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digital fridays:

social
travelling
social
travelling
Digital infrastructure and
social media have changed the
way how millions of people
travel. Portals, web...
agenda
•  who is the traveler 2.0?
•  new ways of travelling
•  marketing communication
overview
keep
exploring
Canadian Tourism Commission
asked Canadians to capture the
essence of their country in
short movies. The ma...
1

traveler 2.0
technology

people

programs

2.0

culture
connected traveler lifecycle
2

new ways
of travelling
new ways of travelling
plane travel
In case of airlines the most
important thing is to engage
the consumer during the
flight. People don’t have t...
know it
all game
http://www.youtube.com/watch?
v=LS5XXAq8HNI
meet &
seat
http://www.youtube.com/watch?
v=eL2lWn7oup4
http://www.youtube.com/watch?v=Gh8029mlQU

glass
bottom
jet
blue
legends
http://www.youtube.com/watch?
v=eL2lWn7oup4
car travel
Possession of a car is quite
expensive these days.
But for most of the time we
drive alone or we leave the
vehi...
carpooling
Also: carpool, car-sharing,
ride-sharing, lift-sharing or
covoiturage.
Form of travel in which you
share the ca...
carpooling
Drivers and passengers who carpool
share the cost of the ride, which
consist of fuel costs, parking fees,
highw...
carpooling in Poland
what’s next
with hitchhiking?
carsharing
System of a mutual use of
personal cars. Cars are rented
by companies (corporate model)
or by private intermedi...
zipcar
http://www.youtube.com/watch?
v=BNhQYXChFBM
accommodation
Social media allowed the creation
of a completely new kind of
accommodation, where you not
only spend the ni...
couch
surfing?
couchsurfing
Couchsurfing.org website was
created in 2002. One can there
offer free accommodation or find
other users offe...
couchsurfing
philosphy
http://www.youtube.com/watch?v=TKaXw7Njv4
couchsurfing around
the world

New York

Amsterdam
travel
from home
No time for a travel abroad?
Not a problem. Contemporary
services enable you to see
the world while sitti...
google
street view
In May 2007 Google Maps
introduced Street View – a
panoramic, a 360 views
for San Francisco, Las
Vegas,...
#helloworld
http://www.youtube.com/watch?
v=SuiEmxDklKw
artic project
http://www.youtube.com/watch?
v=BdlUAJi-8Ic
3

marketing
communication
overview
a dollar
per like
http://www.youtube.com/watch?v=YVBKlSia6fY
http://www.youtube.com/watch?v=MqZ5DYEMhQ

nature
valley trail
view
pole of
inaccessibility
http://vimeo.com/40602071
tweet
fleet
http://www.youtube.com/watch?v=eX-iYHZUg0
smile drive
http://www.youtube.com/watch?v=ImFYlSkCSM
swebus
train switch
http://www.youtube.com/watch?
v=L5d2waCJy9g
heineken
passport
http://www.youtube.com/watch?
v=1jponFXRHNM
the end
Digital Fridays - Social Traveling
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Digital Fridays - Social Traveling

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1. Keep exploring: http://www.youtube.com/watch?v=cotGh4Lu29M

2. AA Know it all game: http://www.youtube.com/watch?v=LS5XXAq8HNI

3. KLM Meet & Seat: http://www.youtube.com/watch?v=eL2lWn7oup4

4. Delta Glass bottom jet: http://www.youtube.com/watch?v=Gh8029-mlQU

5. Lufthansa Blue Legends: http://www.youtube.com/watch?v=eL2lWn7oup4

6. Zipcar http://www.youtube.com/watch?v=BNhQYXChFBM

7. Couchsurfing the Amazing Game: http://www.youtube.com/watch?v=TKa-Xw7Njv4

8. Google Street View #helloworld: http://www.youtube.com/watch?v=SuiEmxDklKw

9. Google Street View Arctic Project: http://www.youtube.com/watch?v=BdlUAJi-8Ic

10. AXA A dollar per like: http://www.youtube.com/watch?v=YVBKlSia6fY

11. Nature Valley Trail View: http://www.youtube.com/watch?v=MqZ5DYE-MhQ

12. Corona Pole of inaccessibility: http://vimeo.com/40602071

13. Mercedes Tweet Fleet: http://www.youtube.com/watch?v=eX-iYHZ-Ug0

14. Volkswagen Smile Drive: http://www.youtube.com/watch?v=ImFY-lSkCSM

15. Swebus Train Switch: http://www.youtube.com/watch?v=L5d2waCJy9g

16. Heineken Passport: http://www.youtube.com/watch?v=1jponFXRHNM

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Digital Fridays - Social Traveling

  1. 1. digital fridays: social travelling
  2. 2. social travelling Digital infrastructure and social media have changed the way how millions of people travel. Portals, websites and mobile applications make you discover world in a cheaper, faster and better way.
  3. 3. agenda •  who is the traveler 2.0? •  new ways of travelling •  marketing communication overview
  4. 4. keep exploring Canadian Tourism Commission asked Canadians to capture the essence of their country in short movies. The material was used in production of 2-minute spot inviting tourists from all around the worl.
  5. 5. 1 traveler 2.0
  6. 6. technology people programs 2.0 culture
  7. 7. connected traveler lifecycle
  8. 8. 2 new ways of travelling
  9. 9. new ways of travelling
  10. 10. plane travel In case of airlines the most important thing is to engage the consumer during the flight. People don’t have to be just „passengers” – they can form an onboard community.
  11. 11. know it all game http://www.youtube.com/watch? v=LS5XXAq8HNI
  12. 12. meet & seat http://www.youtube.com/watch? v=eL2lWn7oup4
  13. 13. http://www.youtube.com/watch?v=Gh8029mlQU glass bottom jet
  14. 14. blue legends http://www.youtube.com/watch? v=eL2lWn7oup4
  15. 15. car travel Possession of a car is quite expensive these days. But for most of the time we drive alone or we leave the vehicle intact. Can it be changed?
  16. 16. carpooling Also: carpool, car-sharing, ride-sharing, lift-sharing or covoiturage. Form of travel in which you share the car with other.
  17. 17. carpooling Drivers and passengers who carpool share the cost of the ride, which consist of fuel costs, parking fees, highway fees or car rental. Carpooling is also considered to be environmental friendly.
  18. 18. carpooling in Poland
  19. 19. what’s next with hitchhiking?
  20. 20. carsharing System of a mutual use of personal cars. Cars are rented by companies (corporate model) or by private intermediaries (peer-to-peer model).
  21. 21. zipcar http://www.youtube.com/watch? v=BNhQYXChFBM
  22. 22. accommodation Social media allowed the creation of a completely new kind of accommodation, where you not only spend the night, but also meet new people and get to know more about the place you visit.
  23. 23. couch surfing?
  24. 24. couchsurfing Couchsurfing.org website was created in 2002. One can there offer free accommodation or find other users offering it in their homes or apartaments in any part of the world. Every user decides whether he accepts the request.
  25. 25. couchsurfing philosphy http://www.youtube.com/watch?v=TKaXw7Njv4
  26. 26. couchsurfing around the world New York Amsterdam
  27. 27. travel from home No time for a travel abroad? Not a problem. Contemporary services enable you to see the world while sitting in front of your computer or tablet.
  28. 28. google street view In May 2007 Google Maps introduced Street View – a panoramic, a 360 views for San Francisco, Las Vegas, Denver, Miami and New York, filmed with a camera mounted on a car.
  29. 29. #helloworld http://www.youtube.com/watch? v=SuiEmxDklKw
  30. 30. artic project http://www.youtube.com/watch? v=BdlUAJi-8Ic
  31. 31. 3 marketing communication overview
  32. 32. a dollar per like http://www.youtube.com/watch?v=YVBKlSia6fY
  33. 33. http://www.youtube.com/watch?v=MqZ5DYEMhQ nature valley trail view
  34. 34. pole of inaccessibility http://vimeo.com/40602071
  35. 35. tweet fleet http://www.youtube.com/watch?v=eX-iYHZUg0
  36. 36. smile drive http://www.youtube.com/watch?v=ImFYlSkCSM
  37. 37. swebus train switch http://www.youtube.com/watch? v=L5d2waCJy9g
  38. 38. heineken passport http://www.youtube.com/watch? v=1jponFXRHNM
  39. 39. the end
  • Hans1604

    Mar. 2, 2015

1. Keep exploring: http://www.youtube.com/watch?v=cotGh4Lu29M 2. AA Know it all game: http://www.youtube.com/watch?v=LS5XXAq8HNI 3. KLM Meet & Seat: http://www.youtube.com/watch?v=eL2lWn7oup4 4. Delta Glass bottom jet: http://www.youtube.com/watch?v=Gh8029-mlQU 5. Lufthansa Blue Legends: http://www.youtube.com/watch?v=eL2lWn7oup4 6. Zipcar http://www.youtube.com/watch?v=BNhQYXChFBM 7. Couchsurfing the Amazing Game: http://www.youtube.com/watch?v=TKa-Xw7Njv4 8. Google Street View #helloworld: http://www.youtube.com/watch?v=SuiEmxDklKw 9. Google Street View Arctic Project: http://www.youtube.com/watch?v=BdlUAJi-8Ic 10. AXA A dollar per like: http://www.youtube.com/watch?v=YVBKlSia6fY 11. Nature Valley Trail View: http://www.youtube.com/watch?v=MqZ5DYE-MhQ 12. Corona Pole of inaccessibility: http://vimeo.com/40602071 13. Mercedes Tweet Fleet: http://www.youtube.com/watch?v=eX-iYHZ-Ug0 14. Volkswagen Smile Drive: http://www.youtube.com/watch?v=ImFY-lSkCSM 15. Swebus Train Switch: http://www.youtube.com/watch?v=L5d2waCJy9g 16. Heineken Passport: http://www.youtube.com/watch?v=1jponFXRHNM

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