

2. Unit 2
• 2. Market Intelligence and Designing a Global Strategy
: Market Intelligence: Drivers and Benefits, Key Success
• Factors of World Class Market Intelligence, Intelligence
Scope, Intelligence Process, Intelligence Tools –
Collecting, Storing, and Communicating Intelligence.
Designing a Global Strategy: Entry strategies, Direct
Exporting, Licensing, Partnering, Joint Ventures, Buying
an organization, Piggybacking, Turnkey Projects,
Greenfield Investments. Increased Market Size, Return
on Investment, Economies of Scale and Learning,
Location Advantages

3. Market Intelligence and Designing a
Global Strategy

4. Market Intelligence and Designing a
Global Strategy

5. Market Intelligence: Drivers and
Benefits

9. Key Success Factors of World Class Market
Intelligence

10. Intelligence Process,,

11. Global Strategy: Entry strategies,
Direct Exporting, Licensing,

14. Piggybacking,

16. Greenfield Investments

18. Turnkey Projects

20. Economies of Scale

22. Return on Investment