Brain food london_inspiration_references_2013_04

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Brain food london_inspiration_references_2013_04

  1. 1. Andrew MillarApril 2013A mixed bag of inspirationfor you to feed onBRAINFOOD
  2. 2. APRIL 2013BRAIN FOOD: APRIL 2013On the menu:WIFI POSTERS • CITYWARDROBE • UNHOOK FACEBOOK• MAGIC IN MODERN LONDON• TATTOO TEST • DROP TAG • SHAREBOX• DUOLINGO • NY TIMES HAIKU-BOT• INSTAWATCHDATA WITHOUT SOUL • HP PHOTOBALL• DIGITAL WINE CELLAR • GADGETS THATADAPT • YOUTUBE REPLAYS VCR •1-[855]-FOR-1993 • REASONS MYSON IS CRYING • DO NOT TOUCH• MURAL.LY
  3. 3. http://designtaxi.com/news/356731/Movie-Posters-That-Double-As-WiFi-Hotspots/WiFi PostersSouth Korean film distributor CJ Entertainment have createdmovie posters that become WiFi hotspots.Users are free to join the network, in which they can accessthe film’s website to watch HD trailers and buy tickets.The posters, placed around Seoul, have helped raise themovie’s website traffic by a whopping 28.5%.BRAIN FOOD: APRIL 2013
  4. 4. http://popupcity.net/2013/03/empty-shop-re-used-as-central-city-wardrobe/City WardrobeAn empty shop in the centre of a Dutch town, converted intoa community wardrobe for lost and found clothing items.Shoppers can also bring their stuff to the shop to store theiritems, and clubbers can drop their jackets off on a night out.BRAIN FOOD: APRIL 2013
  5. 5. http://unface.it/UnhookFacebookRecognising social media addiction, Unface.it looks to helpusers reconnect with their real life. The app encourages usersto call their friends and look to attend real world friends.Unface is a confused service that encourages Facebookdistancing through a similar networked interface, however itdemonstrates a growing need.BRAIN FOOD: APRIL 2013
  6. 6. http://www.wellcomecollection.org/explore/play/magic-in-modern-london.aspxMagic inModern LondonTreasure hunt mobile app in which users collect ‘amulets’across London. When an amulet is nearby the user receives anotification, in which they follow sounds to find the exactwhereabouts. They are rewarded with a story from EdwardLovett’s Edwardian London, which focus around folklore andsuperstition.Magic in Modern London provides cockney’s and tourists witha new perspective of the city, in which they are guarantee todiscover something new.BRAIN FOOD: APRIL 2013
  7. 7. http://www.springwise.com/marketing_advertising/ad-calling-skilled-tattoo-artists-requires-accurately-shade-qr-code/Tattoo TestRecruitment advertisement for tattoo artists in Turkey, thatdoubles up as a qualifying test. Applicants fill in the emptyspaces in order to complete the QR code for scanning.A truly creative use of QR codes, turning the technologyenabler into a utility service. The ‘test’ provides a candidatefiltration service, ensuring that only serious applicants applydue to the time investment.BRAIN FOOD: APRIL 2013
  8. 8. http://www.springwise.com/tourism_travel/sensor-tabs-packages-condition-shipping/Drop TagDrop Tag is a service for retailer and customers alike –protecting the interests of each entity by ensuring care hasbeen taken during delivery.Small (relatively cheap) devices are placed in parcels thatdetect forceful impact. These devices register with anapp, notifying the user if their item has had a violent impactduring it’s journey to the user – offering all-round peace ofmind.BRAIN FOOD: APRIL 2013
  9. 9. http://www.sharebox.be/pro/ShareBoxOften a project calls for an ‘expert’ to protect the interests ofthe prime user through the perspective of an expert.Sharebox recognises that often the ‘expert is in thebuilding’, helping firms uncover hidden talents within theirorganisation. At the same time the service identifies sharedinterests, fostering a better work culture.BRAIN FOOD: APRIL 2013
  10. 10. http://duolingo.com/DuolingoA language learning platform that works across mobile andweb. Users progress through ‘skill trees’ in which each coursetitle contains lessons, including voice activation and hover-over interactions to learn about words.A brilliant example of gamification that also motivates usersto practice when the experience bar begins to drop. Usersachieve trophies as they progress through ‘skill trees’ and lose‘hearts’ if they fail questions.BRAIN FOOD: APRIL 2013
  11. 11. http://haiku.nytimes.com/NY TimesHaiku-botHaiku-Bot creates Haiku poems based on recently publishedarticles from the New York Times.The ‘bot’ offers news at a glance, as well as a new take oncontemporary news.BRAIN FOOD: APRIL 2013
  12. 12. http://instawatch.me/InstaWATCHInstaWATCH allows users to create a custom made watchusing their Instagram photos, displaying behaviours ofpersonal fabrication in which the user takes the role of thedesigner.Whats really smart about InstaWATCH is the new creationscan be purchased on the regular May 28th site(http://www.may28th.me/). New models are pushed to thetop of the content, whilst popular models are still high up.Cool business model where designs are crowd-sourced.BRAIN FOOD: APRIL 2013
  13. 13. http://gigaom.com/2013/03/26/why-data-without-a-soul-is-meaningless/"The idea of combining data, emotion andempathy as part of a narrative issomething every company —old, new, young and mature — has tointernalise"BRAIN FOOD: APRIL 2013Data without soulis meaningless
  14. 14. http://helloyoucreatives.com/post/47022860111/dashperiod-awesome-a-huge-hp-ball-with-a-hd#_=_HP PhotoballLarge inflatable ball embedded with HD camera, takingphotos of the crowd as the ball was thrown about. The ballalso contained a WiFi sender, streaming live footage to thestage and uploading images to Facebook in real time.Festival goers could tag themselves in the images, andpurchase prints from the Photoball.BRAIN FOOD: APRIL 2013
  15. 15. http://www.phenol55.com/Digital winecellarPhenol55 recognises that a top quality wine keeps best whenstored in a proper wine cellar. In response, Phenol55 havecreated a digital wine service that allows users to requesttheir stored wine, whilst also being able to show off theircollection through digital devices.BRAIN FOOD: APRIL 2013
  16. 16. http://www.fastcodesign.com/1672044/the-next-big-ui-idea-gadgets-that-adapt-to-your-skill#1Gadgets thatadapt to skillsRemote control interface concept, in which the deviceupdates to reflect the user competency levels.The design helps users progress through experience levels, inwhich they are presented with new interactions as theirproficiency with the device increases.BRAIN FOOD: APRIL 2013
  17. 17. http://www.theverge.com/2013/4/15/4225642/youtube-vcr-mode-57-year-anniversaryYouTube replaysVCR daysYouTube added a VHS button to a selection of videos to markthe anniversary of the video cassette. Toggling the buttoncaused the YouTube video to behave like a cassette, includingtracking and white noise.The interaction is another example of the nostalgia micro-trend we are seeing in digital – much like Sharetapes(http://www.sharetapes.com/) reminded us of the all-but-forgotten interaction of creating & sharing mixtapes.BRAIN FOOD: APRIL 2013
  18. 18. http://www.itsnicethat.com/articles/recalling-19931-[855]-FOR-1993The city of New York has massively transformed in twentyyears. ‘Recalling 1993’ views the lingering payphones aswitnesses to this transformation, harnessing them totransport users back to 1993 to listen to the voices ofresidents that lived through the era.An innovative way to reimagine history, providing currentresidents with a poignant reminder of how far the city hascome in twenty years.BRAIN FOOD: APRIL 2013
  19. 19. http://reasonsmysoniscrying.tumblr.com/Reasons My SonIs CryingA tumblr page created by a doting father, collating images ofhis son crying and the reason behind them.The page has received incredible attention, and the boy andhis father have appeared on major US shows such as ConanO’Brien and Good Morning America.BRAIN FOOD: APRIL 2013
  20. 20. http://donottouch.org/Do Not TouchCrowd-sourced music video in which the user is directedthrough various tasks using their mouse pointer.Simple yet brilliant way to harness a fan base, whilstsimultaneously creating a viral campaign.BRAIN FOOD: APRIL 2013
  21. 21. https://beta.mural.lyMural.lyA ‘mural’ (more commonly known as a canvas) providing acollaborative space for teams to share work. Think of it as adigital whiteboard.The platform provides a tool for users to work together in realtime – adding post-it notes, brainstorming, creatingmodels, sharing links, uploading images and documents. Userscan add comments to annotate all media that is added to the‘mural’, whilst also use simple CAD software. A handy toolhelps users make sense of the ‘mural’ in the form apresentation.Some of the interactions are currently are bit clumsy, howeverthe platform is currently in Beta testing phase. A good startingpoint would be using the tool for creating a collaborativemoodboard, seeing how we can use the tool from there.BRAIN FOOD: APRIL 2013
  22. 22. COMEAGAINSOONBRAIN FOOD: APRIL 2013

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