Future of Mobile for Destination Marketing and Travel


Published on

Top 5 Trends for Mobile Marketing for 2011

Published in: Technology, Business
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Only interaction back home was with post cards1 way
  • Research is done online, through web portalsOld mediums have been translated to the web.Lonely planet is also online
  • Everyone can flyMakes flying cheapYou become your own travel agent.
  • Flickr, upload your photos during your journey.So people can see what you are up to.This is a trip of mine to chileFlickr is an online photo service
  • Multiple content items delivered in context to the travelers trip stage. Minimize time searching for relevant content – I don’t have the timeToday’s approach is a silo, single serving content approach. Travellers go on trips which are made of multiple experiences, those brands that adopt a information serving approach across the whole trip will reinforce their trusted brand status.
  • Cyber-style cousin to the traditional walk-in visitor information center relies on Twitter technology to connect travelers with those who can answer their questions and help plan their trips.
  • Future of Mobile for Destination Marketing and Travel

    1. 1. The Future of Mobile and <br />Destination Marketing<br />June 3, 2010<br />Presented by:<br />Hillary Bressler<br />Founder, CEO<br />.Com Marketing<br />A Top 100 Interactive Agency Nationwide<br />www.commarketing.com<br /> 1.866.266.6584<br />
    2. 2. Books<br />http://www.flickr.com/photos/lwy/2142883303/<br />
    3. 3. Travel Agents<br />http://www.flickr.com/photos/xoxoryan/145800027/<br />
    4. 4. Post Cards<br />http://www.flickr.com/photos/howieluvzus/2854127947/<br />
    5. 5. Lonely Planet<br />
    6. 6.
    7. 7. Flickr Set<br />
    8. 8. Old Medium is Not Gone<br />http://www.flickr.com/photos/earlg/163867387/<br />
    9. 9. Just Enhanced<br />It’s Just Mobile<br />http://www.flickr.com/photos/prawnpie/3572053135/<br />www.dancewithshadows.com/aviation/wp-content/... <br />
    10. 10. 4.6 billion<br />Mobile phones<br />CBS News- Feb. 15, 2010 <br />
    11. 11.
    12. 12.
    13. 13.
    14. 14. 11,000 <br />Travel iphone apps available <br />As of April 2010<br />
    15. 15. 40% <br />of smartphone owners do <br />leisure travel research on <br />their mobile devices<br />As of April 2010<br />
    16. 16. 25% <br />Have booked travel on <br />their mobile devices<br />Emarketer -April 2010<br />
    17. 17. 25% <br />of global hoteliers are planning<br />to create an iphone app in 2010<br />Hospitality eBusiness Strategies-April 2010<br />
    18. 18.
    19. 19. Is everything OK?<br />My itinerary<br />Which airport <br />terminal ?<br />Directions<br />Booking reference<br />Is everything still OK?<br />Are there any traffic <br />issues?<br />Has my flight been<br />delayed?<br />Have I got my <br />paperwork?<br />Let them know I’m here<br />Hotel knows you’re<br />on your way<br />Directions to hotel<br />Booking reference <br />On arrival seamless<br />handover to hotel<br />wifi.<br />Save me time<br />Restaurant booking<br />Events, tours <br />Maps<br />Transport <br />Fast high bandwidth, low<br />latency wifi access made easy<br />
    20. 20. 5 Trends <br />To Watch in 2011<br />
    21. 21. #1<br />2D barcode scanning <br />A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile phone, it will automatically open a webpage, display a message, or dial a number.<br />
    22. 22.
    23. 23.
    24. 24. Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane.<br />26 Apr 2010<br />
    25. 25. Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes.<br />Mobile Marketer - March 12, 2010<br />
    26. 26. July 29, 2009 issue of Sports Illustrated had 2D bar code at the right, which unlocked 14 extra swimsuit pictures.<br />
    27. 27. The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weekly<br />www.mobilemarketer.com<br />
    28. 28. The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to drive consumers to their website, sunny.org.<br />
    29. 29. Travel Applications for 2d Barcodes<br />Museums and Attractions<br />Interactive Exhibits<br />Restaurants<br />Transit<br />Education <br />Sports<br />When readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson <br />
    30. 30. You Will Start To See These Everywhere<br />
    31. 31.
    32. 32. #2<br />Social Media Storefronts<br />Selling directly on social media sites like Facebook<br />watchmojo.com/blog<br />
    33. 33. 65 million users( out of 400 million) currently access Facebook through their mobile devices. <br />People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.<br />
    34. 34. E-commerce applications on Facebook that allows retailers to set up a storefront on the social network. And purchase goods directly in Facebook.<br />
    35. 35. #3<br />Crowd-sourcing<br />The act of outsourcing tasks, traditionally performed by an employee or contractor to a large group of people or community (a crowd), through an open call.<br />
    36. 36.
    37. 37.
    38. 38. <ul><li>Twitter users seeking information on Portland can add #inpdx to their questions.
    39. 39. Tweets tagged with this code (also called a "hash tag") are sought out by Twisitor Center staff members who then send back suggestions.
    40. 40. But the beauty of Twitter is that other users who aren't affiliated with Travel Portland can also chime in with additional tips.</li></li></ul><li>#4 <br />Augmented <br />Reality<br />The information about the surrounding real world of the user becomes interactive and digitally usable<br />
    41. 41. On Thursday, April 29, 2010 The Netherlands Board of Tourism and Conventions launched Holland Layer in the Layar app for iPhone and Androit.<br />
    42. 42. What is Layar?<br />Layar is a free Augmented Reality application for iPhone and Android smart phones. <br />When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.<br />
    43. 43. For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the Holland-Layer toward it and instantly find interesting nearby attractions and directions<br />
    44. 44. Sparkling Queens day launch, April 2010 <br />Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands.<br />Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland layer and find the locations will win a Gassan diamond. <br />
    45. 45. #5 <br />Apps<br />App is short for Application software<br />
    46. 46. 39% <br />Of all mobile users <br />have smartphones<br />As of April 2010<br />
    47. 47.
    48. 48. Amsterdam iPhone app by the Netherlands Board of Tourism<br />Is was one of the first and is still one of the best destination apps currently available.<br />
    49. 49. Hotels Near Me offers a more generic search system of hotels in your area. Simply enter your location, or let it detect where you are using GPS - and it'll provide a list of all hotels in your vicinity. Then, complete the entire booking process right inside the app.<br />
    50. 50. Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage. <br />The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.<br />
    51. 51. Google Goggles is search, using your camera. Point your phone at a product, and Google Goggles will search for it, and provide product links. Do the same with foreign languages (French, Italian, German and Spanish), and it'll provide an instant translation - all without having to touch your keyboard. This is obvious fantastic for quick translations of signs or anything else you encounter on the road<br />
    52. 52. The secret to seeing of what is coming next is to pay close attention to the spaces where all rules are being broken. <br />
    53. 53. Thanks for Participating…..see you online! <br />Hillary Bressler<br />CEO/Founder of .Com Marketing<br />A Top 100 Internet Marketing Agency Nationwide<br />Email: bressler@commarketing.com<br />Web: www.commarketing.com <br />Phone: 407.774.4604 ext 203<br />Personal Twitter: www.twitter.com/hillarybressler<br />Personal LinkedIn: www.linkedin.com/hillarybressler <br />Company Twitter: www.twitter.com/commarketing<br />CompanyFacebook:www.facebook.com/commarketing<br />Find My Presentation Today!<br />www.slideshare.net/hillarybressler<br />